Alma

Coconut Grove, United States
Titlejustdonateitangelbins2
Agency
Campaign #Just Donate It
Advertiser Angel Bins
Brand Angel Bins
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Believe us, there are a lot of people in need of shoes. #Just Donate It
Story

Having seen all the controversy this week regarding the new Nike campaign and its polarizing reactions against the sneaker company, we couldn’t stay quiet. Especially when it comes to the shoe burning actions since we proudly support and collaborate with Angel Bins, a small non-profit organization based in LA whose motto is “Fundraising Through Shoe Donation." We couldn’t miss the chance to be part of this intense conversation, so we quickly reacted to it by using the brilliant Nike print ad featuring Collin Kaepernick to our advantage. We simply created an impactful image with a tweak on the classic Nike tagline: Just Donate It, which was shared organically on major social media platforms to drive awareness of Angel Bins. #JustDonateIt Print advertisement created by Alma, United States for Angel Bins, within the category: Public Interest, NGO.

Media Type Print
President/CEO
Vice President (VP)

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