Michel Lent, Managing Director, Pereira & O'Dell Sao Paulo has been confirmed on the Mobile Jury at the 60th Cannes Lion International Festival of Creativity. A pioneer in the digital industry, Lent has a masters degree from the Interactive Telecommunications Program at New York University and most recently received the 2012 Digital Distinction Award from the Brazilian Advertising Association.
Mobile has been part of the Lions for some years. The dedicated category reflects the importance of mobile in the media mix. Additionally, Aricio Fortes, Creative Director at Pereira & O'Dell's sister agency Africa, has been named to the Branded Content jury.
"Anyone winning a Cannes Lion in 2013 can bask in the knowledge that their work has been judged by not only some of the biggest names currently at work today, but by giants from the history of advertising and communications," said Philip Thomas, CEO of Lions Festivals.
Cannes Lions is taking place from 16-22 June. Entries are now being accepted into all categories including the new Innovation Lions. Further details on how to enter, as well as how to attend, can be found at www.canneslions.com.