We are a New York-based boutique advertising agency that helps clients define and tell their stories.
We love to work with the underdogs, the challenger brands, the folks who find themselves being overlooked or misunderstood. As our name suggests, we're here for clients that need a place to turn for help fighting the establishment or the status quo.
We're an Indie record label, not Sony. A boutique shop not a department store, a bistro not a chain restaurant, an out-of-the-way cocktail bar not a trendy nightclub.
We're not makeover artists. We dig deep into the core DNA of a brand to uncover a distinct truth that we can bond with a consumer insight—rather than try to fool consumers with cosmetic surgery. As DJ Stout said, "Solve the problem. Don't decorate."
We're fearless. And we love to work with fearless, renegade clients. We love to help uncover greatness where it's unrecognized, and often find ourselves parachuting in when fan and shit are on a collision course.
We are independently owned and operated-our independence means that we have no agenda other than doing great work that makes a difference. Being lean and mean allows us to defy the law of physics that dictates the larger a mass becomes, the more likely it is to be guided by financial decisions.