Insights from the agency FRED & FARID

PONANT, the leading luxury expedition cruise company, is proud to announce the launch of its new corporate campaign, “Nature Is Our Guide”. The campaign aims to promote a more responsible tourism as the core values that guide the company's operations and philosophy.   With a strong focus on … read more

  When Gen Z Meets WWI: An initiative sparks curiosity among young audiences, inviting them to dive into World War I history.  As global tensions rise, echoing the onset of the Great War, the Historial de la Grande Guerre in Péronne (France) has teamed up with creative agency FRED ​ & F… read more

Dans un contexte géopolitique tendu rappelant les prémices de la Première Guerre mondiale, l'Historial de la Grande Guerre à Péronne s'associe à l'agence FRED & FARID Paris pour lancer une campagne destinée à sensibiliser les nouvelles générations. Cette initiative vise à promouvoir l'o… read more

Une campagne de prévention innovante contre la conduite sous l’emprise de stupéfiants  Les stupéfiants, dont le cannabis, provoquent chaque année le décès de 700 personnes sur la route et sont responsables de 21% de la mortalité routière. Face à l'augmentation des accidents mortels liés à la… read more

The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as "one of the toughest and most beautiful ultra trail experiences in the region," has faced significant ch… read more