TitlePortraits - Jen Mann & Monika Deol
Campaign Portraits
Advertiser CIBC
Brand CIBC Private Wealth Management
Date of First Broadcast/Publication 2017 / 5
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Artists capture the real you. So do we.
Story CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.
Media Type Web Film

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