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Los Angeles, United States
TitleCoco Crouching (Flare 17)
Campaign Flare
Advertiser VF Corporation
Brand Wrangler
Date of First Broadcast/Publication
Business Sector Clothing
Tagline We are animals
Philosophy In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Media Type Print
Market Europe
Executive Creative Director
Advertiser's Supervisor

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