Morsekode is a brand communications group that has deep global, strategic marketing experience with music, technology, healthcare and retail brands. From new category creation to repositioning of tried-n-true brands, our marketing strategies have been deployed around the world. By our own definition of brand (the collective experience a stakeholder has with a product, service or cause), Morsekode believes brand is a business strategy. The heart of this model demands a unique and creative approach to differentiation and development of competitive advantage. We always begin with the brand. What drives it? What isn’t but should be? Our approach is methodical yet creative. Deeply versed in marketing strategies like new category creation, repositioning of mature brands to new product launches, we enable our creative thinking to contribute strategic solutions. It’s our belief that a great strategy is always creative.