Fred & Farid

New York Los Angeles, United States
Title@imma.gram
Agency
Campaign New flavor Magnum Matcha
Advertiser Unilever
Brand Magnum
Date of First Broadcast/Publication
Business Sector Ice Cream
Tagline Never Stop Playing
Story #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream.
Problem This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market
Media Type Web Film
Length
Actor / Celebrity
Chief Creative Officer
Executive Creative Director
Associate Creative Director
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Art Director
Strategist
Strategist
Account Supervisor
Account Supervisor
Agency Producer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Production Company
Chief Executive Officer (CEO)
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Line Producer
Director
Director of Photography (DOP)
Post Production
Editor
Editor
CGI

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