lg2

lg2

Québec, Canada

Full Service

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Basic Info

Founded in: 1991

Awards: 19


Contact Information

585 Boulevard Charest East 8th Floor
Québec Québec G1K 3J2
Canada
Phone: (+1) 418 263-8901

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lg2

585 Boulevard Charest East 8th Floor
Québec Québec G1K 3J2
Canada
Phone: (+1) 418 263-8901

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Languages

English

Philosophy & Competitive Advantages

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

This is how we work. This is how we’ve been doing it for the past 25 years.