Philosophy & Competitive Advantages

Our purpose is to help brands connect with people and earn meaning in a world flipped on its head by technology. We concentrate our focus on being more innovative, more agile and more tenacious than other networks, constantly striving for excellence and proving it in our work, building meaningful brands. Building Meaningful Brands® creates meaningful connections between people and brands to drive business success.

We believe that people don’t just want better products and services; they want better lives. They expect businesses and brands to help them deliver those better lives. So connecting brands with people is becoming one of the greatest brand challenges. To support this vision, in 2012 Havas Media Group created the Meaningful Brands Index®, the first global analytical metric to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives and its impact on 12 different areas of personal and collective well-being, such as health, happiness, financial, relationships and community. We believe our Meaningful Brands® framework makes us stand head and shoulders above our competition and we are the only group that is able to offer a global analysis and structure on this scale. 

Network Description

At Havas, we have transformed the way we work and serve our clients, embodying a fully integrated and agile model through the implementation of our #BetterTogether strategy and the opening of our 50 Havas Villages, where creative and media work together to ensure that the key message is going to be delivered at the right moment of the consumer journey. It is more than just grouping together different agencies and talents under one roof. It represents a new way of approaching our clients problems: using cross-functional working without constraints of P&Ls or silos, and enabling a complete 360 degree business focused view where we speak with our clients as a team with a common goal.

Havas Media Group gathers together the media talent within Havas, it is made up of three media brands, Havas Media, Arena Media and FullSIX Media.

Our main media brands benefit from the specialised expertise across the Havas Group including Artemis Alliance (the group’s global data capacity), Mobext (mobile network), Socialyse (social media), Adcity (mobile OOH) and Affiperf (programmatic solutions). On the content marketing side we have Havas Sports & Entertainment, Cake (London and New York) and Havas Productions.

As content is key we also workclosely with our specialist teams at Havas Sports & Entertainment, the industry’s largest global brand engagement network.

This flexible corporate structure aligns with our clients’ needs by creating a unified culture with teams that are able to focus on delivering client value rather than reporting into large brand hierarchies.

As a result we are more agile, nimble and fast, as integration to this level speeds up the flow of information.

All teams and clients have fast and full access to our specialist knowledge through our range of digital, branded content, experiential and sports brands. 

Trade Organizations

Direct Marketing Association Ltd. (United Kingdom)
IPA Digital
Incorporated Society of British Advertisers (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
Internet Advertising Bureau (United Kingdom)
Marketing Society (United Kingdom)
Media Research Advisory Group
National Readership Survey (NRS)
Newspaper Marketing Agency (United Kingdom)
Overseas Press and Media Association (OPMA)
Radio Advertising Registrar (AAR)
TRAG
United Kingdom Advertising Association (United Kingdom)

Contacts

Yannick Balloré
Chairman & Chief Executive Officer of Havas Group

Dominique Delport
Global Managing Director & Chief Client Officer, Havas Group

Alfonson Rodés Vilà
CEO Havas Media Group

Michel Sibony
Global Head of Middle Office, Havas Media Group

Peter Mears
Chief Operating Officer, Havas Media Group

Marc Schader
Group Chief Executive, Global Growth, Havas Media Group

Martin Dufty
CEO Global Brands, Havas Media Group

Pascal Dasseux
CEO Global Brands, Havas Media Group

Team

Number of Employees: 300
Yannick Balloré
Chairman & Chief Executive Officer of Havas Group

Peter Mears
Chief Operating Officer, Havas Media Group

Michel Sibony
Global Head of Middle Office, Havas Media Group

Alfonson Rodés Vilà
CEO Havas Media Group

Marc Schader
Group Chief Executive, Global Growth, Havas Media Group

Martin Dufty
CEO Global Brands, Havas Media Group

Pascal Dasseux
CEO Global Brands, Havas Media Group

Dominique Delport
Global Managing Director & Chief Client Officer, Havas Group

Campaigns

Awards

Award Distinction Category Brand Year
Drum MOMA Awards Best Use of Data AXA 2017
The Drum Marketing Awards Media Planning & Buying Strategy AXA 2017
Masters of Marketing Awards Programmatic and Performance Marketing Nationwide 2016
Northern Marketing Awards Best Outdoor Advertising BBC 2016
Grand Prix Stratégies de la Production Publicitaire Or Presse, affichage EDF 2017

Clients

Advertiser Brand Business Sector Type of Work since
21st Century Fox 21st Century Fox
ABB ABB
Accor Accor
AXA AXA
Beats by Dre Beats
BNP Paribas BNP Paribas
Bristol-Myers Squibb Bristol-Myers Squibb
Brother Brother
Capgemini CapGemini
Carso Carso
Credit Suisse Group Credit Suisse Group
Danone Danone
Dubai Tourism (Department of Tourism and Commerce Marketing) Dubai Tourism
EDF Energy EDF Engery
Emirates Airlines Emirates
Hermès Hermes
Hugo Boss Hugo Boss
Hyundai Motor Group Hyundai
JDE JDE
Kia Motor Corp. Kia Motors
L'Oréal L'Oréal
Lacoste Lacoste
Lactalis Lactalis
Lactalis Lactalis
LG Electronics LG
LVMH LVMH
Michelin Michelin
Natura Natura
Net-a-Porter Net-a-Porter
Nintendo Nintendo
Orange Orange
PayPal PayPal
Perfetti Van Melle Perfetti Van Melle
Philips Philips
PUIG PUIG
Reckitt Benckiser Reckitt Benckiser
Schneider Electric Schneider Electric
Swarovski Swarovski
Telefónica Telefónica
Universal Music Group Universal Music Group
Walt Disney Disney