Press Releases - Pereira & O\'Dell - Adforum.com https://www.adforum.com/agency/6647642/press-releases/rss Pereira & O'Dell Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Pereira & O'Dell New York Teams Up With Hip-Hop Legend Nas To Launch Exclusive Timberland Fall 2017 Legends Collection https://www.adforum.com/agency/6647642/press-releases/65026/pereira-odell-new-york-teams-up-with-hip-hop-legend-nas-to-launch-exclusive-timberland-fall-2017-legends-collection https://www.adforum.com/agency/6647642/press-releases/65026/pereira-odell-new-york-teams-up-with-hip-hop-legend-nas-to-launch-exclusive-timberland-fall-2017-legends-collection

NEW YORK, NY, September 26, 2017 - The legend of the iconic yellow boot continues with the Timberland Legends Club, and 4 inspiring stories from Nas in Queensbridge, NY. The Legends Collection campaign was created and art directed by creative agency, Pereira & O'Dell with animation executed by Gentlemen Scholar.

The campaign which runs nationally through December 2017 consists of four :60 animated videos to accompany each new story and exclusive shoe drop. It will also include custom painted OOH, custom comic books, in-store signage at Foot Locker and Timberland. Special edition boot boxes, and more.

The first of four shorts, “Trumpet”, takes viewers to the beginning of Nas' journey at age 6, on a Queens street corner wearing classic Timberland® 6-Inch boots, and tapping his feet as he plays the trumpet before a growing crowd.

Nas narrates, "Before there was rap, there was jazz. My father played the trumpet, so for me, that's where my journey started." The story unfolds to mark the moment when Nas discovers that the sounds he can make with his body and his mind are universal. The video ends with a close-up of Timberland's classic 6-inch Premium yellow boot which morphs into the Volume VII FlyRoam™ Sneakerboot.

"Nas perfectly captures the notion that success is born out of hard work and hustle – something that's at the heart of every Timberland boot," said Jim Davey, vice president of global brand marketing for Timberland. "We are thrilled to be a small part of his journey, and to recognize him for the legend he has become."

"Before you become what you will, you start as who you are," Nas said. "Timberland boots have been part of my journey from the beginning, and the Legends Collection partnership with Foot Locker connects our paths and illustrates how, like any story worth telling, it has to evolve to make us who we are today."

Short films in the series include:

- "Trumpet" reflecting on Nas’ background in jazz.
- "Dictionary" - about Nas' love and desire for learning and how he would read the dictionary to expand his lyrical vocabulary.
- "Fire" - about Nas' very first rap battle, which he lost to an older girl in his neighborhood.
- "16 Bars" - Nas' first time in the studio, where he rapped on another artist's track that lead to his wider exposure and which was essential his big break.

Drop dates of the exclusive boots are:

- Volume VII FlyRoam Sport Hiker, dropping 9/30
- Volume VIII 6” Premium Strap Boot, dropping 10/21
- Volume IX 6” Field Boot with Velvet Collar, dropping 11/24
- Volume X 6” Premium Boot, dropping 12/15

For more information on the Fall 2017 Legends Collection, visit https://www.footlocker.com/legendsclub 

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2017-09-26 00:00:00
Mini USA Selects Pereira & O’Dell and 360i As Agency Partners https://www.adforum.com/agency/6647642/press-releases/70074/mini-usa-selects-pereira-odell-and-360i-as-agency-partners https://www.adforum.com/agency/6647642/press-releases/70074/mini-usa-selects-pereira-odell-and-360i-as-agency-partners

New agencies to deliver best-in-class marketing ideas, innovation and addressability supporting the MINI brand in the U.S.

Woodcliff Lake, NJ – September 25, 2017- MINI USA announced today that San Francisco-based Pereira & O‘Dell will be the brand’s new creative agency, and New York City-based 360i will lead MINI digital, social media and CRM. The agency partners will utilize New York City-based teams to support the MINI USA partnership with support from data experts at Merkle. 

“The world has changed dramatically since we last reviewed our agency partners. Our new agencies demonstrated throughout the pitch process that they are incredibly talented, creative, highly collaborative organizations that are built for today’s consumer landscape.” said Patrick McKenna, Department Head, MINI Brand Communications, MINI USA. “They are ideal partners to help strengthen the MINI brand and accelerate growth in our business. We’re thrilled to have them on board.”

The selection of the new agency partners follows the conclusion of a creative agency review conducted by MINI USA Marketing with the support of The Burnett Collective.

The new contract with Pereira & O’Dell, 360i begins on October 1, 2017. MINI USA plans to share a glimpse of the new creative campaign later this year in support of a sales initiative with a more robust campaign launching in 2018. Interpublic’s Universal McCann will continue to serve as MINI USA’s media planning and buying agency through an existing contract.

“Mini is an iconic brand that taught us so much about great advertising. We’re humbled and thrilled to have been chosen, together with the exceptionally intelligent guys at 360i, to bring the brand to its next milestone,” said PJ Pereira, CCO & Co-Founder of Pereira & O’Dell.

MINI USA has a rich heritage in pop culture and motorsports and is proud to be named as one of the Best Global Brands by global brand consultancy Interbrand.About MINI in the USMINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand.

The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.

For more information, contact Robert Duda (MINI), rduda@peppercomm.com or Molly Parsley at molly.parsley@pereiraodell.com 

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2017-09-25 00:00:00
Pereira & O’Dell Receives Two Gold Pencils for NETSCOUT Branded Documentary, ‘Lo and Behold’ https://www.adforum.com/agency/6647642/press-releases/64806/pereira-odell-receives-two-gold-pencils-for-netscout-branded-documentary-lo-and-behold https://www.adforum.com/agency/6647642/press-releases/64806/pereira-odell-receives-two-gold-pencils-for-netscout-branded-documentary-lo-and-behold

NEW YORK, May 11, 2017 – Pereira & O’Dell New York brought home two gold pencils for its Branded Documentary for NETSCOUT at the annual One Show Awards held at the Cipriani Wall Street last night during Creative Week in New York. The film won for Best Branded Content: Documentary and, Best Branded Content: Broadcast/Long Form.

The One Show, one of the most prestigious worldwide competitions celebrating the year's best in all forms of advertising, design and marketing communications, announced the winners in Branded Entertainment, Moving Image Craft, Radio and Social Influencer Marketing. There were 314 finalists from 29 countries, selected from 21,844 total entries.

Pereira & O’Dell explored the history of the internet for client NETSCOUT in this branded documentary, Lo & Behold, in which it asked the poignant question of what the future of technology will look like and challenged our relationship to it. Directed by the Legendary Werner Herzog.

One of the most anticipated, critically acclaimed and covered films at the 2016’s Sundance film festival was Lo and Behold, Reveries of the Connected World. The film explores the unstoppable digital transformation that’s sweeping the world as we know it, examining the power and fragility of our connected world, featuring technology leaders like Elon Musk and Sebastian Thrun, among others.

Variety film critic Justin Chang wrote, "It drifts lucidly from one subject to the next, from celebratory anecdote to cautionary tale, with an intellectual verve that is never less than engrossing." The Guardian gave it four out of five stars and said, "for those looking for a ride through our modern technological world, or indeed a preview of what is to come, this is it." It's also a feature length example of the best branded content can offer.

The film actually began like any other marketing campaign, as a conversation between cybersecurity brand NETSCOUT and its agency Pereira O'Dell New York. But how did a B2B strategy end up becoming one of the most talked about films at the Sundance film festival?

“As storytellers, we set out to interconnect the truths of a pervasive brand such as Netscout with the collective psyche of popular culture,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell. “This film brought a mass audience to a deeper understanding of the health, capacity and security of our digital infrastructure.”

The film which was released in theaters on August 19 ultimately earned a 93% rating on Rotten Tomatoes and has also earned a Yellow Pencil from D&AD, Gold at Shots, Best Long Form at the Brand Film Festival and earned NETSCOUT a spot on Fast Companies ‘Most Innovative’ list. The film is now available on iTunes, Netflix, Hulu and Amazon Video. For more info go to http://loandbehold-film.com 

  

 

 

 

 

 

 

 

 

 

 

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2017-05-11 00:00:00
Pereira & O’Dell New York Wins Sports Emmy Award for FOX Sports ‘Daytona Day’ https://www.adforum.com/agency/6647642/press-releases/64802/pereira-odell-new-york-wins-sports-emmy-award-for-fox-sports-daytona-day https://www.adforum.com/agency/6647642/press-releases/64802/pereira-odell-new-york-wins-sports-emmy-award-for-fox-sports-daytona-day

Fox Sports promotion wins Outstanding Sports Promotional Announcement   

NEW YORK, NY, May 10, 2017
 – Fox Sports ‘Daytona Day’ picked up a Sports Emmy award for Outstanding Sports Promotional Announcement at the 38th Annual Sports Emmy Awards Tuesday night at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City. The Daytona Day anthem, produced by Pereira & O'Dell and directed by Joseph Kahn, originally premiered Sunday during the National Football Conference (NFC) Championship game on FOX.   

‘Daytona Day’ is aimed at the social aspect of celebrating "Daytona Day" with family and friends, kicking off the 2016 NASCAR season. It's the most anticipated moment in racing and one of the great scenes in all of sports.    

View the spot https://youtu.be/KMREc34NDV4   

The spot was a significant first for both Fox Sports and Pereira & O’Dell by creating an official holiday for The Great American Race known as the Daytona 500.  Daytona Day beat out three nominees in the category including: “Games of the XXXI Olympiad” for NBC Tomorrow In Rio, PBR “Built Ford Tough Series” for CBS Sports Network and Stanley Cup Playoffs – “Don't Miss a Moment” on NBCSN.   

The Sports Emmy® Awards recognize outstanding achievement in sports television coverage. For over a quarter century, The National Academy of Television Arts & Sciences has presented the Emmy® as a reward for excellence in Sports broadcasting and as an incentive for its continued pursuit. 


About Pereira & O’Dell 

Pereira & O’Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell is named by Advertising Age as “Standout Agency of the Year”, and by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Fifth Third Bank, Adobe, Timberland, Realtor.com, National Geographic, Ad Council and Memorial Sloan Kettering.

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2017-05-11 00:00:00
Fifth Third Bancorp to Reveal New Brand Platform: This is Banking a Fifth Third Better https://www.adforum.com/agency/6647642/press-releases/64732/fifth-third-bancorp-to-reveal-new-brand-platform-this-is-banking-a-fifth-third-better https://www.adforum.com/agency/6647642/press-releases/64732/fifth-third-bancorp-to-reveal-new-brand-platform-this-is-banking-a-fifth-third-better

CINCINNATI, May 3, 2017 – This is Banking a Fifth Third better. That’s the idea behind the new advertising campaign from Fifth Third Bancorp (NASDAQ: FITB) launching this week.

“Throughout the campaign, we will share solutions and real stories that are meaningful to customers and, when added together, they will show that we are helping to build a better kind of bank,” said Matt Jauchius, chief marketing officer for Fifth Third Bancorp. “We are showcasing compelling messages that link to Fifth Third’s vision to be the One Bank people most value and trust.”

The campaign plays on the improper fraction that is the Bank’s name. As a fraction, 5/3 translates to more than 100 percent – 166.7 percent, to be exact – and going the extra mile to help customers reach their financial goals.

