|Title||Coca-Cola Holiday: In-Cinema|
|Campaign||Coca-Cola Holiday 2017|
|Date of First Broadcast/Publication|
|Business Sector||Soft Drinks, Tonics|
|Tagline||Say thank you with a Coke.|
A short film titled “A Magic Thank You”, is directed by Oscar-nominated Theodore Melfi (“Hidden Figures”). The social-driven tale stars Scott, a mall elf who overstates his Christmas enthusiasm while trying to impress a girl. The conundrum leads to a chance encounter with Santa and a rideshare driver who work together to save Christmas in this modern twist on a classic tale. Melfi, a self-proclaimed Christmas fanatic, embraced the formidable task of telling a story that reminds us to be thankful and charitable.