Asterix Group

Napa, United States
TitleWe Are Sonoma County
Campaign We are Sonoma County
Advertiser Sonoma County Vintners + Sonoma County Winegrowers
Brand Sonoma
Date of First Broadcast/Publication
Business Sector Wines, Champagnes
Tagline We Are Sonoma County

Asterix Group helped Sonoma County transform to a recognized world-class wine region full of diverse experiences. A joint effort of three organizations - Tourism, Vintners and Winegrowers – the business vision is to impact consumer attitude and behavior, in wine sales and visits.

We are delivering the brand message through a national consumer and trade campaign, now entering its second year. For the first time the region has developed a brand represented consistently through all channels. Now audiences understand what Sonoma County represents and all it has to offer. 

Media Type Magazine

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