“The platform really resonated with groups both inside and outside the Bank as ownable, unique and relevant,” said Dennis Giglio, senior vice president of brand and advertising at Fifth Third. “Our advertising will feature proof points that demonstrate investments made to make banking 166.7 percent simpler, safer, more convenient and more valuable for our customers.”

The San Francisco-based agency Pereira & O’Dell created the campaign after research that included conversations with Bank executives, employees, customers and other stakeholders.

“We started with a powerful idea that was staring at us directly in the face” said Pereira & O’Dell’s Co-Executive Creative Director, Robert Lambrechts. "Fifth Third is a unique name, but more importantly the bank has a legitimate reputation for working hard to go the extra mile for their clients. Subconsciously, I believe they always held themselves to the 166.7% standard; we simply helped them articulate it in an exciting, memorable way for consumers."

The advertising campaign will launch with a series of high-impact TV commercials and digital ads, radio, social, experiential marketing activations, out-of-home and more across the Bank’s 10-state footprint beginning Wednesday, 5/3.

The media campaign was led by media agency, Empower MediaMarketing, “We embodied the new brand platform in all of our media efforts to inspire experiences that make people’s lives a Fifth Third better,” said Empower MediaMarketing CEO Jim Price.

The new television spots can be found by visiting these links:

- “Banking a Fifth Third Better” (:30) - https://youtu.be/FGzy6DVaTEc
- “Everything a Fifth Third Better” (:60) https://youtu.be/BE6EaVcf0gc

About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of March 31, 2017, the Company had $140 billion in assets and operated 1,155 full-service Banking Centers and 2,471 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. As of March 31, 2017, Fifth Third also had a 17.8 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2017, had $323 billion in assets under care, of which it managed $33 billion for individuals, corporations and not-for-profit organizations through its Trust, Brokerage and Insurance businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell is named by Advertising Age as “Standout Agency of the Year”, and by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Fifth Third Bank, Adobe, Timberland, Realtor.com, National Geographic, Ad Council, Memorial Sloan Kettering and Annie’s Homegrown.

About Empower MediaMarketing
Empower MediaMarketing is an independent agency that specializes in media, digital marketing communications and word of mouth marketing. Headquartered in Cincinnati with satellite offices in Chicago and New York City, Empower leads its clients in delivering relevant messages to the right audiences. Find Empower on Twitter, LinkedIn, Facebook and online.

Media Contacts
Sean Parker – Fifth Third
(513) 534-679

Molly Parsley, Pereira & O’Dell
415-342-6941, molly.parsley@pereiraodell.com

Meghann Craig – Empower MediaMarketing
513.719.6397 

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2017-05-03 00:00:00
“Writing Our Rights” Children’s Workbook Introduces Young Girls to Female Political Trailblazers Through Writing Exercises https://www.adforum.com/agency/6647642/press-releases/64609/writing-our-rights-childrens-workbook-introduces-young-girls-to-female-political-trailblazers-through-writing-exercises https://www.adforum.com/agency/6647642/press-releases/64609/writing-our-rights-childrens-workbook-introduces-young-girls-to-female-political-trailblazers-through-writing-exercises  

SAN FRANCISCO, CA (April 24, 2017) – IGNITE releases “Writing Our Rights” (www.writingourrights.com), a handwriting workbook for young girls that introduces them to female political pioneers while they practice their handwriting skills.

The workbook uses the words of 10 iconic women: Susan B. Anthony, Condoleezza Rice, Sandra Day O'Connor, Nikki Haley, Ileana Ros-Lehtinen, Shirley Chisholm, Catherine Cortez Masto, Nancy Pelosi, Tammy Duckworth and Hillary Clinton to teach girls more than just how to write. It helps girls realize their potential and inspires them to become the next generation of political leaders.

[WATCH VIDEO] "Writing Our Rights" - https://www.youtube.com/watch?v=lGbgiUb3SNY 

“We believe that introduction to leadership at a young age is as a fundamental as learning to write,” said Anne Moses, Founder & President of IGNITE National. “We hope that these words from 10 of the most iconic female politicians in American history will teach girls that they are powerful and capable of becoming political leaders someday too.”

Each writing practice contains quotes and excerpts from dozens of powerful speeches. If a leader resonates, perforated pages allow it to be torn out and used as a poster. When a girl reaches the end of the book, she’ll find a place to write her own inspirational words. IGNITE believes that when girls are writing their rights, they’re writing their future.

Donors who make a gift of $50 or more to this campaign will receive a copy of the limited edition 11" X 14" professionally bound “Writing Our Rights” workbook, as a special thank you for supporting IGNITE’s efforts to empower the next generation of women to step into political power. However, the book is available for all to download for free at www.writingourrights.com.

The workbook was concepted and designed by IGNITE’s creative partner Pereira & O'Dell.

"Writing is an act of ownership. When these very young women copy these inspiring words with their own hands, they are making it theirs," said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell.

To learn more and receive and/or download a copy, go to: http://www.writingourrights.com

#WritingOurRights

 

 

Press Contacts:
Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com;
Kristin Hayden, Chief Partnership Officer, IGNITE National, kristin@ignitenational.org

About IGNITE

IGNITE is building a national movement to dramatically increase the pool of women who are prepared and eager to become the next generation of political leaders. As a nonpartisan 501c3, IGNITE builds political ambition in high school and college-aged young women in their own communities. We provide civic education, exposure to women in political leadership, hands on training and work opportunities, and a peer network of women who support and nurture each other’s aspirations for civic and political leadership. www.ignitenational.org

About PEREIRA & O’DELL

Pereira & O’Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell is named by Advertising Age as Standout Agency of the Year, and by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Adobe, Timberland, Realtor.com, National Geographic, Ad Council, Memorial Sloan Kettering and Annie’s Homegrown.

# # #

CLIENT: IGNITE
Anne Moses, Founder & President, IGNITE National
Kristin Hayden, Chief Partnership Officer, IGNITE National

AGENCY: PEREIRA & O’DELL
CCO: PJ Pereira
Executive Creative Director: Rob Lambrechts
Executive Creative Director: Jason Apaliski
Creative Director: Estefanio Holtz
Copywriter: Andre Bittar
Illustrator: Rafaela Teixeira
Illustrator: Bruno Menon
Copywriter: Tracy Silagi
Designer: Carolina Penner
Senior Social Creative: Oscar Nilsson
Group Account Director: Ashley Brown
Account Supervisor: Jessica Zou
Executive Interactive Producer: Erin Davis
Senior Content Producer: Angela Zappella
Senior Print Producer: Owen Bly
Director of Business Affairs: Russ Nadler
Associate Director of Creative Services: Jennifer Carrillo
Director of Communications: Molly Parsley

PRODUCTION COMPANY: Ntropic
Director – Tali Oliver
DP – Cliff Traiman
DP - Ed Ng
Line Producer - Mark Dwyer
Production Designer – Doug Freeman
Talent – Yazmin Gonzalez

EDITORIAL COMPANY: Ntropic
ECD / Founder - Nathan Robinson
Creative Director – Tali Oliver
Designer & 2D Animator – KK Lin
CG Artist – Aaron Townsend
VFX Artist – Ethan Chang
Color Artist – Kristy Navarro
Editor – Sharif Nakleh
Editor – Jack Bibbo
Editor – Regina Rivard
Assistants - Yvonne Pon, Gillen Burch
Sr. Producer - Emily Avoujageli
Executive Producer - Michael Bennett

MUSIC – West One Music Group USA (ASCAP)
Composers – Jonathan Buchanan, Christopher Deighton
Contact/Music Supervisor – Ian Ross

AUDIO: One Union
Voice Over Talent – Sophie Blackburn
Senior Engineer – Matthew Zipkin
Producer - Lauren Mask

XYZ: Prepress, Color, Retouching

PRINTER: Calitho 

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2017-04-25 00:00:00
Rover.com Introduces “The Dog People” in First Integrated National Brand Campaign https://www.adforum.com/agency/6647642/press-releases/64607/rover-com-introduces-the-dog-people-in-first-integrated-national-brand-campaign https://www.adforum.com/agency/6647642/press-releases/64607/rover-com-introduces-the-dog-people-in-first-integrated-national-brand-campaign

Rover partners with creative agency Pereira & O’Dell to launch marquee national campaign featuring digital, radio, out-of-home and television advertising

SEATTLE & SAN FRANCISCO, April 24, 2017 -- Rover.com®, the nation’s largest network of 5-star pet sitters and dog walkers, today announced it has partnered with award-winning creative agency Pereira & O’Dell to create and launch a new advertising campaign, declaring the brand as The Dog People™. This is the first integrated national advertising campaign for the rapidly growing company. The campaign, which rolls out nationwide today, portrays a collection of moments illustrating why Rover and its community of pet sitters and dog walkers are The Dog People that pet parents prefer for dog care.

“Our goal with this campaign is to show pet parents that Rover can help them find true dog people who will care for their dog the same way they would,” said Halle Hutchison, vice president of marketing for Rover. “Pereira & O’Dell shares our passion for dogs and the campaign they created is a natural fit for the Rover brand. We’re a community of dog people in every sense, from our sitters, to the pet parents we serve, to the Rover employees, and this campaign is reflective of that.”

The objective of the campaign is to increase brand awareness and consideration among pet parents. Research indicates that most dog owners don’t like the idea of sending their dog to a kennel or having to call in favors from friends and family to dog sit. A survey of pet parents conducted by Rover found that 43 percent said they had opted not to travel for the holidays because they didn’t want to leave their dog at a kennel. Rover provides a welcome alternative. With Rover, pet parents can find and book trusted, highly-rated dog people in their own neighborhoods, who are backed by the security of a nationwide company.

“With ‘The Dog People’ there’s a huge opportunity for Rover to own the fast-growing category of specialized dog care,” said Pereira & O’Dell Executive Creative Director Jason Apaliski. “By showcasing their one-of-a-kind expertise along with their unique dog-loving personality, we’ve created a brand platform to build on for years to come.”

Since dogs are the core of everything Rover stands for, the ads feature five dogs as the lead characters. The stars of the campaign include Brigitte, a French Bulldog who loves to sing and dance, and was previously cast as Stella on “Modern Family.” Another dog in the commercial, Vegas, is a Jack Russell Terrier mix who was rescued off the streets of Las Vegas. He’s an acting vet who’s ridden in helicopters, limos and in the arms of A-list celebrities for past roles. A third, Cecil, believes bloodhounds are lap dogs too, and his best tricks are hiding under the bed and drooling all over everything. And finally, Jacie and Jovie are chocolate Labradoodles who were adopted together so they could play the same role when they go to work. Jacie’s favorite trick is putting her toys away, and Jovie’s favorite hobby is chasing her tail.

Rover has established itself as the largest network of dog sitters in the U.S. with more than 100,000 sitters and more joining daily. And over the past year it has become the largest dog walking service in the country with more than 75,000 active dog walkers covering thousands of cities.

Rover recently acquired DogVacay, which will allow the company to pick up engineering velocity, bring new products to market faster and invest even more aggressively in building the best tools for sitters and walkers. This growth and momentum of the business has enabled the company to make a significant investment in marketing this year, including a planned media spend of $4.5 million. This represents the biggest media investment that Rover has made to date, and the largest effort in the emerging category of online-sourced, peer-to-peer dog care.

For more on the campaign, visit Rover’s YouTube channel and blog “Daily Treat.”

