TitleFIAT Italian Masterpiece
Campaign FIAT Italian Masterpiece
Advertiser Chrysler Group LLC
Brand Fiat
Date of First Broadcast/Publication
Business Sector Cars

We and FIAT like to go big— so when we were asked to celebrate the roomier FIAT 500L, the only way to make our point was by putting another Italian masterpiece inside.

FIAT and us recreated Sistine Chapel frescoes on the ceiling of a FIAT 500L live at the LA Auto Show. The event garnered global attention press from major news outlets, leading auto blogs, TV news and in advertising trades like Creativity. Our efforts included live production, streaming, and daily social media posts videos, some via Google Glass.

We generated online and offline buzz while artist Nicola Verlato painted 8-10 hours a day—and nearly 36 hours straight on the last two days—to finish in time. A set of content videos showcased the unique preparation for the project, as FIAT reconfigured the car —removing the seats, installing a custom floor and creating a fiberglass ceiling for the canvas. The artwork will be on display at auto shows and art events across the U.S. Ultimately, it will be auctioned for charity. 

Media Type Case Study
Creative Director
Associate Creative Director
Art Director
Account Director
Account Executive
Worldwide Chief Creative Officer
Director of Design
Manager Interactive Development
Senior Manager, Creative Operations
Associate Designer
Associate Designer
Manager, IPM
User Experience
Creative Director
Senior Editor
Senior Associate, Interactive Developer
Senior Art Director
Senior Art Director
Senior Art Director
Associate Designer
Senior Interactive Developer
Senior Associate, IPM

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