Pereira & O'Dell

San Francisco, United States
Title"I want to be" a stadium (15 sec)
Campaign I want to be
Advertiser Ad Council
Brand Keep America Beautiful
Date of First Broadcast/Publication
Tagline I want to be

The national PSA campaign for the Ad Council and Keep America Beautiful titled "I want to be" lets you know that your garbage has dreams of a second life.

The fully integrated campaign is comprised of television, print, radio, outdoor and digital media, and running in space and time that is entirely donated. The campaign is supported by a comprehensive PR and social media program on Facebook,Twitter and YouTube. 

Media Type Television
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