At Bright Blue Day we are serious about integration. Our approach is based on six passionately held beliefs: 1.Consumers are no longer receptors but selectors 2. All behaviour is emotionally driven 3. Brands today are defined by their communities 4. Successful brands create the deepest connections with their communities 5. Engagement is the process by which these connections are created 6. Digital communication turns connection into participation.
The company is perhaps independent. If not, it can be edited hereEdit