GlobalHue

GlobalHue

New York, United States

Basic Info

Core Competencies: Full Service, Digital, Mobile, Marketing/Creative Services, Market Research/Consulting, Media Buying/Planning, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Strategy and Planning, Financial, Retail, Entertainment, Travel and Tourism, Consumer, Ethnic Specialties, Multicultural, African-American, Asian-American, Hispanic-American, Women

Founded in: 1988

Network:

Employees: 397

Creative Work: 5

Clients: 2


Contact Information

123 William St.
New York NY 10038
United States
Phone: (+1) 646-871-6655

Contact this company

GlobalHue

123 William St.
New York NY 10038
United States
Phone: (+1) 646-871-6655

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About the Agency GlobalHue

GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency, delivering integrated brand experiences for today’s multidimensional consumer. Born from multicultural roots, GlobalHue has grown to become the only integrated Total Market Agency in the U.S. – capable of providing clients with marketing solutions that drive deep consumer engagement with both multicultural and general market audiences alike. 

Languages

English
Philosophy & Competitive Advantages

Currently ranked #1 and #2 among African American and Hispanic agencies respectively, the agency has long been recognized for its multicultural expertise, and in 2010 was awarded the “Multicultural Advertising Agency of the Decade” by Adweek. That same year the agency released the marketing industry’s most comprehensive study of American’s complex cultural landscape – Convergence & Divergence – which compares and contrasts attitudes and behaviors of Hispanics, African Americans, Asian Americans and Non-Hispanic Whites. The findings from Convergence & Divergence led to our unique strategic methodology and consumer engagement mode which provides the ability to develop Total Market Strategic platforms while maintaining the flexibility to address the specific needs of individual ethnic segments. Our approach is unique in that regardless of the audience, we consider multicultural insights and influence to arrive at Total Market solutions.

We have successfully implemented this approach for a number of our clients including Verizon, Walmart and Jeep, and the result are simple, deeper engagement and greater ROI. 

Network Description
The company is perhaps independent. If not, it can be edited here Edit
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