Droga5

New York, United States

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 2006

Employees: 550

Awards: 393

Creative Work: 315

Clients: 20


Contact Information

120 Wall Street, 11th floor
New York New York 10005
United States
Phone: (+1) 917 237 8888
Email:
Website:

David Droga

David Droga

Creative Chairman & Founder
Sarah Thompson

Sarah Thompson

Global & New York CEO

Phone: (+1) 212 812 6600

Jonny Bauer

Jonny Bauer

Global Chief Strategy Officer
Marianne Stefanowicz

Marianne Stefanowicz

Chief Communications Officer

Phone: (+1) 9172378888

Core Competencies: Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 2006

Employees: 550

Awards: 393

Creative Work: 315

Clients: 20

Droga5

120 Wall Street, 11th floor
New York New York 10005
United States
Phone: (+1) 917 237 8888
Email:
Website:
David Droga

David Droga

Creative Chairman & Founder
Sarah Thompson

Sarah Thompson

Global & New York CEO

Phone: (+1) 212 812 6600

Jonny Bauer

Jonny Bauer

Global Chief Strategy Officer
Marianne Stefanowicz

Marianne Stefanowicz

Chief Communications Officer

Phone: (+1) 9172378888

Droga5 London wins MINI Electric global account

Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. 

The agency has been briefed on a three-year assignment to develop a clear positioning for MINI Electric as the BMW-owned car marque works towards launching its first all-electric vehicle.  

The task is to develop the communication campaign that leads to the official car launch in 2020. 

Bill Scott, CEO of Droga5 London, said:  “With all the changes happening in the automotive industry, MINI Electric will be an important step for the brand’s vision to grow its global relevance and future proof the marque. Fittingly, this is one of the most innovation led comms opportunities we’ve been tasked with to date”