|Agency||SapientRazorfish North America|
|Campaign||MSNBC New Digital Experience|
|Business Sector||Media, Publishing & Production|
MSNBC tasked SapientNitro to help them build their brand in the digital space. The brand was well established in cable television, but it's digital presence was inconsistent with it's progressive leanings and was disjointed over many different experiences. Msnbc.com was a joint venture, general news site that was inconsistent with the overall brand. MSNBC wanted a unified digital experience that would become a go-to resource for progressives.
The newly redesigned msnbc.com features MSNBC show video and content, original reporting and analysis, and interactive discussions throughout. Innovative, immersive, and impactful, msnbc.com is designed to be an engaging user experience for MSNBC’s passionate community.
The sleek, clean format showcases only ten stories on the homepage and four interactive tabs up top: Explore, Watch, Join In, and Speak Out. Each tab has a unique purpose which aims not only to provide key information, but to get users involved in issues that are important specifically to them:
|Media Type||Web Site|
|Executive Creative Director||Christian Waitzinger|
|Creative Director||Christina White|
|Creative Director||Gunnar Kiene|
|Associate Creative Director||Mel Bermudez|
|Art Director||Jack Butcher|
|Art Director||Brien Swann|