About Rover

Rover.com® is The Dog People™, the nation’s largest network of 5-star pet sitters and dog walkers. Through Rover, pet parents can discover, book, and manage personalized care for their dogs, including pet sitting, dog walking, in-home dog boarding, and doggy day care. Founded on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love. By connecting pet parents with dog people in their neighborhood, Rover ensures dogs nationwide are happy and well-cared for even when their owner is away, and empowers pet parents to live fulfilling lives. Services are booked through Rover every minute of every day and over 95% of reviewed bookings have received a perfect 5-star rating. The platform offers premium insurance for all services booked through Rover, secure online payments, world-class customer support, vet consultations, a 24/7 team of trust and safety agents, reports that include walk maps and activity tracking, mobile apps, photo and video sharing, and general background checks for sitters.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell has been named by Advertising Age as Agency of the Year, and by Fast Company as one of the “10 Most Innovative Companies in Advertising.” Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Fifth Third Bank, Timberland, Realtor.com, Adobe and Memorial Sloan Kettering. 

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2017-04-25 00:00:00
Nancy Daum named a Finalist in Bay Area CFO of the Year Awards https://www.adforum.com/agency/6647642/press-releases/64281/nancy-daum-named-a-finalist-in-bay-area-cfo-of-the-year-awards https://www.adforum.com/agency/6647642/press-releases/64281/nancy-daum-named-a-finalist-in-bay-area-cfo-of-the-year-awards Finalists include CFOs from HP Inc., Pereira & O'Dell and the Clorox Company
Proceeds from the event benefit Larkin Street Youth Services.

San Francisco [March 30, 2017] – The independent selection panel of the 12th Annual Bay Area CFO of the Year Awards is proud to announce their 2017 Bay Area CFO of the Year finalists across six categories. The Bay Area CFO of the Year Awards will be held at 6 p.m. on Wed., May 24 at the Hyatt Regency San Francisco (5 Embarcadero Center). Tickets are $350 and include a cocktail reception, dinner, awards ceremony and post-event networking, and are available at cfoawards.org. Here is the full list of finalists as well as this year’s Hall of Fame winner:

2017 Winner, Hall of Fame – Lifetime Achievement Award
• Robin L. Washington, Executive Vice President, Chief Financial Officer, Gilead Sciences, Inc.

Public Company – Large
• Robert Eulau, Sanmina Corporation
• Brian Magstadt, Simpson Strong-Tie
• Stephen M. Robb, The Clorox Company

Public Company – Small to Medium
• G. Bradley Cole, Genomic Health
• Matthew C. Garrett, iRhythm Technologies, Inc.
• Edward J. Murphy, Presidio Bank

Emerging Company
• Christopher (“Criss”) Harms, ForeScout Technologies, Inc.
• Matt Langdon, MuleSoft
• Stuart West, Automattic

Non-Profit Organization
• Eric Larra, Episcopal Community Services of San Francisco
• Holden Lee, Jewish Community Federation and Endowment Fund
• Carl Nichols, Girl Scouts of Northern California

Non-Public Company
Nancy Daum, Pereira & O’Dell
• George R. Lotti, Jr., Heat and Control, Inc.
• Jeff Wofford, Able Services

Transformation Agent
• Bob Halliday, Applied Materials
• Cathie Lesjak, HP Inc.
• Thomas Seifert, Symantec

This year’s selection panel is comprised of business and academic leaders including Alison Davis (Managing Partner, Fifth Era, Board Member: Royal Bank of Scotland, Diamond Foods, Fiserv, Unisys, and Ooma), Mary Huss (Publisher, San Francisco Business Times), Sharon McCollam (Winner, 2012 Hall of Fame Lifetime Achievement Award, Former Chief Administrative Officer and Chief Financial Officer, Best Buy), Byron Pollitt (Winner, 2013 Hall of Fame Lifetime Achievement Award, Retired Executive Vice President and Chief Financial Officer, Visa), and Richard Rosenberg (Retired Chief Executive Officer, Bank of America).

Now in its 12th year, the awards dinner on May 24 is attended by more than 500 Bay Area business executives and community leaders. All proceeds benefit Larkin Street Youth Services, the leading provider of housing, health services, job placement and more to young people experiencing homelessness in San Francisco.

The Bay Area CFO of the Year Awards is presented by Larkin Street Youth Services, in partnership with the San Francisco Business Times, and title sponsors Deloitte and Marsh & McLennan Agency.

Business attire is recommended. To sponsor the Bay Area CFO of the Year Awards or for more information, visit cfoawards.org or call at (415) 673-0911 ext 306.

Bay Area CFO of the Year Awards: 6 p.m., Wed., May 24, Hyatt Regency San Francisco, 5 Embarcadero Center, 673-0911 ext 306 or cfoawards.org, $350.

 

About The Bay Area CFO of the Year Awards

Now in its 12th year, The Bay Area CFO of the Year Awards event is a partnership between the San Francisco Business Times and Larkin Street Youth Services recognizing outstanding CFOs in the Bay Area. The event has raised over $4.8 million to benefit Larkin Street Youth Services and the homeless youth they serve. Learn more at cfoawards.org

About Larkin Street Youth Services
Larkin Street Youth Services is an internationally recognized leader in providing effective housing, education, employment and health services to at-risk, homeless and runaway youth. Larkin Street reaches ages 12 to 24 across San Francisco and has served over 75,000 homeless and at-risk youth since 1984.

Three out of four youth who complete the full range of Larkin Street programs successfully exit homelessness permanently. Larkin Street is at the forefront, working at the local, state and federal levels to create the circumstances necessary to make instances of youth homelessness rare, brief and non-recurring.

For every dollar invested in homeless youth, society sees $8 in social benefits or saved costs.
Learn more at larkinstreetyouth.org 

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2017-03-30 00:00:00
Fifth Third Bank Names Pereira & O’Dell as Creative Agency of Record https://www.adforum.com/agency/6647642/press-releases/62747/fifth-third-bank-names-pereira-odell-as-creative-agency-of-record https://www.adforum.com/agency/6647642/press-releases/62747/fifth-third-bank-names-pereira-odell-as-creative-agency-of-record


Agency to Deliver on Bank’s Product Innovation in Summer 2017 Campaign Launch

SAN FRANCISCO, CA (February 8, 2017) – Fifth Third Bank (https://www.53.com/) has appointed award-winning creative agency, Pereira & O’Dell, as the financial services company’s Creative Agency of Record. Pereira & O’Dell will launch a fully-integrated national campaign in May 2017 including television, radio, out-of-home, digital display and social media.

“Fifth Third sought a highly collaborative creative partner that could re-energize our brand by helping to deliver on our brand vision to be the one bank people most value and trust,” said Dennis Giglio, SVP, Brand and Advertising at Fifth Third Bank. “We are excited to work with Pereira & O’Dell and to apply their fresh and modern approach to Fifth Third’s brand.”

The 158-year old company is known for its innovation having invented the first shared ATM network back in 1977 and has since been developing its own innovative solutions with FinTech firms to bring emerging technologies into its infrastructure. Most recently Fifth Third announced they have joined the ZelleSM Network to offer customers a safe and fast way to make person to person to person payments.

“We are thrilled to partner with such an admired company and deliver a campaign that inspires, motivates trial and establishes a more disruptive presence in the marketplace,” said Henry Arlander, Managing Director at Pereira & O’Dell in San Francisco.

Fifth Third services businesses and communities through 10 states with nearly 1,200 full-service locations. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management.

Additionally, Fifth Third named Cincinnati-based Empower MediaMarketing as the company’s Media Agency of Record. The agencies will work in tandem to deliver relevant customer experiences and that will shine through the 2017 re-branding.

ABOUT FIFTH THIRD BANK

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of Dec. 31, 2016, the Company had $142 billion in assets and operates 1,191 full-service Banking Centers, including 94 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,495 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. As of Dec. 31, 2016, Fifth Third also had a 17.9 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of Dec. 31, 2016, had $315 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.

ABOUT PEREIRA & O’DELL

Pereira & O’Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell is named by Advertising Age as Standout Agency of the Year, and by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Timberland, Realtor.com, Memorial Sloan Kettering, Qdoba, Sage Software and Netscout.

Press Contact: Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com; Sean Parker, Fifth Third Bank, Sean.Parker2@53.com 

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2017-02-07 00:00:00
Sage launches new digital Christmas ad campaign to celebrate small businesses in the holiday season https://www.adforum.com/agency/6647642/press-releases/62322/sage-launches-new-digital-christmas-ad-campaign-to-celebrate-small-businesses-in-the-holiday-season https://www.adforum.com/agency/6647642/press-releases/62322/sage-launches-new-digital-christmas-ad-campaign-to-celebrate-small-businesses-in-the-holiday-season

Nationwide prize draw for hero business who work through the holidays

DECEMBER 7, 2016 – Sage, the market leader for integrated accounting, payroll and payment systems, has today launched its first ever digital Christmas advertising campaign. The advert shines a spotlight on how hard small businesses have to work over the holiday season, and launches together with a nationwide prize draw to reward businesses that have made a big impact on their community. The ad will run from December 7th – January 7th on social channels including YouTube, Twitter and Facebook and runs with the hashtag #ThereForUs.

WATCH VIDEO

The advert tells the story of a mother who is unable to join her family to celebrate Christmas every year because she works so hard to run her business – year after year, there’s an empty chair at the table. But this year on Christmas Eve, she follows a trail of Christmaslights to her storeroom to find that her family have taken Christmas to her – laying out a full Christmas dinner in the store so they can celebrate the holidays together.

Produced in partnership with US agency Pereira & O’Dell, the advertising campaign is part of Sage’s new brand strategy to highlight the company’s dedication to business builders who make significant contributions to the economy, often with great personal sacrifice.

“The holidays naturally evoke emotion and at Sage, we wanted to create a special, heartfelt ad that shows our appreciation of the entrepreneurs who make our holidays better,” explains Sage’s EVP Brand, Van Diamandakis. “This festive season is a time of celebration — especially for the people, values, and traditions that matter to us. But so often, hard-working small business owners have to sacrifice time with family and friends to stay open. We want to take the opportunity to shine a light on the business builders who work tirelessly to make other people’s holidays so special that they miss out on their own.”

For US & UK, Sage is asking the public to nominate a small business of their choice who will be gifted £5,000/$5,000 by Sage, a small token to ensure they enjoy their Christmas and to say thank you for all they do for us, not just throughout the year but especially at Christmas time.View the advert and vote for outstanding businesses in your community here for US and here for UK.  

About Sage
Sage is the market and technology leader for integrated accounting, payroll and payment systems, supporting the ambition of entrepreneurs and business builders. Today, business builders measure success in strong relationships, partnerships, and communities. It‘s why Sage helps drive today’s business builders with the most intelligent and flexible cloud-enabled software, support and advice to manage everything from money to people. Daily, more than 13,000 Sage colleagues in 23 countries work with a thriving global community of over 3 million entrepreneurs, business owners, tradespeople, accountants, partners and developers to champion the success of business builders everywhere. And as a FTSE 100 business, we are passionate about doing business the right way, supporting our local communities through the Sage Foundation. Sage – the market and technology leader for integrated accounting, payroll and payment systems, powered by the cloud and supporting the ambition of the world’s entrepreneurs and business builders. Because when business builders do well, we all do.

