Havas Media

Havas Media

London, United Kingdom

Media Buying/Planning

Philosophy & Competitive Advantages

Our purpose is to help brands connect with people and earn meaning in a world flipped on its head by technology. We concentrate our focus on being more innovative, more agile and more tenacious than other networks, constantly striving for excellence and proving it in our work, building meaningful brands. Building Meaningful Brands® creates meaningful connections between people and brands to drive business success.

We believe that people don’t just want better products and services; they want better lives. They expect businesses and brands to help them deliver those better lives. So connecting brands with people is becoming one of the greatest brand challenges. To support this vision, in 2012 Havas Media Group created the Meaningful Brands Index®, the first global analytical metric to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives and its impact on 12 different areas of personal and collective well-being, such as health, happiness, financial, relationships and community. We believe our Meaningful Brands® framework makes us stand head and shoulders above our competition and we are the only group that is able to offer a global analysis and structure on this scale. 

Network Description

The UK arm of Havas Media, we are 100% owned by Havas Media Group. With over 5500 people across more than 100 countries around the globe, Havas Media has coverage where clients need to be and billings muscle that drives the most competitive deals. The smallest of the top global network groups, we have the agility and flexibility often lacking in our larger competitors which means we can adapt to client needs with more fluidity while still ensuring consistently high standards.

Havas Media Group is made up of eight leading and distinct brands. This multi-discipline approach gives us a unique perspective on client challenges and the multitude of factors which need to be considered. By working together as a single team, this powerful collaboration enables us to provide a consolidated solution with a rich and unique blend of skills across digital, PR, social, branded content, data analytics, experiential, brand partnerships and media planning and buying. 

This simple corporate structure aligns with our clients’ needs by creating a unified culture with teams that are able to focus on delivering client value rather than reporting into large brand hierarchies. As a result we are more agile, nimble and fast as integration to this level speeds up the flow of information. All teams and clients have fast and full access to our specialist knowledge through our range of digital, branded content, experiential and sports brands.

In the UK, we are in the midst of building our "Havas Village", a central London location where our full capabilities will sit under the same roof. As already proven in other parts of the Havas network, this integrated structure better meets the changing needs of our clients and gives them easy access to the best services and skills to exceed their requirements. 

Trade Organizations

Direct Marketing Association Ltd. (United Kingdom)
IPA Digital
Incorporated Society of British Advertisers (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
Internet Advertising Bureau (United Kingdom)
Marketing Society (United Kingdom)
Media Research Advisory Group
National Readership Survey (NRS)
Newspaper Marketing Agency (United Kingdom)
Overseas Press and Media Association (OPMA)
Radio Advertising Registrar (AAR)
TRAG
United Kingdom Advertising Association (United Kingdom)

Team

Number of Employees: 300
Matt Adams
CEO Havas Media UK, International

Stuart Butler
Chief Strategy Officer

Matt Dailey
Chief Performance Officer

Sharon Browne
Chief Marketing Officer
Phone: (+44) 2073939000

Campaigns

Awards

Award Distinction Category Brand Year
Drum MOMA Awards Best Use of Data AXA 2017
The Drum Marketing Awards Media Planning & Buying Strategy AXA 2017
Masters of Marketing Awards Programmatic and Performance Marketing Nationwide 2016
Northern Marketing Awards Best Outdoor Advertising BBC 2016

Clients

Advertiser Brand Business Sector Type of Work since
Accor Accor
AXA AXA
BBC BBC
Clarks Clarks
Credit Suisse Group Credit Suisse Group
EDF Energy EDF Engery
Freesat Freesat
Hyundai Motor Company Hyundai
Jacobs Douwe Egberts Douwe Egberts
Kia Motor Corp. Kia Motors
Mr Porter Mr Porter
Nando's Nando's
National Express National Express
PayPal PayPal
Penguin Random House Penguin Random House
Philips Philips
PUIG PUIG
The Outnet The Outnet
Turkish Airlines Turkish Airlines