R/GA

London, United Kingdom
TitleHeineken @WhereNext
Agency
Campaign WhereNext
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy What if the best night of your life was just around the corner? Heineken asked us to get people off the beaten track and make sure they never miss out.
So we created WhereNext: a unique social discovery service built straight into Twitter.The service sorts and ranks live social data in microseconds, combining geo-located tweets, Instagram photos and Foursquare check-ins to create a picture of the night.
We give people our top recommendations and show them photos of what’s out there. One look tells them exactly where they want to go—all at the speed of a tweet. 
Media Type Web Site
Account Director
Account Director
Planning Supervisor
Account Planner
Strategic Planner
Vice President (VP)
Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Executive Agency Producer
Agency Producer
Production Manager
Design Director
Designer
Digital Producer
Technical Developer
Technical Developer
Technical Director
Senior Software Engineer Danny Lee

Our Work