For more information, visit www.sage.com 

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2016-12-07 00:00:00
eBay’s New Holiday Campaign Captures the Emotion and Excitement of Giving the Perfect Gift https://www.adforum.com/agency/6647642/press-releases/62293/ebays-new-holiday-campaign-captures-the-emotion-and-excitement-of-giving-the-perfect-gift https://www.adforum.com/agency/6647642/press-releases/62293/ebays-new-holiday-campaign-captures-the-emotion-and-excitement-of-giving-the-perfect-gift National television ads feature the incredible gifts that can only be found on eBay, and inspire shoppers to give thoughtfully this holiday season

November 2016, SAN JOSE, Calif. -- eBay (www.ebay.com) today unveils a new holiday campaign, “The Gift They’re Waiting For Is Waiting on eBay,” and debuts television spots November 2016 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.

“Our new campaign illustrates why eBay is a top destination for holiday shopping – delivering incredible inventory and inspiration, along with a seamless shopping experience,” said Suzy Deering, Chief Marketing Officer for eBay North America. “As a global marketplace, eBay is the only place to find this year’s most in-demand items, from small and mid-size sellers to top brands like Mattel®, to one-of-a-kind personal or bespoke items. We empower shoppers to be the ultimate gift-givers with our unparalleled selection.”

Watch Video - "Happiness Is"
Watch Video - "Aviator"

eBay collaborated with the San Francisco-based advertising agency Pereira & O’Dell to develop the new television creative. The marquee spot, titled “The Giver,” takes viewers on the emotional and gratifying journey of finding and giving perfect holiday presents. The marketing campaign also uses digital video, display ads and social media to inspire shoppers looking for unique gift ideas this season.

“While the convenience of holiday shopping has increased, the thoughtfulness of gifting has simultaneously decreased,” said PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O’Dell. “The holidays are about spending quality time with family and friends, and the gifts we exchange should reflect these special relationships. eBay is uniquely positioned to help people find perfect gifts for the ones they love, and the new campaign brings this idea to life.”

The Gift They’re Waiting For

Each year, it becomes increasingly difficult for shoppers to find gifts they truly can’t wait to give. Last year, two-thirds of Americans gave up on their holiday shopping due to a lack of time or inspiration. Even more challenging is that consumers are failing to find great gifts at great prices; 74 percent of Americans surveyed struggled to find deals for the gifts on their shopping lists.

“In the lead up to this holiday, no single standout gift has emerged, which represents a significant departure from past seasons,” said Hal Lawton, Senior Vice President of eBay North America. “Since shoppers aren’t clamoring for a specific must have item there’s actually more pressure to find perfect gifts. With more than 1 billion listings, only eBay promises unique items and exclusive deals, combined with a cutting edge shopping experience, fast and free delivery, and great service.”

Throughout the holidays, eBay will feature some of the most competitive deals on must haves from top brands across electronics, fashion, home and toys:

* eBay’s Holiday Hub (http://www.ebay.com/holiday) combines gift inspiration with amazing deals and inventory from brands like Mattel® and Sony PlayStation®. Browse and buy the season’s most coveted items – pieces from KENZO x H&M and FENTY x Puma, along with Adidas YEEZY Boosts, an iRobot Roomba, and the Nutri Ninja® – and visit eBay’s Daily Deals page (deals.ebay.com), where 100% of items ship for free.

* On the Wednesday before Thanksgiving, eBay will host a collection of deals exclusively created for mobile shoppers using the eBay app, making it even easier to shop on-the-go. eBay will also introduce a new feature on the Holiday homepage – a countdown clock – to enable shoppers to track when new deals will be released.

All season long, eBay will reveal new gift inspiration and innovative ways to shop, as well as one-of-a-kind experiences through eBay for Charity benefiting a variety of causes. Visit ebay.com/holiday for more information.

eBay By the Numbers

- eBay, Inc. has 165 million active buyers worldwide
- 81% of all merchandise sold on eBay is new, and our wide selection keeps growing
- ~87% of items sold on eBay are Buy It Now – no bidding necessary
- Approximately 1 billion listings at any given time
- 100% free shipping on all items in Daily Deals

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

About Pereira & O'Dell

Pereira & O'Dell is an international, award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. They constantly re-evaluate practices, strategies and partnership structures to stay nimble in an ever-changing industry. The agency has offices in San Francisco and New York, representing clients such as eBay, Coca-Cola, Realtor.com and Fox Sports, among others. Pereira & O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television" for the social film "The Beauty Inside" for Intel. The agency was most recently named by both AdAge and Creativity in 2016 as a Standout Agency. For more information, please go to: www.pereiraodell.com. 

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2016-12-02 00:00:00
Pereira & O'Dell teams with Ignite National and Amy Poehler's Smart Girls to launch video campaign with a message for young girls: You belong in elected office. https://www.adforum.com/agency/6647642/press-releases/61695/pereira-odell-teams-with-ignite-national-and-amy-poehlers-smart-girls-to-launch-video-campaign-with-a-message-for-young-girls-you-belong-in-elected-office https://www.adforum.com/agency/6647642/press-releases/61695/pereira-odell-teams-with-ignite-national-and-amy-poehlers-smart-girls-to-launch-video-campaign-with-a-message-for-young-girls-you-belong-in-elected-office

Amy Poehler's 'Smart Girls' Group Backs Campaign

SAN FRANCISCO, SEPTEMBER 22, 2016 -- Pereira & O’Dell have teamed with IGNITE National and Amy Poehler’s Smart Girls with the support of Koya Leadership Partners to release this powerful, short video, a new PSA aimed at parents and teachers to encourage a girl to one day run for office. As the country makes history with the nomination of the first female President the organization is building a national movement of young women who are ready and eager to become the next generation of political leaders.

WATCH VIDEO

“We have a serious equity problem in this country: Women make up over half the population but hold just 22% of elected offices. We will not reach parity for another 100 years at the rate in which the US currently elects women. That’s too long! We hope this video will insight urgency and spark a national conversation about how we can inspire and activate the next generation of young women to stand up and own their fair share of political power.” Anne Moses, Founder and President of IGNITE. The title of the video is “We All Belong Here.” and is part of a larger campaign called #DeclareYourAmbition.

IGNITE will ask 140,000 people to go to their website www.ignitenational.org and take this pledge: I intend to run for office or encourage another young woman to run (140,000 is the number of women we need in elected office at all levels to reach political parity). Amy Poehler’s Smart Girls, an organization co-founded by Amy Poehler and Meredith Walker, is dedicated to fostering a positive, inclusive internet community for smart girls and guys alike.

“Upon learning about IGNITE’s mission, we knew that the values of our organizations aligned,” said Maggie Chieffo, General Manager of Smart Girls. “We collaborated on the production of this PSA because we believe the empowering message is an important one for young girls to hear”.

“This generation of young women are growing up with the prospect that the top spot at the White House is even a possibility”, said Robert Lambrechts, Co-Executive Creative Director at Pereira & O’Dell in San Francisco. “In this first PSA we want to convey the importance of inspiring young women to want to get into, and stay the course, in pursuing politics. Encouragement and reinforcement are tantamount if we hope to reach a level playing field.”

“I finally felt like I belonged somewhere. I wasn't looked at weird for wanting to become a lawyer or politician. I wasn't told I wouldn't be able to accomplish my goals because I was a girl. I wasn't looked down on because I was Hispanic, everyone welcomed me, everyone respected me and viewed me as one of their own, and I realized I was one of their own. I am excited to begin the school year with IGNITE and I look forward to all the great things we will accomplish throughout the year." said, Stephanie Roman – Founding member of IGNITE at Dallas’ Skyline High School.

# # #

About IGNITE

IGNITE is building a national movement to dramatically increase the pool of women who are prepared and eager to become the next generation of political leaders. To date we’ve trained over 5,000 young women. As a nonpartisan 501c3, IGNITE builds political ambition in high school and college-aged young women in their own communities. We provide civic education, exposure to women in political leadership, hands on training and work opportunities, and a peer network of women who support and nurture each other’s aspirations for civic and political leadership. www.ignitenational.org

Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Co-Executive Creative Director: Robert Lambrechts
Co-Executive Creative Director: Jason Apaliski
Executive Creative Director: Jonathan Woytek
Associate Creative Director/Copywriter: Katie Brinkworth
Associate Creative Director/Art Director: Brett Beaty
VP Production: Jeff Ferro
Integrated Producer: Elisa Moore Staff Editor: Marco Svizzero Account Director: Mona Gonzalez Senior Project Manager: Lindsey Anderson Director of Business Affairs: Russ Nadler Creatives: Jonathan Woytek, Elaine Cox, Amy Travis, Leila Moussaoui, Sara Uhelski

Production Co: Legendary
Director: Meena Singh

VFX: Ntropic
Sound: Beacon Street Studios

For more information, contact Molly Parsley, molly.parsley@pereiraodell.com 

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2016-09-22 00:00:00
Pereira & O’Dell Veterans Lambrechts and Apaliski Rise to Co-ECDs in San Francisco https://www.adforum.com/agency/6647642/press-releases/60469/pereira-odell-veterans-lambrechts-and-apaliski-rise-to-co-ecds-in-san-francisco https://www.adforum.com/agency/6647642/press-releases/60469/pereira-odell-veterans-lambrechts-and-apaliski-rise-to-co-ecds-in-san-francisco

Rob Lambrechts and Jason Apaliski Team Up as Co-Executive Creative Directors, Ryan Toland Named Client Services Director, and Henry Arlander Becomes Pereira & O’Dell’s First San Francisco Managing Director as the agency establishes new leadership. 

SAN FRANCISCO, CA, August 16, 2016 – Pereira & O’Dell announced today new changes in the leadership of its San Francisco office which includes promoting Rob Lambrechts and Jason Apaliski to Co-ECDs, naming Ryan Toland as the sole Director of Clients Services and Henry Arlander as the office’s first Managing Director in San Francisco.

The changes reflect a growing roster of clients for the West coast headquarters including Sage Software, Fanta, as well as the Czech antivirus-software maker Avast. Current San Francisco clients include Coca-Cola, Intel, The Cheesecake Factory, Qdoba, Kellogg’s and Bimbo Brands. 

As the agency’s first employees, Lambrechts and Apaliski have contributed to the creative direction for Pereira & O’Dell since the agency’s founding in 2008. Prior to Pereira & O’Dell, Founder PJ Pereira personally hand-picked the duo from Creative Circus for their first job in the ad industry when he was Co-ECD at AKQA. Collectively Lambrechts and Apaliski’s portfolios at Pereira & O’Dell includes iconic projects such as LEGO “Go Miniman Go!”, Intel’s three-time Grand Prix and Emmy-Winning “The Beauty Inside” and most recently, Coca-Cola’s “True Friendship”. 

“They dared to join me on this journey that I started in 2008 and are the spirit of our shop. This is honestly one of the proudest and happiest moments of my career,” said PJ Pereira, CCO & Co-Founder of Pereira & O’Dell.

Pereira & O’Dell has also promoted Ryan Toland to Director of Client Services and Henry Arlander to San Francisco’s first Managing Director. They previously served as Co-Directors of Clients Services and will now divert their energies moving the agency forward and upward.

“I’m excited to announce this new leadership and the agency’s first Managing Director on the west coast,” said Andrew O’Dell. “Henry brings a level of depth and dedication to this company that is rarely seen and especially pleased that the spot could be filled from within the agency.”

