Pereira & O'Dell

San Francisco, United States
TitleI want to be a bench
Campaign "I want to be" a bench
Advertiser Ad Council
Brand Keep America Beautiful
Date of First Broadcast/Publication
Business Sector Waste Management
Tagline recycle, ad council, waste, garbage, Keep America Beautiful

Did you know that your recycled plastic bottle could be transformed into a park bench?

While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. 


In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles. 

Media Type Television
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