INNOCEAN USA

Huntington Beach, United States
  • Agency Type

    • Full Service
  • Core Competencies

    • Full Service
    • Digital
    • Mobile
    • Social Media
    • E-Commerce
    • SEO
    • Marketing/Creative Services
    • Shopper Marketing/Point of Sale/Sales promotion
    • Direct/Tele/Database Marketing/CRM
    • Experiential
    • Branded Content/Entertainment
    • Market Research/Consulting
    • Marketing Technologies/Analytics
    • Media Buying/Planning
    • Events/Sponsoring
    • Branding/Naming/Product Development
    • Packaging/Design
    • Design
    • Strategy and Planning
    • Healthcare
    • Retail
    • Entertainment
    • Beauty, Fashion, Luxury Goods
    • Consumer

Philosophy & Competitive Advantages

INNOCEAN- BE HEARD

 At Innocean, we make voices heard in a sea of unheard. We specialize in taking our partners from uncharted, unrealized or unknown to known. Known by millions on the world’s largest stages, and understood by prospective customers on sales floors around the world – both real and virtual.

And we do so by the simplest of measures: We listen.

To what you have to say and build from there. In a way that’s honest, fluid and adaptable for every one of our clients. Because there’s no-one-size-fits-all answer in the age of right now. And we know that our success is built on yours.

Awards are nice, but we’d rather propel a once under-considered car brand like Hyundai to the number one automotive brand in the Super Bowl. Or jump start a fast food classic like Wienerschnitzel to record-breaking sales. Or introduce the world to a brand of luxury like no other with Genesis.

This spirit has been in us from day one. But it’s with our renewed culture that we pledge to lean in even more.

To hear every question, to listen to every voice, regardless of where it
comes from. Because we know together, we can create the conversation that’s ready to BE HEARD . 

Network Description

INNOCEAN USA is a subsidiary of INNOCEAN Holdings Inc.  In the U.S. our network of agenciesa includes Canvas Worldwide (Media Agency), Wellcom Worldwide (Digital Services) and David&Goliath (Creative Agency).

 

Trade Organizations

American Association of Advertising Agencies (United States)

Contacts

New Business

Public Relations

Tim Fuhrman
Head of Business Development
Phone: 714-392-0054

New Business

Mark Weinfeld
Senior Vice President, Managing Director
Phone: (+1) 714-742-1954
Cindy Scott
SVP, Strategy
Phone: (+1) 334-244-9933

Team

Number of Employees: 451
Steve Jun
President & CEO
Tim Murphy
Chief Operating Officer
Phone: (+1) 214-891-5297
Barney Goldberg
Executive Creative Director
Bob Rayburn
Executive Creative Director
Nicolette Spencer
SVP, Content Production
Mark Weinfeld
Senior Vice President, Managing Director
Phone: (+1) 714-742-1954
Cindy Scott
SVP, Strategy
Phone: (+1) 334-244-9933
Tim Fuhrman
Head of Business Development
Phone: 714-392-0054
Eddie Austin
SVP, Media Strategy
Ben Gogley
SVP, Media Strategy
Milind Raval
SVP, Managing Director, Genesis Global
Rebecca Rogers
VP, Media