Built on the mantra, ‘If advertising was invented today how would we do it?’, Pereira & O’Dell constantly re-evaluates practices, strategies and partnership structures to stay nimble in an ever changing industry. Pereira & O’Dell was mostly recently named by both AdAge and Creativity in 2016 as a Standout Agency. 


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2016-08-15 00:00:00
Pereira & O'Dell wins Best Branded Content for Realtor.com; Best Direction for Skype at One Screen Festival https://www.adforum.com/agency/6647642/press-releases/54674/pereira-odell-wins-best-branded-content-for-realtor-com-best-direction-for-skype-at-one-screen-festival https://www.adforum.com/agency/6647642/press-releases/54674/pereira-odell-wins-best-branded-content-for-realtor-com-best-direction-for-skype-at-one-screen-festival

NEW YORK, February 10, 2016 -- Pereira & O'Dell brings home two awards from last night's One Screen Film Festival held at Sunshine Cinema, a Landmark Theater in New York City. Realtor.com's "Home Buying in Plain English with Elizabeth Banks" wins for Best Branded Content while Skype's "Finding Donut" wins for Best Direction.

One Screen is a short film festival dedicated to uniting the film and advertising worlds on one screen. One Screen is a division of The One Club, which is also responsible for The One Show, a prestigious awards show recognizing

"One Screen is not just about acknowledging the best in short film but also about identifying new trends and new talent," said Jonathan Jirjis, One Screen Producer and Director/Producer of Video at The One Club. the best creative work in advertising, interactive, design and branded entertainment.

About Realtor.com's "The Home-Buying Process in Plain English with Elizabeth Banks"

Realtor.com approached the daunting task of first-time home buying with wit and candor with the help of Elizabeth Banks in the online web series "The Home-Buying Process in Plain English with Elizabeth Banks" (http://www.realtor.com/welcome/learnwithliz/). The five-part web series quite literally explains the home-buying process... in plain English... with Elizabeth Banks, humorously and realistically, describing mortgage lending, inspections and closing the sale in a way that is somehow worth viewing again and again.

Acting as supporting content to the national TV campaign, "Real estate in real time", the short films outperformed industry benchmarks by over 120%. The webisodes alone have been viewed over 3MM since its July 2015 launch and quite easily stand the test of time with the actor's white hot career and the ads appeal to the vast millennial generation as it enters the home-buying market for the first time. [Fun Fact: ads were directed by Wonder Years Fred Savage who is enjoying a resurgence in Fox comedy 'Grinder'].

About Skype's "Finding Donut"

For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented.

Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets. hen a pet is found that’s where Skype proves most effective in Valeriy’s work. He makes a video call over Skype mobile to instantly ID the pet, and in some cases, he needs the owner to call out to the pet to lure them out of hiding places.

Watch "Finding Donut" at https://youtu.be/SLslr3hHchs 

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2016-02-12 00:00:00
Netscout and Pereira & O’Dell Premiere Documentary Film by Werner Herzog at Sundance Film Festival https://www.adforum.com/agency/6647642/press-releases/54196/netscout-and-pereira-odell-premiere-documentary-film-by-werner-herzog-at-sundance-film-festival https://www.adforum.com/agency/6647642/press-releases/54196/netscout-and-pereira-odell-premiere-documentary-film-by-werner-herzog-at-sundance-film-festival PARK CITY, UT– January 22, 2016 – This weekend, “Lo and Behold, Reveries of the Connected World” directed by the legendary Werner Herzog, premieres at the storied film festival on January 23rd. “Lo and Behold, Reveries of the Connected World” explores the unstoppable digital transformation that’s sweeping the world as we know it, through the unique lens of Werner Herzog. The film examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others.

TEASER TRAILER
CINEMA TRAILER

The film is presented by systems security leader, NETSCOUT, who named Pereira & O’Dell New York to Agency of Record in early 2015. The agency has been working on a variety of initiatives including developing Netscout's brand platform, Guardians of the Connected World, of which the documentary is a key launching pad for.

“What started out as interviewing a handful of subjects about the state of connectivity, quickly turned into a cornucopia of footage that was destined to become something much bigger,” said Herzog. “The project took a life of its own, and size, and substance, and everything pointed to the direction of a feature length documentary.” Herzog said he knew they “were on the right track to making a powerful and extraordinary film.” He added, “this partnership with NETSCOUT has the potential to heighten our understanding of the connected world and its impact on our future.”

“As storytellers, we set out to interconnect the truths of a pervasive brand such as Netscout with the collective psyche of popular culture,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell. “This film will bring a mass audience to a deeper understanding of the health, capacity and security of our digital infrastructure.”

The documentary premiere of Lo & Behold is Saturday, January 23rd at the 2016 Sundance Film Festival in Park City, Utah. More information can be found at http://www.sundance.org/projects/lo-and-behold-reveries-of-the-connected-world

“As technology changes the world, more and more companies must adopt digital transformation strategies,” said Anil Singhal Chairman, President, and Chief executive officer of NETSCOUT, a market leader in service assurance and cyber security. “Those that do not, will be replaced. We provide the real time information platform required to help our customers navigate this challenging and complex road.” Singhal believes NETSCOUT is uniquely equipped to help businesses evolve and innovate with digital transformation best practices. “This film is a wakeup call to the world on how incredibly powerful and fragile connectivity is, and Werner has done an extraordinary job bringing the message to life,” said Singhal.

CREDITS:

Written & Directed by Werner Herzog
A Saville Production
In association with Pereira & O’Dell Entertainment
In association with Skellig Rock​

Director - Werner Herzog
Executive Producers - David Moore, Jim McNeil (Netscout), Dave Arnold (Pereira & O'Dell) Tennille Teague (Pereira & O'Dell)
Producers- Werner Herzog, Rupert Maconick
Editor- Marco Capalbo
Composer- Mark Degli Anotoni
Director Of Photography- Peter Zeitlinger

About NETSCOUT SYSTEMS, INC.

NETSCOUT SYSTEMS, INC. (NASDAQ: NTCT) is a market leader in real-time service assurance and cybersecurity solutions for today’s most demanding service provider, enterprise and government networks. NETSCOUT’s Adaptive Service Intelligence (ASI) technology continuously monitors the service delivery environment to identify performance issues and provides insight into network-based security threats, helping teams to quickly resolve issues that can cause business disruptions or impact user experience. NETSCOUT delivers unmatched service visibility and protects the digital infrastructure that supports our connected world. To learn more, visit www.netscout.com

ABOUT PEREIRA & O’DELL

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Intel, Fox Sports 1, Timberland, Memorial Sloan Kettering, Realtor.com, Hyatt, Qdoba, Fiat, Blue Apron, Henkel North America, Museum of Natural History and Netscout.

# # #

For more information please contact:
Donna Candelori, NETSCOUT SYSTEMS, INC. donna.candelori@NETSCOUT.com
Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com
Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com 

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2016-01-22 00:00:00
New campaign for 1-800-CONTACTS focuses on mobile app https://www.adforum.com/agency/6647642/press-releases/53899/new-campaign-for-1-800-contacts-focuses-on-mobile-app https://www.adforum.com/agency/6647642/press-releases/53899/new-campaign-for-1-800-contacts-focuses-on-mobile-app

January 20, 2016 -- Pereira & O'Dell has launched a new campaign this week for 1-800-CONTACTS that focuses on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014.

Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the shortcuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription.

A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application.

Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%.

The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.

Watch "Duel" (:15)
Watch "Moses" (:15)
Watch "Astronaut" (:15) 

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2016-01-20 00:00:00
Hyatt Regency Brand Unveils Global Marketing Campaign Highlighting Unexpected Insights From Travelers https://www.adforum.com/agency/6647642/press-releases/51053/hyatt-regency-brand-unveils-global-marketing-campaign-highlighting-unexpected-insights-from-travelers https://www.adforum.com/agency/6647642/press-releases/51053/hyatt-regency-brand-unveils-global-marketing-campaign-highlighting-unexpected-insights-from-travelers

Brand partners with Comedy Central, Fast Company to show how “Sometimes… It’s Good Not to Be Home” 

CHICAGO (October 6, 2015) – Hyatt Hotels Corporation (NYSE: H) today announced the launch of a multi-million dollar integrated global marketing campaign for the Hyatt Regency brand. “It’s Good Not to Be Home,” the largest campaign in Hyatt Regency’s nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport® family of brands, helps its guests make the most of being away. This goes against the assumption that guests are always looking for a home away from home while traveling.

“We heard loud and clear from travelers around the world that while it is good to be home, there is an inherent freedom in traveling and breaking from routine, making new connections and experiencing new things,” said Sandra Cordova Micek, senior vice president global brands, Hyatt. “This campaign lets travelers know that we not only understand, we agree. That’s why we are celebrating the simple human truths about travel that sometimes being away from home can actually be good. The Hyatt Regency brand gives guests everything they need in one place – fantastic hotels and resorts around the world, caring staff, excellent food, and the list goes on.”

The Hyatt Regency brand worked with advertising agency Pereira & O’Dell on the global marketing campaign, which is aimed at both consumers and meeting planners. The integrated marketing campaign includes TV, social, digital, out of home and print media, a surprise and delight program, in-hotel activations and conference take-overs that will continue to roll out through October and November.

“The best creative work happens when we are in tune with the consumer. We believe that the insight that sometimes ‘it’s good not to be home’ will not only resonate, it will help a well established brand break through in a sea of ‘home away from home’ messages in the category,” said PJ Pereira, founder and chief creative officer, Pereira & O’Dell. “The Hyatt Regency brand does a ton of research and prototyping to innovate and evolve the guest experience. We’re excited to work with the brand to help tell its story.”

Strategic Partnerships with Fast Company, Comedy Central (in the U.S.)

The Hyatt Regency brand is part of the Hyatt Gold Passport family of brands, whose overall purpose is caring for our community of travelers so they can be their best, wherever they are. Unexpected ways of caring for guests include connecting them to others, and even just making them laugh.

The Hyatt Regency brand is teaming up with Fast Company to create opportunities for entrepreneurial-minded travelers to connect. Fast Company will host experiential sessions at select Hyatt Regency hotels, including a series of workshops and networking events designed to allow guests to make new connections and to remember why, sometimes, it’s good not to be home.

The Hyatt Regency brand is also working with Comedy Central to tap into the universal power of humor to bring people together by celebrating funny “not at home” moments. The brand will join forces with Comedy Central and follow a comedian on the road to the New York Comedy Festival, which Hyatt Gold Passport is also sponsoring. Guests will also be treated to surprise and delight comedic moments at select hotels across the U.S.

The Hyatt Regency Experience

The Hyatt Regency brand continues to evolve the overall guest experience in a continuous effort to help guests be at their best. From free WiFi to new guest room prototypes to redesigned public spaces, guests enjoy a seamless technology experience and space designed to uniquely fit their needs. Whether they are staying for work or play, Hyatt Regency hotels and resorts strive to help guests make the most of being away from home.

The Hyatt Regency brand’s “It’s good not to be home” video assets can be found at https://youtu.be/aB-VQMsBaos.

