Criterion Global understands the choices presented to consumers in a globalised, digitised world. Our multidisciplinary strategists have executed award-winning international media buying campaigns to reach new buyer bases, target specific demographics and implement sea-changing strategies to deliver bottom-line results.
We understand what's on the horizon in the global marketplace, as it affects the industries of our practice. While others strive to accommodate immediate needs, Criterion Global anticipates needs, and nimbly adapts. Much like our clients, we evolve.
Criterion Global is independently owned, and is not part of a network. This is a signficant point of differentiation for a media buying agency / consulting firm hybrid. Our clients receive objective, independent counsel untethered from network-wide consolidated dealings. We answer solely to our clients, and are therefore committed to delivering the right business solution in managing our client's considerable media planning and buying investments.
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