TitleIntuit QBOA – The Chase Is Over
Campaign Intuit QBOA – The Chase Is Over
Advertiser Juniper Park\TBWA
Brand Intuit
Date of First Broadcast/Publication 2021 / 11
Business Sector Accounting & Audit Companies, Organiz. Consultants
Tagline Transform your workflow, transform their business
Story To showcase the transformative benefits of the QuickBooks Online Accountant system, Intuit and Juniper Park\TBWA teamed up to create a quirky and fun campaign, demonstrating how the system empowers accounting professionals to support the small businesses they work with. Instead of using multiple tools, the campaign encourages accountants to go all in with QuickBooks, erasing the need to integrate multiple apps or import data between tools. The QBOA ecosystem ensures a seamless flow of data, automates time-consuming tasks, and streamlines workflows. “The biggest obstacle preventing accountants from getting vital work done is chasing down the information they need to help their clients – bills, receipts, files, you name it. The campaign’s premise, ‘transform your workflow, transform their business’ highlights that an accounting professional’s secret weapon is their advice, not their dogged persistence in tracking clients down. In fact, when they have all the information they need in one place, they’re real difference-makers, able to help small businesses succeed – and using the QBOA system will help them do just that.” – Neil Walker-Wells, Group Creative Director at Juniper Park\TBWA
Media Type Digital
Agency Juniper Park\TBWA
President David Toto
Group Creative Director Neil Walker-Wells
Account Director Edoardo Albani
Account Executive Saachi Pai
Sr. Planner Yvonne Chung
Jesse Brooks Producer
Director Jordan Dashner
DOP Luke McCutcheon
Production House Bolt Content
Producer Kristine Lippett
Executive Producer Nadia Dunn
Production Designer Matthew Gordon Long
Offline Editor Mark D’Amico
Online Daniel Kelly
Transfer Studio Feather
Colourist Ana Escorse
Audio Oso Audio

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