Pereira & O'Dell

San Francisco, United States
TitleAirbnb #SochiProblems
Campaign Airbnb #SochiProblems
Advertiser Airbnb
Brand Airbnb
Date of First Broadcast/Publication
Business Sector Transport, Travel and Tourism

When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems. Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.

Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics. 

Media Type Social Media
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