Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. They are VCCP's code of conduct, the contract to one another and the contract with their clients. 

Be Approachable 

Listen to whoever wants to speak to you

Be Honest

Keep open books and admin mistakes 

Be on Time

Deliver on time or earlier 

Be Happy 

Enjoy work

Be Lean

Small motivated teams achieve the best results 

Be Clear

It's easy to complicate, it's difficult to simplify 

Be Agile

Delay is corrosive, energy is infectious

Be Proud

Take pride in the work we produce

Be Responsible

Great teams take responsibility for each other

Be unprecious 

Great ideas come from openness 

VCCP have offices in multiple locations, but work as one office. It's a place where talented people collaborate, unihibted by geography. 

With offices in London, Madrid, New York, Prague, San Francisco, Singapore, Shanghai and Sydney, VCCP produces award-winning work for clients including O2, Shell, Compare The Market, easyJet, Canon, Nationwide, Domino’s and Cadbury.