Ekaterinburg, Russia
TitleGolden smile
Campaign Golden smile
Advertiser Forte Bank
Brand Forte Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story ForteBank, a Kazakhstani bank, has recently became the official sponsor of Barys hockey club. As for the end of 2018/2019 season, the club has demonstrated great results and has topped the leaderboard. The Bank is proud of the team and wants to express the feelings and its hope for future victories in a sponsorship video clip. The video has a slogan in English - «Going for the gold together!» - as it’s going to be broadcast not only on national TV, but before international games as well. Gold is a significant element in Kazakhstan’s national symbolic system: pictured on the flag and the coat of arms, it means wellbeing, justice and open-heartedness. A hockey player’s bright smile reveals the numerous meanings that Voskhod has implied in the video’s key phrase «Going for the gold together!». We shot the clip during the team’s live training session at the club’s home arena. The main character is Barys’s actual player, Alykhan Asetov, playing as a forward. Next to him in the shot is another forward Roman Starchenko.
Media Type Web Film
Executive Creative Director
Design Director
Post Production
Post Production

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