gyro :

New York, United States

Contact Information

115 Broadway 14th Floor
New York New York 10006
United States
Phone: (+1) 2129152482
Email:
Website:

Kenneth Hein

Kenneth Hein

Chris Hill

Chris Hill

President
Doug Kamp

Doug Kamp

Executive Creative Director
Brian Peters

Brian Peters

Managing Partner
Kash Sree

Kash Sree

Executive Creative Director
Christoph Becker

Christoph Becker

CEO & CCO

Basic Info

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Financial, Industrial, Technology, Travel and Tourism, Consumer

Founded in: 1981

Network:

Employees: 600

Awards: 4

Creative Work: 56

Clients: 10

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Financial, Industrial, Technology, Travel and Tourism, Consumer

Founded in: 1981

Network:

Employees: 600

Awards: 4

Creative Work: 56

Clients: 10

gyro :

115 Broadway 14th Floor
New York New York 10006
United States
Phone: (+1) 2129152482
Email:
Website:
Kenneth Hein

Kenneth Hein

Chris Hill

Chris Hill

President
Doug Kamp

Doug Kamp

Executive Creative Director
Brian Peters

Brian Peters

Managing Partner
Kash Sree

Kash Sree

Executive Creative Director
Christoph Becker

Christoph Becker

CEO & CCO

gyro Debuts First Work for Transamerica

Transamerica has launched its first brand campaign from new creative Agency of Record gyro.

 

The integrated campaign, entitled “Write Their Next Chapter,” seeks to help Financial Professionals ensure that their clients take the necessary steps today to better manage their health costs in the future.

 

While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between our finances and our healthcare costs, despite the two being inextricably linked.

 

Transamerica is the first to truly own this space by putting Wealth + Health at the center of its brand.

  

The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives.

 

The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes.

 

Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019. 

 

CREATIVE CREDITS                

 

Client: Transamerica

Head of Brand Strategy: Jamie Poston

Sr. Director of Brand Strategy: Chava Ziff

 

Agency: gyro Chicago/Denver

President: Chris Hill

Executive Creative Director: Doug Kamp

Group Creative Director: Ted Wahlberg

Creative Director: Don Dunbar

Associate Creative Director: Matt Olson

Head of Strategy: Mark Witthoefft

Strategy Director: Amanda Schuneman

Account Director: Laura Brown

Account Supervisor: Allie Laudick

Production Company: ATK Plan

Creative Retoucher: Filtre Studios