TitleVertical Bike
Campaign Vertical Bike
Advertiser Honda Motor Co., Ltd.
Brand Honda
Date of First Broadcast/Publication 2022 / 4
Business Sector Other Vehicles
Tagline Transform to preserve the environment
Story "Vertical Bike is a unique creation that stems from our commitment to protect of our land. The great achievement that makes this piece unique is that we put aside the chainsaws and use there’s motors to build Vertical Bike, transforming part of the problem into the solution. This machine allows to climb the 35 meters of the palm tree in just 30 seconds, it is easy to transport through the jungle and has the capacity to support up to 90 kg”, said Yasu Arakaki, Chief Creative Officer of Ogilvy Peru.
Media Type Product Design/Development

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