TitleX Games Digital Launch Campaign
Campaign X Games Digital Launch Campaign
Advertiser ESPN, Inc.
Brand X Games
Business Sector Sports Teams, Sports Events

For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself.

Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.

Media Type Case Study
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Worldwide Chief Creative Officer
VP Global Brand Strategy
      Creative Director
Senior Art Director
Senior Designer
Senior Art Director
Information Architect L1
Associate Creative Director Experience Design
Senior Manager Technology
Sr. Manager Interactive Program Management
Director General Management
Senior Associate Marketing Strategy & Analysis
Creative Director, UX

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