About Hyatt Regency

The Hyatt Regency brand is part of Hyatt Gold Passport and guests can enjoy all the benefits as a member of the loyalty program. The Hyatt Regency brand prides itself on connecting travelers to who and what matters most to them. More than 150 conveniently located Hyatt Regency urban and resort locations in over 30 countries around the world serve as the go-to gathering space for every occasion – from efficient business meetings to memorable family vacations. The brand offers a one-stop experience that puts everything guests need right at their fingertips. Hyatt Regency hotels and resorts offer a full range of services and amenities, including notable culinary experiences; technology-enabled ways to collaborate; the space to work, engage or relax; and expert planners who can take care of every detail. For more information visit www.hyattregency.com.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Centric™, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™, Hyatt Residences® and Hyatt Residence Club® brand names and have locations on six continents. As of June 30, 2015, the Company's worldwide portfolio consisted of 618 properties in 51 countries. For more information, please visit www.hyatt.com

WATCH: It’s good not to be home (:30)
WATCH: It’s Good Not To Be Home: 1 (:15)
WATCH: It’s Good Not To Be Home: 2 (:15)
WATCH: It’s Good Not To Be Home: 3 (:15)
WATCH: It's good not to be home 4 (:15)

CONTACT:

Amy Patti, Hyatt, +1 312 780 5620, amy.patti@hyatt.com
Molly Parsley, Pereira & O'Dell, molly.parsley@pereiraodell.com  

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2015-10-06 00:00:00
Timberland Appoints Pereira & O’Dell as New Global Creative Agency of Record https://www.adforum.com/agency/6647642/press-releases/49484/timberland-appoints-pereira-odell-as-new-global-creative-agency-of-record https://www.adforum.com/agency/6647642/press-releases/49484/timberland-appoints-pereira-odell-as-new-global-creative-agency-of-record

NEW YORK, NY, August 13, 2015 — Pereira & O’Dell in New York announced today it has been selected by the leading global outdoor lifestyle brand, Timberland, as creative agency of record (AOR) to provide all aspects of the brand’s global communications strategy and advertising.

"The team at Pereira & O’Dell are experts in developing powerful brand and product storytelling in a multi-platform world", explained Jim Davey, vice president of global marketing for Timberland. “As we look to engage a new generation of consumers across both traditional and digital touch-points, we see Pereira & O’Dell as a perfect partner for Timberland.”

Pereira & O’Dell will drive the long-term brand communications and seasonal strategies through integrated marketing, content development and engaging advertising campaigns across multiple media channels, including digital, print and outdoor. They will serve as the lead global creative resource, setting the strategy for Timberland’s agency network.

In 2013, Timberland embarked on a major re-branding effort to evolve from a traditional New England boot maker for the outdoors to a global, head-to-toe outdoor lifestyle brand. After spending three years talking to more than 18,000 individuals across eight countries, the brand is leveraging these valuable insights to re-introduce Timberland to a new consumer set. Pereira & O'Dell will develop bold, innovative campaigns with these findings in mind to further Timberland’s evolution.

“We’re thrilled to partner with a company so steeped in culture and heritage”, said Cory Berger, Managing Director, Pereira & O'Dell in New York. “As Timberland looks to grow and expand its offerings globally, our job is to tell its story in a way that positions the brand for the future, while staying true the authenticity that makes it so iconic today.”

Timberland joins the Pereira & O’Dell network roster that includes the likes of Hyatt, Qdoba, Fox Sports 1, Intel, Realtor.com, Blue Apron, Memorial Sloan Kettering, Fiat, 1-800-Contacts, NetScout, and Charter Communications.

# # #

For more information please contact:

Samantha Komiega, Timberland, Samantha_komiega@vfc.com
Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com
Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com

About Timberland
Timberland, a brand of VF Corporation (NYSE: VFC), is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland® products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by its commitment to “doing well and doing good” – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in San Francisco, New York, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named “Standout Agency of the Year” byAdvertising Age, and recently named by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Hyatt, Qdoba, Coca-Cola, Fox Sports 1, Intel, Realtor.com, Blue Apron, Memorial Sloan Kettering, Fiat, 1-800-Contacts, NetScout, and Charter Communications. 

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2015-08-20 00:00:00
Six Cannes Lions for Pereira & O'Dell https://www.adforum.com/agency/6647642/press-releases/47611/six-cannes-lions-for-pereira-odell https://www.adforum.com/agency/6647642/press-releases/47611/six-cannes-lions-for-pereira-odell Pereira & O'Dell brought home a total of 6 Lions from the Cannes Lions International Festival of Creativity, 2 silvers, 4 bronze. In Cyber Lions, 1 Silver and 2 Bronze go to Intel + Dell's "What Lives inside" for Web Series, Storytelling and User Generated Content respectively. In Branded Content and Emtertainment Lions, a Bronze goes to Intel + Dell's "What Lives Inside" social film campaign. In Film Craft Lions, "What Lives Inside" earned a silver and a bronze for Casting and Direction. Additionally, Pereria & O'Dell has 8 shortlisted items in Film, Cyber, Outdoor Press and Promo & Activation for both Intel + Dell's "What Lives Inside" and Coca-Cola "Crossroads" campiagn. For the second consecutive year, there was no Grand Prix awarded at the festival which makes Pereira & O'Dell reigning champs for Intel + Toshiba's "The Beauty Inside" in 2013. All winners can be view currently in the Cannes Lions Archive at: http://www.canneslionsarchive.com/winners/

 

BRANDED CONTENT & ENTERTAINMENT LIONS
Bronze Lion
· Original User-Generated Content - “What Lives Inside" - Intel + Dell 

CYBER LIONS
Silver Lion (Campaign)
· Webisodes/Series - “What Lives Inside”- Episode One, Intel + Dell 
· Webisodes/Series -“What Lives Inside”- Episode Two - Intel + Dell 
· Webisodes/Series - “What Lives Inside”- Episode Three - Intel + Dell
· Webisodes/Series - “What Lives Inside”- Episode Four - Intel + Dell 

Bronze Lion
· Storytelling, “What Lives Inside - Intel + Dell - link

Bronze Lion
· Use of Co-Creation & UGC– “What Lives Inside” – Intel + Dell 

Shortlists
· Content Placement (Copy/Image/Audio/Video) -”What Lives Inside” - Intel + Dell 
· Integrated Multi-Platform Campaign (Online/Offline) - “What Lives Inside” - Intel + Dell 
· Other Consumer Products (Including Durable Goods) - “What Lives Inside - Intel + Dell 

FILM CRAFT LIONS
Silver Lion (Campaign)
· Casting - “What Lives Inside”- Episode One, Intel + Dell 
· Casting - “What Lives Inside”- Episode Two - Intel + Dell 
· Casting - “What Lives Inside”- Episode Three - Intel + Dell 
· Casting - “What Lives Inside”- Episode Four - Intel + Dell 

Bronze Lion (Campaign)
· Direction - “What Lives Inside”- Episode One - Intel + Dell 
· Direction - “What Lives Inside”- Episode Two - Intel + Dell 
· Direction - “What Lives Inside”- Episode Three - Intel + Dell 
· Direction - “What Lives Inside”- Episode Four - Intel + Dell 

FILM LIONS
Shortlist
· Long Fiction Film (Over 10 Minutes) - “What Lives Inside - Intel + Dell

OUTDOOR LIONS
Shortlists
· Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump - Race – Coca-Cola - link · Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump – Religion - Coca-Cola 

PRESS LIONS
Shortlist (Campaign)
· Non-Alcoholic Drinks - Fist Bump – “Artist” - Coca-Cola 
· Non-Alcoholic Drinks - Fist Bump – “Religion” - Coca-Cola 
· Non-Alcoholic Drinks - Fist Bump – “Tattoo” - Coca-Cola 
· Non-Alcoholic Drinks - Fist Bump - “Race” - Coca-Cola

PROMO & ACTIVATION LIONS
Shortlist
· Use of Social Audience in a Promo Campaign - “What Lives Inside” - Intel + Dell
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2015-06-30 00:00:00
What Lives Inside Takes Grand Prize at New Media Film Festival https://www.adforum.com/agency/6647642/press-releases/47035/what-lives-inside-takes-grand-prize-at-new-media-film-festival https://www.adforum.com/agency/6647642/press-releases/47035/what-lives-inside-takes-grand-prize-at-new-media-film-festival

On June 10, 2015, the New Media Film Festival honored Dell and Intel's “What Lives Inside” (http://www.whatlivesinside.com) the Grand Prize The award was announced at the closing cermeony held at Landmark Theater in Los Angeles. 

The Grand Prize encompasses story, production value, above and below-the-line teams and how they put that story into a moving visual.

New Media Film Festival embodies the transformative power of the cinematic arts and it reaches across cultural bridges to wed story and technology for everyone. The festival explores how new technology can enable and be part of storytelling for filmmakers of all types.

"What Lives Inside" An emotional tale of creative self-discovery is set in a richly surreal world inhabited by fantastical creatures The web series is directed by Robert Stromberg and stars Colin Hanks, Catherine O'Hara and Oscar winner JK Simmons ("Whiplash") in a tale about a lost son played by Mr. Hanks, Taylor, and his departed father (Mr. Simmons), a famous puppeteer beloved for his creativity. Taylor discovers a lot more about his father -- and his supposed fictitious creations -- only after his dad's death. A call for auditions in the form of creature sketches went out at the time of the series announcement. Of over 6,000 sketches submitted, 144 were selected and featured in the film. 

TEAM CREDITS FOR "WHAT LIVES INSIDE"

Intel
Partnering Marketing Manager: Ryan Baker
Global Account Director: Michelle Megarry
Executive Producer: Billie Goldman

Dell
Executive Director of North America Marketing: Marissa Tarleton
Partner Programs Director: Michael Lambert
Media Communications Sr. Advisor: Natalie Greeson

Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Director: Jason Apaliski
Creative Director: Rob Lambrechts
Senior Designer: Moses Kelany
VP Director of Production: Jeff Ferro
Senior Film Producer: Elisa Moore
Senior Integrated Producer: Erin Davis
Trailer and Interactive Editor: Collin Kriner
Co - Director of Client Services: Henry Arlander
Account Director: Marisa Quiter
Account Executive: Jessy Baer
VP of Media: Josh Brandau
Media Strategists Pete Fishman
Project Manager: Adam Russell
Business Affairs Director: Russ Nadler
Publicist: Molly Parsley
Production Intern: Josh Diaz

Production Company: RSA Films
Directed by Robert Stromberg
Director of Photography: Rodrigo Prieto, ASC, AMC
Starring: Colin Hanks, Catherine O'Hara, J.K. Simmons, Barak Hardley
Composer: James Newton Howard
Executive Producer: Tracie Norfleet
Producer: Jan Wieringa
Production Designer: Todd Cherniawsky
Costume Designer: Hala Bahmet
Editor: Rick Pearson ACE.
Assistant Editor: Sean Thompson
Casting Director: Heidi Levitt, C.S.A.
Screenwriter: Christopher Kubasik
1st Assistant Director: KC Hodenfield

VFX: MPC
Creative Director – Paul O’Shea
2D Supervisor – Toma Bowen
VFX Supervisor – Ross Denner
Asset Supervisor: Aaron Hamman
Animation Supervisor: Stew Burris
Managing Director: Andrew Bell
Senior Producer: Nicole Fina

Interactive Production Company: Stopp
Executive Producers: Fredrik Frizell, Eric Shamlin
Sr. Producer: Kelsey Reddicks
Producer: Callan Koenig
User Experience Architect: Wai Shun Yeong
Creative Director: Zach Richter
Art Director: Abe Cortes
Tech Director: Ola Bjorling
Developer: Jin Kim

Sound Design & Mix: 740 Sound
Executive Producer: Scott Ganary
EP of Mix: Erin Reilly
Lead Mixer/ADR Mixer: Larry Winer
Sound Design Producer: Jeff Martin
Sound Designers: Nicholas Interlandi
Sound Designer / Post Audio Coordinator – Rob Marshall
Sound Designer – Will Ogilvie
Scheduling Coordinator – Geena Richard

Title Design and Editorial: Laundry Design
Creative Directors: Anthony Liu, PJ Richardson
Executive Producer: Michael Bennett
Senior Producer: Dan Masciarelli
Editor – Rick Pearson
Asst. Editor – Sean Thompson 

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2015-06-16 00:00:00
25 June @ Cannes Lions - "Driving in the Fog" w/PJ Pereira https://www.adforum.com/agency/6647642/press-releases/46551/25-june-cannes-lions-driving-in-the-fog-w-pj-pereira https://www.adforum.com/agency/6647642/press-releases/46551/25-june-cannes-lions-driving-in-the-fog-w-pj-pereira 25 June @ 11:00am- 1:00pm - Cannes Lions Interantional Festival of Creativity

Cannes Lions has launched a new training programme that will help talent working in the creative communications industry make the transition into senior management. PJ Pereira will lead a session on storytelling as Master of Content.

