Our purpose is to help brands connect with people and earn meaning in a world flipped on its head by technology. We concentrate our focus on being more innovative, more agile and more tenacious than other networks, constantly striving for excellence and proving it in our work, building meaningful brands. Building Meaningful Brands® creates meaningful connections between people and brands to drive business success.
We believe that people don’t just want better products and services; they want better lives. They expect businesses and brands to help them deliver those better lives. So connecting brands with people is becoming one of the greatest brand challenges. To support this vision, in 2012 Havas Media Group created the Meaningful Brands Index®, the first global analytical metric to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives and its impact on 12 different areas of personal and collective well-being, such as health, happiness, financial, relationships and community. We believe our Meaningful Brands® framework makes us stand head and shoulders above our competition and we are the only group that is able to offer a global analysis and structure on this scale.
At Havas, we have transformed the way we work and serve our clients, embodying a fully integrated and agile model through the implementation of our #BetterTogether strategy and the opening of our 50 Havas Villages, where creative and media work together to ensure that the key message is going to be delivered at the right moment of the consumer journey. It is more than just grouping together different agencies and talents under one roof. It represents a new way of approaching our clients problems: using cross-functional working without constraints of P&Ls or silos, and enabling a complete 360 degree business focused view where we speak with our clients as a team with a common goal.
Havas Media Group gathers together the media talent within Havas, it is made up of three media brands, Havas Media, Arena Media and FullSIX Media.
Our main media brands benefit from the specialised expertise across the Havas Group including Artemis Alliance (the group’s global data capacity), Mobext (mobile network), Socialyse (social media), Adcity (mobile OOH) and Affiperf (programmatic solutions). On the content marketing side we have Havas Sports & Entertainment, Cake (London and New York) and Havas Productions.
As content is key we also workclosely with our specialist teams at Havas Sports & Entertainment, the industry’s largest global brand engagement network.
This flexible corporate structure aligns with our clients’ needs by creating a unified culture with teams that are able to focus on delivering client value rather than reporting into large brand hierarchies.
As a result we are more agile, nimble and fast, as integration to this level speeds up the flow of information.
All teams and clients have fast and full access to our specialist knowledge through our range of digital, branded content, experiential and sports brands.