TitleBye-Bye Excuses - Episode 2
Campaign Bye-Bye Excuses
Advertiser CIBC
Brand CIBC Term Life Insurance
Date of First Broadcast/Publication
Business Sector Insurance
Story Everyone knows that having life insurance is important, but it's easier to make up excuses not to get it than to actually get it. That's why CIBC Term Life Insurance had just revamped its entire application to be easier, faster and completely online. In short, they made all those excuses disappear. To communicate this fact, we asked illusionist, Zack Mirza, to hit the streets and use his tricks of the trade to literally make peoples' excuses disappear before their very eyes.
Media Type Television

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