TitleThe KONA Way
Campaign The KONA Way
Advertiser Hyundai Motor America
Brand Hyundai KONA
Date of First Broadcast/Publication
Business Sector Cars
Story THE CHALLENGE Hyundai was launching their brand new small SUV, the Hyundai KONA, into a market where their SUVs were lesser known; and the buyers were focused more on experiences and less on owning things. OUR SOLUTION To celebrate those who pursue passion over possessions, we created The KONA Way. This 3-part content series paired islanders living on Hawaii with travel influencers. We followed their tours around the island together as they shared what it meant to live purposefully.
Result We filmed our production on the Big Island of Hawaii in March of 2018. As the news of the volcano eruption came out, we worked quickly with Hyundai to support the people of the island who so graciously welcomed and inspired us.
Media Type Television

Our Work