Campaigns

  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Hyundai Sábado Futbolero ‘Because Fútbol’
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: My City Unlocked
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Owner Stories
  • Advertiser: Hankook Tire Corporation
  • Brand: Hankook
  • Name: Never Halfway
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Smaht Pahk
  • Advertiser: Génesis
  • Brand: Genesis
  • Name: Going Away Party featuring John Legend and Chrissy Teigen
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Ref to the Rescue
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Question Everything
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: 3-in-1 Challenge: Can You Surf, Hike and Snowboard in One Day?
  • Advertiser: Pacific Life
  • Brand: Pacific Life
  • Name: Trust in Your Tomorrow
  • Advertiser: Wienerschnitzel
  • Brand: Wienerschnitzel
  • Name: Pastrami
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: 2021 Santa Fe SUV
  • Advertiser: Wienerschnitzel
  • Brand: Wienerschnitzel
  • Name: The Delicious Crew
  • Advertiser: Signature Kitchen Suite
  • Brand: Signature Kitchen Suite
  • Name: Cooking in Your True to Food Kitchen
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai Motor Group
  • Name: Still a mom
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Unlock Better
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: The Elevator
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai KONA
  • Name: The KONA Way
  • Advertiser: Organic Doggie Treats
  • Brand: Organic Doggie Treats
  • Name: The Butt Sommelier
  • Advertiser: Hyundai Motor Group
  • Brand: Kia
  • Name: Kia All-Star Loft
  • Advertiser: Hyundai Motor Group
  • Brand: Kia Stinger GT
  • Name: Text Drive
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Unpredictable
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Dialect Coach
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Better Drives Us
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai Hope on Wheels
  • Name: Hyundai NFL Super Bowl LII
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Palisade
  • Advertiser: Genesis Motor America
  • Brand: Brand
  • Name: Genesis Brand Launch
  • Advertiser: Hankook Tire Corporation
  • Brand: Hankook Tire
  • Name: Hankook Pinball Park
  • Advertiser: Hyundai Motor Group
  • Brand: Genesis
  • Name: Genesis Configurator
  • Advertiser: Atomic Candy
  • Brand: Atomic Candy
  • Name: Alma Mater
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai Sonata AGCS
  • Name: Duet- Hyundai Sonata
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: LA Dodgers
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Reframe - Hyundai
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Uncensored - Hyundai
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: World Cup 2010 - Hyundai
  • Advertiser: Genesis Motor America
  • Brand: Genesis
  • Name: Genesis Brand Launch
  • Advertiser: Kia Motors
  • Brand: Kia Stinger
  • Name: Kia Stinger_Performance PR
  • Advertiser: Footjoy
  • Brand: FootJoy
  • Name: FJ Rebranding
  • Advertiser: Finish Line
  • Brand: Finish Line, Inc.
  • Name: Shoe So Fresh
  • Advertiser: Federal Mogul
  • Brand: Champion
  • Name: Champion Branding
  • Advertiser: Finish Line
  • Brand: Finish Line
  • Name: Finish Line
  • Advertiser: Organic Doggie Treats
  • Brand: Organic Doggie Treats
  • Name: Enlightened Pooch
  • Advertiser: Finish Line
  • Brand: Finish Line
  • Name: So Fresh
  • Advertiser: VocaliD
  • Brand: VocaliD
  • Name: VocaliD
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Hyundai Test Town
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: The SUV Lifestyle Quiz
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: For a Better Super Bowl
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Hyundai: Wow - Elantra
  • Advertiser: NRG Energy
  • Brand: NRG & Relient
  • Name: NRG Black and White
  • Advertiser: Footjoy
  • Brand: FJ
  • Name: FJ Hyperflex
  • Advertiser: Génesis
  • Brand: Genesis Launch
  • Name: Genesis
  • Advertiser: Footjoy
  • Brand: FJ
  • Name: FJ Walk
  • Advertiser: Hyundai Motor Group
  • Brand: Brand
  • Name: Hyundai Super Bowl 17 Teaser
  • Advertiser: Alpina
  • Brand: Alpina
  • Name: Troll
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Elantra Driveway Decision Maker
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Because Futbol
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: The Boom
  • Advertiser: Hyundai Motor Group
  • Brand: Elantra
  • Name: Hyundai Super Bowl 2016
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: New Thinking. New Possibilities.
  • Advertiser: Atomic Candy
  • Brand: Atomic Candy
  • Name: The Shed
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Hyundai Super Bowl
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Chop Shop
  • Advertiser: Thousand Dollar Shave Society
  • Brand: Thousand Dollar Shave Society
  • Name: Make Babies on Purpose
  • Advertiser: Acushnet Company
  • Brand: FootJoy
  • Name: The Mark of a Player
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Sound Advice: Product Integration with Vanessa Bayer
  • Advertiser: Hyundai Motor Group
  • Brand: Hyundai
  • Name: Re:Generation Music Project

