Voskhod

Ekaterinburg, Russia
TitleAll at once
Agency
Campaign All at once
Advertiser Tochka Bank
Brand Tochka Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline All at once
Story The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.
Media Type Web Film
Length
Post Production
Creative Director/ art director
Founder / Executive Creative Director
Producer and Project Manager
Head of Strategy
Film Director

Our Work