TitleAlma Mater
BriefAn elderly man returns to what was clearly his old school. The place is musty and abandoned. He lingers in its halls and classrooms, remembering. And perhaps seeking something. He finds his former desk and sits down, looking nostalgic. Then he reaches under the desk to retrieve something. A piece of ancient chewing gum. He pops it into his mouth and chews rapturously. Atomic Candy. Your gum is waiting for you.
Agency
Campaign Alma Mater
Advertiser Atomic Candy
Brand Atomic Candy
Date of First Broadcast/Publication
Business Sector Chewing-Gum
Tagline Everything your mouth desires.
Story An old man visits his now abandoned school in search of memories.
Media Type Cinema
Length
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