FLY is the secret behind an unprecedented number of major brand launches, including Amazon’s Kindle and Prime, NFL Extra Points, and The Wall Street Journal Business Travel Service. We utilize our unique blend of best-of-breed branding and metrics-driven marketing to generate explosive growth for clients in retail, travel, sports, spirits, education, health, and more.
FLY specializes in coordinated multi-channel campaigns with digital hubs, often for product launch or relaunch, from brand identity through message platform, media strategy, creative execution, test matrixes, and ongoing optimization.
Founded in 2001, FLY is the result of combining the deep creative knowledge and sensibility of a big agency brander, Dave Warren, with the business savvy and results orientation of a lifetime client, marketing executive Larry Rowen. Their work together has redefined how brands can form an emotional bond with their customers while simultaneously stimulating immediate action.
FLY generates creative in all media channels and digital platforms, as well as strategy, branding, marketing, social, and UX/UI User Persona Workshops. All technology is developed in-house, with full front- and back-end capabilities, app development, and UX/UI.
Co-founder Dave Warren is a Madison Avenue branding icon, known for his work launching brands from Absolut Vodka to Evian to the Late Show with David Letterman. Co-founder Larry Rowen is an expert marketer, having worked as a senior marketing executive for some of the world’s most powerful brands, including Time Warner, ESPN, and Scholastic, Inc. Their work together has redefined how brands can form an emotional bond with their customers while simultaneously stimulating immediate action.