Awards

Award Distinction Category Brand Year
Communication Arts Winner Television Commercials Hyundai 2020
Digiday Content Marketing Awards Winner Best Advertising Partner for Brands Genesis Motor America 2020
Graphis Advertising Annual Gold Automotive - Video Genesis 2020
National ADDY Awards Gold Elements of Advertising - Copywriting Hyundai 2020
The New York Festivals Advertising Awards Gold Best Use of Humor Hyundai 2020
The One Show Merit Winner Out-of-Home - Craft - Illustration Wienerschnitzel 2020
The One Show Merit Winner Social Media - Writing Craft Hyundai 2020
thinkLA Awards Winner Best Super Bowl Spot Hyundai 2020
Epica Awards Bronze Confectionery & Snacks Atomic Candy 2017
Ace Matrix Top 5 Funniest Ads Funniest Ads Elantra 2016
The Webby Awards Honoree Auto & Auto Services 2022 Smart 2022
The Webby Awards Honoree Auto & Auto Services 2022 MINI 2022
The Webby Awards Honoree Auto & Auto Services 2022 Hyundai 2022
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Mobile Online Video Hyundai Motor Group 2021
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Automobile Online Video Hyundai Motor Group 2021
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Advertising Online Video Hyundai Motor Group 2021
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Music Integrated Ad Campaign Hyundai 2021
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Mobile Integrated Ad Campaign Hyundai 2021
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Automobile Integrated Ad Campaign Hyundai 2021
IAC Awards / Internet Advertising Competition (IAC) Awards Winner Best Advertising Integrated Ad Campaign Hyundai 2021
LIA Silver TV/Cinema: Copywriting Hyundai 2021
LIA Bronze TV/Cinema: Automotive Hyundai 2021
Shots Awards Bronze Copywriting Hyundai 2021
The Webby Awards Webby Winner Integrated Campaign Hyundai 2021
CLIO Awards Shortlist Copywriting Hyundai 2019
The New York Festivals Advertising Awards Second Prize Award Best Use of Humor Hyundai 2019
The New York Festivals Advertising Awards Second Prize Award Casting Hyundai 2019
ANDY Awards Bronze Packaging Design Champion 2017

Clients

Advertiser Brand Business Sector Type of Work since
Come2Us Summoners War Video Games/Consoles
  • Media Buying & Planning
2020
Hyundai Motor Group Hyundai Automotive
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
  • Research & Others
  • Branded Content
2010
Galardi Group Wienerschnitzel Restaurants & Fast Food
  • Television & Cinema
  • Digital
  • Direct Marketing
  • Promotion & Event
  • Radio
  • Media Buying & Planning
  • Branded Content
2019
LG Electronics Signature Kitchen Suite Washing Machines, Refrigerators & Other Large Apppliances
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Media Buying & Planning
  • Research & Others
  • Branded Content
2019
Genesis Motor America Genesis Cars
  • Television
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Media Planning
  • Research & Others
2016
University of California UC Davis Health Hospitals, Healthcare facilities & Medical Services
  • Media Buying & Planning
2019
Kia Motors Kia Automotive
  • Promotion & Event
  • Media Planning
2010
TaylorMade Golf TaylorMade Outdoor Sports & Athletics
  • Television
  • Digital
  • Print
  • Promotion & Event
  • Outdoor/Out of Home
  • Media Buying & Planning
2016
Hankook Tire Hankook Tire Automotive Accessories & Services
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
  • Research & Others
2015
LG Electronics LG Global Washing Machines, Refrigerators & Other Large Apppliances
  • Corporate/Brand Identity
2020
Pacific Life Pacific Life Insurance
  • Television & Cinema
  • Digital
2020
Com2Us Summoners War Toys & Games
  • Media Buying & Planning
2020
Yum! Brands, Inc. The Habit Burger Restaurants & Fast Food
  • Digital
  • Print
  • Direct Marketing
  • Promotion & Event
  • Outdoor/Out of Home
  • Research & Others
2019
Hyundai Dealer Associations Hyundai Dealer Associations Car Dealers
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Outdoor/Out of Home
  • Media Planning
  • Research & Others
2010
Kia Marketing Group Kia Marketing Group Car Dealers
  • Media Planning
2009