TitleCoca-Cola Holiday: In-Cinema
Campaign Coca-Cola Holiday 2017
Advertiser Coca-Cola Company
Brand Coca-Cola
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Tagline Say thank you with a Coke.

A short film titled “A Magic Thank You”, is directed by Oscar-nominated Theodore Melfi (“Hidden Figures”). The social-driven tale stars Scott, a mall elf who overstates his Christmas enthusiasm while trying to impress a girl. The conundrum leads to a chance encounter with Santa and a rideshare driver who work together to save Christmas in this modern twist on a classic tale. Melfi, a self-proclaimed Christmas fanatic, embraced the formidable task of telling a story that reminds us to be thankful and charitable.

Media Type Cinema
More Information http://www.coca-cola.com/global/

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