INNOCEAN USA

Huntington Beach, United States

Contact Information

180 5th St., Suite 200
Huntington Beach California 92648
United States
Phone: (+1) (714) 392-0054
Email:

Tim Fuhrman

Tim Fuhrman

Head of Business Development

Phone: 714-392-0054

Cindy Scott

Cindy Scott

SVP, Strategy

Phone: (+1) 334-244-9933


Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Strategy and Planning, Healthcare, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Consumer

Founded in: 2009

Employees: 430

Awards: 17

Creative Work: 134

Clients: 15

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Strategy and Planning, Healthcare, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Consumer

Founded in: 2009

Employees: 430

Awards: 17

Creative Work: 134

Clients: 15

INNOCEAN USA

180 5th St., Suite 200
Huntington Beach California 92648
United States
Phone: (+1) (714) 392-0054
Email:
Tim Fuhrman

Tim Fuhrman

Head of Business Development

Phone: 714-392-0054

Cindy Scott

Cindy Scott

SVP, Strategy

Phone: (+1) 334-244-9933

Wienerschnitzel Continues Monthly Sales Increases Since Introduction of “The Delicious Crew” Advertising Campaign by INNOCEAN USA New TV Ad Debuts October 26, Launching “Tater Scoops”

Since the introduction of a new advertising campaign featuring “The Delicious Crew”, Wienerschnitzel has outpaced the QSR industry with month over month same store sales increases. The campaign, developed by agency-of-record, INNOCEAN USA launched this past April.

 

Bringing to life a passion and enthusiasm for hot dogs are the characters of Todd and Lisa, “The Delicious Crew”. INNOCEAN’s creative team developed them as representatives of the millions of hot dog enthusiasts out there.  “Presidents” is the 4th spot in the campaign. It debuts Monday, October 26, introducing “Tater Scoops,” scoop-shaped French fries that have never been seen before. Todd, being Todd, expresses his delight with the new product in only the way he can – over the top.

 

LINK TO VIEW “PRESIDENTS”

 

Based on response from customers – by visits and purchases at Wienerschnitzel restaurants, and through social media interactions, INNOCEAN has truly captured America’s love for the hot dog and for “The Delicious Crew.”  A major part of the success and popularity of the campaign certainly comes from bringing to life Lisa and Todd at work and their playful, if not hilarious, banter.

 

“INNOCEAN has really hit a home run with this campaign, and our sales truly reflect that,” states Doug Koegeboehn, Chief Marketing Officer for Wienerschnitzel. “Their team really gets what our brand is all about and what our loyal customers are looking for. We’re fun, affordable and most importantly… delicious!”

 

Barney Goldberg, INNOCEAN’s Executive Creative Director exclaims that “nobody embodies Wienerschnitzel’s enthusiasm better than Todd. When we thought about showing the world new and upgraded French fries, we knew the opportunity was for Todd to engage in typical Todd fashion, because he clearly loves himself some potatoes.”

 

The campaign launches in all Wienerschnitzel markets, including:  Los Angeles, San Francisco, San Diego, Sacramento, Bakersfield, Fresno, Palm Springs, Redding, Monterey, Salt lake City, Reno, Las Vegas, Phoenix, Tucson, Yuma, Albuquerque, El Paso, Lubbock, Amarillo, Austin, Beaumont, Corpus Christi, Houston and San Antonio. 

 

Hungry Man is the production team for the ad series, directed by Dave Laden.