PASSION FOR IDEAS
We're a creative company, so this might seem obvious. But the right idea can change everything. It can change attitudes, change lives and change culture. And, in today’s world, there are certain kinds of idea that do this better than others.
IDEAS THAT MOVE
The right idea will move seamlessly across channels. From online to offline. From above the line to below the line. From instore to out of home. It will move brands, move products and, most importantly, move people. The right idea will move everything forward.
Ideas that move don’t just need seamless communications. They need a seamless communications company. Over 40 years, we’ve grown with clients to become as diverse as their needs. So, being integrated comes naturally. But it took evolution and determination.
We are a Korean company and Tuhon is a Korean word. It's not easy to translate, but it means achieving the impossible, against all odds. This attitude took Korea from being one of the poorest countries to the world’s 11th largest economy today. You could say it translates to our relentless drive to succeed.
Cheil Americas oversees the activities of the company in the United States and Canada. In the United States, Cheil oversees the activities of McKinney (Durham and New York), which Cheil acquired in July 2012. McKinney is a full service integrated agency with over 200 employees including such clients as Nationwide Insurance, Samsung, Travelocity, Misuno, as well as many others. The Barbarian Group is also a member of Cheil Americas. They are a 120 person digital centric agency based in New York City working with GE, Pepsi-Cola, Samsung and Bacardi.
What Is Cheil? We are: • A creative agency • An interactive agency • An experiential agency • An international agency But in our heart Cheil is an idea agency What defines an idea agency? Many advertising agencies talk about ideas. Big Ideas. Smart Ideas. Engaging Ideas. We believe that today, an idea must create immediate engagement as well as deliver real and lasting value Put more simply we believe in Ideas that Work.
The Cheil Global Network unites specialisms in brand communications, retail, innovation, social and design. It includes Cheil, The Barbarian Group, BMB, Bravo Asia, iris, McKinney, and One Agency.
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