In this workshop, "Driving in the fog", there will be questions you can't answer until it's time to actually answer them, as with anything big and new. And that's ok. The risk is manageable if you have a big dream ahead. 

Learn More at: https://www.canneslions.com/cannes_lions/training/masters_of_creativity/ 


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2015-06-03 00:00:00
Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship https://www.adforum.com/agency/6647642/press-releases/45241/coca-cola-embraces-the-fist-bump-and-gets-serious-about-true-friendship https://www.adforum.com/agency/6647642/press-releases/45241/coca-cola-embraces-the-fist-bump-and-gets-serious-about-true-friendship

Coca-Cola Connects Teens with the Meaning of True Friendship in New Campaign

• The campaign spreads the message of choosing #TrueFrienship (#VerdaderoAmigo)
• Support from globally recognized faces like One Direction, CD9, and Javier “Chicharito” Hernández, and Mexico’s National Soccer team.

MEXICO CITY, April 28, 2015 – True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship. A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign.

Digital and content will be at the core of the campaign created by Pereira & O’Dell. Elements include web films, TV, social activation, mobile, print, radio, packaging and OOH.

As a longtime proponent of adapting the message to the medium, Coca-Cola launches innovative ads with positive viewpoints through different stages in order to directly engage with the public. Today, teens live interaction through technology and social relationships may fall into cruelty, feelings of loneliness and isolation. As a response, Coca-Cola believes shared moments can offer a sense of identity and belonging, which is why teens mirrors real-life moments in which kind acts of friendship pave a path to happiness.

As such, the campaign will provide multiple outlets and digital opportunities that invite teens to connect with friends through refreshing and unique experiences that includes:

Web Films – These three poignant web films focus on empathetic “crossroads moments” where true friends become heroes. The films titled “The Text”, “The Rumor”, and “Something Unexpected” each address the gossip, secrets and isolation caused by cruelty.

Icon – In a visual representation, Coca-Cola has transformed its iconic ribbon to form two hands in a fist bump. The universal symbol of friendship.

Social Activation – with the hashtag #VerdaderoAmigo (or #TrueFriend), anyone can spread the word and celebrate a true friend by mimicking Coca-Cola’s fist bump ribbon, creating complex handshakes, sharing funny crossroads vines, or posting Instagram photos with their true friend.

Music – One Direction’s “Clouds” from their fourth album will be the featured theme music throughout the “True Friendship” campaign. The band will also appear in print and vines. As the band themselves experience a tricky transition evolving from boys to men, it is a transition that they have successfully navigated.

Documentaries – Coca-Cola will work with MTV to feature several short documentaries of digital influencers who will share stories about meeting their closest friends, their crossroads moments and the outcomes of their life choices.

• Merchandising – Additionally, giveaways and merchandising will include cell phone cases featuring the fist bump ribbon, an ear bud splitter so you can share your music, as well as a device that allows you to share your mobile phone battery with a friend who is running low.

TV – Coca-Cola will release a TV spot called "Voice Crack" that tells the story of a teen that comes to the aid of his friend when a talent show performance goes wrong.

Package Design – The iconic fist bump ribbon will also appear in-stores on Coca-Cola bottles and cans.

Professional Athletes – The campaign will feature vines, print and a choose-your-own-adventure style interactive video staring some of the world's premiere futbol players like Javier 'Chicharito' Hernández, Raúl Jimenez.

“Since we identified the moments Teens use to connect emotionally, this campaign is the digital tool we need to reach them, and we want to use it to celebrate them and show them that happiness is also a choice. When we chose unity, teamwork and being kind to others, Teens can produce significant positive changes,” said José Luis Basauri, Brand Director for Coca-Cola Mexico.

"Coca-Cola is shedding light on what we’re referring to as ‘crossroad moments’. These are the times when friends can choose to step up for a friend in need selflessly,” said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell. “We hope these scenarios inspire conversation among teens and put a spotlight on how we can choose not to be cruel to another human being, especially with words.”

The musical theme for the project is Clouds by the band, One Direction, who will also be featured in the global campaign and who’s music we will use in a variety of digital applications. In Mexico, the music for this project will be provided by pop group CD9. Given that happiness and friendship through Teens are choices people make, we will invite the public to participate and reward them for their participation. We will launch the #Teens hashtag and offer activations available to the public.

#VerdaderoAmigo
#TrueFriend

CREDITS

Client: Coca-Cola
Coca-Cola Latin America
IMC Director LATAM: Marta Fontcuberta
IMC Director: Ismael Pascual
Content Excellence Director: Diego Bracamontes
Coca–Cola IMC Sr. Manager: Eduardo Ruiz
Coca–Cola IMC Manager: Layla del Razo
Coca–Cola IMC Jr. Manager: Adriana Sahagun

Coca-Cola Design Team
Global Design Director: Rapha Abreu
Vice President Design: James Sommerville
Senior Global Design Director: Tom Farrel
Global Design Project Manager: Craig Stroud
Global Designer: Chrsitine M Lee
Global Designer: Megan Libby
Sr. Design Manager: Aidee Rodriguez

Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Rob Lambrechts, Rafael Rizuto
Senior Art Director: Luke Acret
Senior Copywriter: Omid Amid
Senior Designer: Moses Kelany
Chief Strategy Officer: Ana Cortat
Strategist: Sara Lezama
Senior Film Producer: Victoria Whitlow
Co-Director, Client Services: Henry Arlander
Account Director: Mona Gonzalez
Account Executive: Rose Valderrama
Trailer, Interactive Editor: Collin Kriner
Vice President, Distribution: Josh Brandau
Project Manager: Lauren Parker
Business Affairs Director: Russ Nadler

Visual Effects: Laundry!
Editing: Umlaut Films
Editor: Alex Rodríguez
Poster Designer: Erik Buckham
Illustrator, Retoucher: Adhemas Batista
Theme Music: One Direction, "Clouds"

Music Supervisor: Aminé Ramer
Original Score Composer: Grayson Sanders for Music Dealers

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2015-04-28 00:00:00
GroupMe Announces Multi-University Scavenger Hunt to Win Private Flo Rida Concert https://www.adforum.com/agency/6647642/press-releases/44192/groupme-announces-multi-university-scavenger-hunt-to-win-private-flo-rida-concert https://www.adforum.com/agency/6647642/press-releases/44192/groupme-announces-multi-university-scavenger-hunt-to-win-private-flo-rida-concert

“Flo Finda” challenge is the first concentrated marketing effort for the company since inception

NEW YORK, NY, March 31, 2015 -- One lucky university will win a private concert from the newly minted Platinum artist, Flo Rida, from group messaging app GroupMe. Playing off the competitive spirit of college basketball season, GroupMe has created a national scavenger hunt that pits 10 schools against each other with winners announced Friday, April 3rd.

The campaign titled “Flo Finda” (http://www.flofinda.com) challenge was created by Pereira & O’Dell in San Francisco and is supported across media partners including NCAA, ESPN, Yahoo!, Facebook, Twitter, Buzzfeed and MTVU, among others.

To participate in the contest, students must download the app, start a group with their friends, and add their university contact to their group. University contact phone numbers and additional contest information can be found at FloFinda.com. The universities eligible to compete include: The University of Arizona, UCLA, Duke, University of Kentucky, UNC, University of Connecticut, Ohio State, University of Florida, University of Maryland, and Michigan State.

A total of 5 clues alluding to locations on or near campus will be distributed throughout the week. Participants can join at any point before April 3rd. By solving each clue, students will earn points for their school. The university with the greatest number of points at the end of the week will receive a private Flo Rida concert in the university’s hometown. In addition to the concert grand prize, daily prizes such as an Xbox One, wearable tech, and gift cards are awarded to clue finders on each campus.

“GroupMe’s fun and functional features that focus on group communication resonate among groups of all types and ages, including college students. A scavenger hunt with a reward of a Flo Rida concert is another way for groups to stay connected using GroupMe!” – Sheila Raju, Head of Marketing, GroupMe.

Founded at Tech Crunch Disrupt in 2010, GroupMe is the leading group messaging platform in the US. Users can send and share text and photo messages, events, GIFs, memes, and content from the internet for free with anyone and across all mobile and desktop devices. A member of the Skype/Microsoft family.

To learn more about the Flo Finda Challenge and how you can play, go to http://www.flofinda.com.

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2015-03-31 00:00:00
Qdoba® Names Pereira & O’Dell Agency of Record https://www.adforum.com/agency/6647642/press-releases/42859/qdoba-names-pereira-odell-agency-of-record https://www.adforum.com/agency/6647642/press-releases/42859/qdoba-names-pereira-odell-agency-of-record

SAN FRANCISCO, CA, March 11, 2015 -- Pereira & O’Dell is spicing up its client roster with Denver-based Qdoba ® as the fast-casual restaurant’s agency of record.

“Pereira & O’Dell shares our vision to fearlessly craft a brand narrative that will give consumers no choice but to take notice,” said David Craven, VP Brand Communications at Qdoba. “Plus, we think they’re pretty great at what they do.”

In October, Qdoba announced an innovative new menu structure that allows guests to pay a single price for any entrée that is inclusive of as many additional flavors the guest would like to add, including guacamole and queso.

“Qdoba is tastefully challenging the status quo with seasonal flavors and inclusive pricing. We’re thrilled to partner with such an experienced brand and support their momentum,” said Andrew O’Dell, CEO, Pereira & O’Dell.

# # #

About Qdoba®

Starting with 3-Cheese Queso to hand-smashed guacamole, Qdoba specializes in delivering flavor-fueled, customizable Mexican entrées, so that guests can savor exactly what they are craving – and all at one set entrée price. At Qdoba, guests are encouraged to make each entrée their own and are free to double down on guacamole, load up on fajita veggies or dive in to 3-Cheese Queso or Queso Diablo without having to pay any extra charges. Calling Denver home since its start in 1995, fans can now enjoy Qdoba at more than 600 restaurants in 47 states, the District of Columbia and Canada. A wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK), Qdoba franchise opportunities exist through the United States and Canada. Stop on by www.qdoba.com to discover more about Qdoba.

