TitleText Drive
Agency
Campaign Text Drive
Advertiser Hyundai Motor Group
Brand Kia Stinger GT
Date of First Broadcast/Publication
Business Sector Automotive
Philosophy To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors. The booklet, called, "text drive," featured eight chapters coordinating with the car's 8-speed automatic transition and a special sticker that revealed the first image of the car. To get the viewer’s adrenaline pumping, the book included a microfiber repositionable material, special spot pattern fragrant encapsulated scratch-n-smell varnish, a fold-out panel with carbon-release folds and a fragrant varnish on pulp-board - all part of a unique experience meant to capture the thrill of test driving a car and create a desire to take the Stinger out for a spin.
Media Type Television
Length
Printing
Fulfillment
Retouching
Content Film
Motion Assistant
Retouching
Post Production Company
Music Design
PR Agency
Studio Car Prep Inc

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