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Philosophy & Competitive Advantages
Luminosity is an analytical marketing communications firm that provides strategic planning, marketing research, and media planning & buying for growing and mid-size companies. Luminosity’s combined expertise in the disciplines of both media and research allows us to deliver more rigorous and quantifiable insights to our clients.
The Luminosity advantage:
• Empirically-derived strategies unbiased by creative development
• Client-centric communications programs not based on pre-established relationships with media vendors.
• Direct client interface with media and research experts, not filtered through an account team
• Nimble and efficient for mid-size marketers
RESEARCH SERVICES: Competitive Analysis, Competitive Culture Map, Target Portraits, Real-Time Lifestyle Map, Content Frameworks and Creative Testing
MEDIA SERVICES: Connection Planning, Media Planning, Media Buying, Digital Media Services, Small Agency Media Solutions, and Media Property Valuation
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