When we were young...
they used to call us i-merge.
We were an agency with digital roots, born in the early days of the millennium. When digital was still equal to technology.
a lot of things started to change.
The Internet wasn't 'for-geeks-only' anymore. Limitations of technology were fast evaporating. Consumers took control and forced a dialogue with their brands. Creating experiences and conversations with and between consumers increasingly shaped our thinking. Creativity and strategic thought – important as ever – became even more essential than before. These are the foundations that have turned us into Boondoggle.
we believe that an agency shouldn’t limit its ambition to “creating the big idea”. What we do is help brands to keep in touch with the real world... to create
real-world effects. And we do this by not only creating reach, but also engagement that might stem from a campaign, a product, a service, an innovation or even a deepened dialogue with existing customers. Therefore we have a services portfolio that reaches far beyond the traditional advertising skills of broadcasting
the brand image.
And we sure want to prove it.
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