Creativity sits at the heart of what we offer. It has the capacity to make a positive impact on clients’ businesses, on consumers, and even on the world. Solving business problems with creativity is all we do.
BSSP’s mission is “creativity in the service of positive change.” To us, this is not just a positioning statement but something we actively work on and strive toward every single day, for our clients and ourselves. In a world of branded everything, we believe we owe it to our clients to do what we do—communication—right.
For this, we’ve received industry recognition, but then a lot of agencies can point to the trophies lining their office walls. So what truly sets us apart? First of all, it’s our people: Should we have the opportunity to meet you in person, we hope you’ll realize quickly that we’re passionate about brands, consumers, technology and culture. That, first and foremost, we’re people helping solve clients’ business problems. Secondly, it’s our independence and the values that underpin it: We’re accountable, to our clients and ourselves. We’re driven to create more value than we capture. And we stay lean to go fast. Finally, it’s our culture: We’re meritocratic and collaborative. We believe the best idea can come from anywhere and that our business is a team sport.
“None of us is as smart as all of us.”
This insightful Japanese proverb reflects the collaborative environment we strive for, both internally and with our clients and it helps us bring “creativity in the service of positive change” to life in our day-to-day work. One person alone can’t change the course of a business for the better. Instead, we believe it takes a village. Collective innovation is paramount, and we view our entire company, along with our clients, as one big creative department.
• We have 115 people in our creative department.
In fact, we have 115 people in our agency. Go figure.
• We think sometimes the last thing a client needs is an ad.
• We hire people who are better than us.
• We don’t just wait to talk. We listen.
• We are accountable. We learn from our mistakes and
We don’t work in a black box, and we strive to create a collaborative environment, both internally and with our clients.
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