Ekaterinburg, Russia
TitleThe Wrong Bank
Campaign The Wrong Bank
Advertiser Tochka Bank
Brand Tochka Bank
Date of First Broadcast/Publication
Business Sector Banking, Finance, Law & Insurance
Story Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has alwaysmade Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better.
Media Type Television
Soundtrack Angel
MUSIC Artist
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Art Director
Account Manager
Creative Director
Head of Strategy
Production Company
Post Production

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