Story Worldwide

New York, United States

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Media Buying/Planning, Branding/Product Development, Strategy and Planning

Founded in: 1988

Employees: 100

Awards: 6

Creative Work: 2

Clients: 9


Contact Information

48 W. 25th St. 8th Floor
New York New York 10010
United States
Phone: (+1) (212) 481-3452

Contact this company

Story Worldwide

48 W. 25th St. 8th Floor
New York New York 10010
United States
Phone: (+1) (212) 481-3452

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About the Agency Story Worldwide

Story is a pathbreaking digital-first, content-focused advertising agecy. Our differentiating capability is the integration of all the traditional and non-traditional skills needed to define a brand, to engage audiences on all channels and to take the lead in creating success for our clients. Our core skill is creating engaging content that people want to share through breakthrough creativity. In particular, we help find the truth of a brand, craft it into a compelling story, and launch the most appropriate executions for any challenge. We do all this by integrating our teams across four overarching areas of expertise:

  • Branding and Strategy: Using a proprietary disciplined process called the Story Brand Development Workshop, we research audience and competition in preparation of a collaborative workshop to find a brand’s story. We set strategy, tone of voice and guiding principles and show how the story plays out best in each media.
  • Media Planning and Buying: Story, uniquely, has its own media planning and buying division specializing in acquiring targeted audiences for social, e-commerce and other campaigns. Where big media agencies make big buys, Story Media is expert in micro-targeting buys to assemble precisely defined audiences for precise purposes. Our cost-per-acquisition is the lowest we know in the industry and we optimize constantly, so we can succeed with relatively modest media budgets, producing high ROI. 
  • Multi-Platform Creative Development: Story creates the best ideas and executes the most effective, shareable communications across all channels. We craft your best stories and understand how to use them in programming social channels and executing repeat publishing cycles to create long-lasting relationships. Our creative is focused on producing the best content across channels—brand journalism, film, games, utilities, mobile apps, text, image and so on. 
  • Metrics, Measurement and Integration: Because our practice is story-based, not channel-based, Story is uniquely qualified to take charge of all marketing across all channels and disciplines. Story knows the only way to integrate across media is to create a cohesive central narrative that embodies the brand. Led by our Analytics team, Story knows how to set and analyze metrics to ensure success. 

Story has created loyal audiences for a wide variety of companies including Beech-Nut, Columbia University, multiple Unilever brands, USA Network, WGN America, and Lexus. With more than 100 employees and offices in New York and Seattle, Story Worldwide is leading the global post-advertising revolution. 

Languages

English
Philosophy & Competitive Advantages

Story Worldwide is the world's first content-driven agency. Instead of creating advertising that interrupts people, we create stories that engage them.

Today brands are competing with filmmakers, writers and entertainers, not other brands. And unless they create campaigns and content that is at least as compelling as what their audience can find online, on TV, in a newsstand publication, book, app or elsewhere, they will be ignored.

What makes Story truly unique is our approach: using established storytelling techniques and talent to solve advertising and communications challenges.

Simply put, Story is purpose-built to create advertising programs that are great stories—engaging, entertaining and useful. Our work spans integrated campaigns, through-media editorial, digital, film and innovations assignments. 

Network Description
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