Pereira & O'Dell

San Francisco, United States
TitleTimberland Legends Club ft Nas - "Trumpet" (;60)
Agency
Campaign Timberland Legends Club ft. Nas
Advertiser Timberland
Brand Timberland
Date of First Broadcast/Publication
Business Sector Shoes
Tagline The Legend Continues
Story

The legend of the iconic yellow boot continues with the Timberland Legends Club, and 4 inspiring stories from Nas in Queensbridge, NY. The Legends Collection campaign was created and art directed by creative agency, Pereira & O'Dell New York with animation executed by Gentlemen Scholar. The campaign runs nationally through December 2017 and consists of four :60 animated videos to accompany each new story and exclusive shoe drop. The campaign also includes custom painted OOH, custom comic books, in-store signage at Foot Locker and Timberland. Special edition boot boxes, and more. Short films in the series include: - "Trumpet" reflecting on Nas’ background in jazz. - "Dictionary" - about Nas' love and desire for learning and how he would read the dictionary to expand his lyrical vocabulary. - "Fire" - about Nas' very first rap battle, which he lost to an older girl in his neighborhood. - "16 Bars" - Nas' first time in the studio, where he rapped on another artist's track that lead to his wider exposure and which was essential his big break. Drop dates of the exclusive boots are: - Volume VII FlyRoam Sport Hiker, dropping 9/30 - Volume VIII 6” Premium Strap Boot, dropping 10/21 - Volume IX 6” Field Boot with Velvet Collar, dropping 11/24 - Volume X 6” Premium Boot, dropping 12/15 For more information on the Fall 2017 Legends Collection, visit https://www.footlocker.com/legendsclub

Media Type Television
Length
More Information https://www.footlocker.com/legendsclub
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