About Pereira & O’Dell

Pereira & O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television” for the social film "The Beauty Inside" for Intel. The agency was most recently named as a “Standout Agency” in Advertising Age’s 2015 A-list and as one of the "Top 10 Most Innovative Companies in Advertising" by Fast Company in 2014. With four offices in the US and Brazil, Pereira & O'Dell is currently working for Skype, Intel, Coca-Cola, Henkel, Fiat-Chrysler, Anheuser-Busch InBev, Fox Sports 1 and Memorial Sloan Kettering. More info at www.pereiraodell.com.

Contact:
Qdoba
Meg Prejzner
720-898-3917
PR@Qdoba.com

Pereira & O’Dell
Molly Parsley
415-696-7757
Molly.parsley@pereiraodell.com

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2015-03-11 00:00:00
Keep America Beautiful, Ad Council Join with Unilever to Encourage Recycling in the Bathroom through 2015 “I Want To Be Recycled” Campaign https://www.adforum.com/agency/6647642/press-releases/42583/keep-america-beautiful-ad-council-join-with-unilever-to-encourage-recycling-in-the-bathroom-through-2015-i-want-to-be-recycled-campaign https://www.adforum.com/agency/6647642/press-releases/42583/keep-america-beautiful-ad-council-join-with-unilever-to-encourage-recycling-in-the-bathroom-through-2015-i-want-to-be-recycled-campaign Second Phase of National Campaign Targets Nearly Half of Americans (45 percent) Not Consistently Recycling Their Plastic Personal Care Products, through PSAs and Digital Outreach

NEW YORK, March 5, 2015 -- Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.

WATCH: "Smile" :30
WATCH: "Superhero" :30

According to new research commissioned by the Ad Council, only 10 percent of Americans have a recycling bin in their bathroom, compared to the 45 percent who have recycling bins in the kitchen. Respondents also indicated that there are clear barriers as to why they aren’t recycling in the bathroom, with 52 percent saying they have a lack of knowledge around which items can be recycled in the bathroom and 47 percent saying they do not think about recycling materials in the bathroom.

“As a society, we’ve come a long way in increasing recycling in the kitchen, but now it’s critical that we carry that progress into the bathroom,” said Jennifer Jehn, President and CEO, Keep America Beautiful. “We’re very grateful to Unilever for adding their influential voice to this initiative and are excited to launch another phase of the 'I Want To Be Recycled' campaign with the Ad Council to help people give their garbage another life.”

Created pro bono by San Francisco-based ad agency Pereira & O’Dell and funded by Unilever, the company behind many personal care brands including Dove® and Suave®, this latest installment of the “I Want To Be Recycled” campaign is meant to increase the awareness of recyclable materials in the bathroom and encourage consumers to give these products new life through recycling. This new phase of the campaign, which originally launched in 2013, illustrates how products like shampoo bottles can be recycled and transformed into new products, like hair brushes and more. Unilever will extend the campaign this spring continuing to educate and inspire people to change their bathroom recycling habits.

“As a company that touches more than 2 billion people every day with a Unilever product — many of which are found in the bathroom — we have the ability to drive an enormous positive social impact when it comes to changing recycling habits,” said Gina Boswell, Executive Vice President of Personal Care, Unilever North America. “Recycling in the bathroom is a simple act that can make a huge difference in our environment and in our supply chain. We’re excited to team up with Keep America Beautiful and the Ad Council to help people reimagine recycling in the bathroom.

"New TV and digital public service advertisements (PSAs) will continue to direct consumers to the campaign website, IWantToBeRecycled.org, which includes an interactive game on recycling and comprehensive information on recycling throughout the home. The website offers information on which products to recycle, how to recycle products and what the products could potentially transform into when recycled properly. The site also includes infographics and detailed information on how to find a recycling facility nearby.“People are largely unaware that many products we use in the bathroom can become something new through recycling, and instead are continuing to push them to the landfill,” said Lisa Sherman, President and CEO of the Ad Council. “After four decades of powerful collaboration with Keep America Beautiful, encouraging proper and consistent recycling habits continues to be a crucial message that we are proud to share to help improve the environment for future generations.”

“Washing your hair, putting on deodorant, applying skin cream — common bathroom activities — are all associated with packaging that can be recycled,” said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell. “The new creative aims to change people’s mindsets about recycling in the bathroom. While we use all these personal care products to take care of ourselves, we can also help take care of the world by making sure the products we use in the bathroom make it to the recycling bin. The spots continue to demonstrate how you can give your garbage another life by recycling.”

Following the Ad Council’s model, the new ads will run in space and time entirely donated by the media. To date, media outlets nationwide have already donated nearly $67 million in support for the campaign. In addition to Unilever, Keep America Beautiful partners of the “I Want To Be Recycled” campaign include the American Chemistry Council, Niagara Bottling, Institute of Scrap Recycling Industries (ISRI), and the City of Austin.The online omnibus survey, commissioned by the Ad Council, was conducted by ORC International. The survey was conducted nationwide from Feb. 12-15, 2015 among a demographically representative U.S. sample of 1,032 adults age 18+.

CONTACT

Molly Parsley
Director of Marketing/PR
molly.parsley@pereiraodell.com

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2015-03-05 00:00:00
Pereira & O’Dell Elevates Jonathan Woytek to Executive Creative Director https://www.adforum.com/agency/6647642/press-releases/41076/pereira-odell-elevates-jonathan-woytek-to-executive-creative-director https://www.adforum.com/agency/6647642/press-releases/41076/pereira-odell-elevates-jonathan-woytek-to-executive-creative-director

SAN FRANCISCO, February 10, 2015 – Pereira & O’Dell announced today that Jonathan Woytek has been named to Executive Creative Director and will oversee Pereira & O’Dell’s creative product on the west coast which includes clients such as Skype, Intel, Coca-Cola Latin America, 1-800-Contacts and Ad Council.

Woytek joined Pereira & O’Dell in 2010 spearheading a diverse range of award-winning work from Skype’s “Stay Together” campaign to the to the successful marriage of two iconic brands in the Lego/DC Super Hero Movie Maker app. Woytek was named “One of the 30 Most Creative People in Mobile Advertising” by Business Insider and the Skype film, The Born Friends Family Portrait, was named #4 on TIME’s list of “Top Ten Commercials”.

“From day one, Jonathan has been creating amazing work at Pereira & O’Dell. He infuses all the work he does with a deep sense of humanity which spans from beverages to technology. Not an easy task,” said PJ Pereira, CCO & Co-Founder of Pereira & O’Dell. “He’s patient when caught in the middle of idea adrenaline but will push as hard as he can when his team is on to something great. He will no doubt be a catalyst in helping our clients’ address what their brand is passionate about.”

Woytek’s contribution and direction at Pereira & O’Dell has earned accolades from Cannes Lions, Webbys, Effies, One Show, London International Awards, Digiday and Communication Arts. Most recently, he served on the interactive jury of 2014 Clio Awards.

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2015-02-10 00:00:00
Pereira & O'Dell Named a Standout Agency in Ad Age's 2015 A-List https://www.adforum.com/agency/6647642/press-releases/39951/pereira-odell-named-a-standout-agency-in-ad-ages-2015-a-list https://www.adforum.com/agency/6647642/press-releases/39951/pereira-odell-named-a-standout-agency-in-ad-ages-2015-a-list ADVERTISING AGE , JANUARY 26, 2015 -- Revenue soared 47% to $30 million for the San Francisco-based shop, part of Grupo ABC, as the New York outpost reeled in accounts including Memorial Sloan Kettering, A-B InBev, Blue Apron and Rent the Runway. Though it lost Airbnb and Guitar Center, other wins included Coca-Cola Latin America and 1-800-Contacts.

Read the article online at http://goo.gl/JqBzWa


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2015-01-26 00:00:00
Lights. Camera. Tablet? Dell, Intel® and Hollywood Team Up For New Social Film “What Lives Inside” https://www.adforum.com/agency/6647642/press-releases/38950/lights-camera-tablet-dell-intel-and-hollywood-team-up-for-new-social-film-what-lives-inside https://www.adforum.com/agency/6647642/press-releases/38950/lights-camera-tablet-dell-intel-and-hollywood-team-up-for-new-social-film-what-lives-inside URL: http://www.whatlivesinside.com
Call for Creature submissions: http://youtu.be/dfEfPZbruhU
Behind the Scenes: http://youtu.be/9WAZWm2k2w4

NEWS HIGHLIGHTS

· Dell presents an all-new social film, “What Lives Inside,” in collaboration with Intel; visit www.whatlivesinside.com.
· The first episode of the social film will become available to stream exclusively on Hulu on March 25, and fans will have the chance to submit character sketches for potential inclusion in the film starting on January 13.
· The film stars Colin Hanks, J.K. Simmons and Catherine O’Hara and was directed by two-time Oscar-winner Robert Stromberg, who last directed “Maleficent.”

AUSTIN, TX, January 13, 2015 -- Dell Inc. today announced a collaboration with Intel Corporation on the latest social film titled, “What Lives Inside,” the fourth film of the ‘Inside Films’ series. The film will be directed by two-time Oscar-winner Robert Stromberg (“Maleficent”) and stars Colin Hanks (TV’s “Fargo”), J.K. Simmons (“Whiplash”) and Catherine O’Hara (“Best In Show”), along with the world’s thinnest tablet, the new Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot and an Intel® AtomTM processor. The series will debut on March 25 exclusively on Hulu, and new episodes will premiere for four weeks. Starting May 6, the full series will be available on WhatLivesInside.com and on YouTube.

‘Inside Films’ is the longest-running branded content series and has adopted a new genre and social activation each time ranging from thriller, romance, science fiction and now fantasy. This year’s social component involves Stromberg inviting the public to collaborate with him to complete the film by submitting character sketches and drawings for potential inclusion in the story. Submissions will be accepted on www.WhatLivesInside.com from Jan. 13 through March 9, and the winning drawings will be handpicked by Stromberg to appear in the film.

The film centers around Taylor (Hanks), the son of an absentee father who finds himself on a journey of self discovery. His father (Simmons) was a well-known and acclaimed children’s puppeteer who was widely celebrated for his creativity. After his passing, Taylor discovers a mysterious world of his dad’s creation and finds himself on an adventure that will soon unlock his own creativity. The Intel-powered Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot will play a critical character in the film, accompanying Taylor on every step of the journey and helping to unlock his creativity. Integrated into the viewing experience in an organic manner, the product’s unique features become the perfect tools for the emerging artist in Taylor to showcase his work. The stunning organic light-emitting diodes (OLED) infinity edge-to-edge screen with more than 4 million pixels captures the rich and saturated colors of his creations. The tablet is also the first to integrate the Intel® RealSense™ Snapshot technology that captures a depth map for every picture taken, allowing Taylor to make instant measurements on his journey.

“The story has become a very personal journey for me,” said Stromberg. “As a working father in Hollywood, I can relate to the father’s struggles in the movie, which made me very passionate about how the characters evolved. I am also extremely excited about the prospect of directing a social film and find myself daily thinking of ways to increase fan involvement in the film. This unique format will allow us to bridge the emotional and fantasy elements to create something not only unforgettable, but personal.”

“Dell’s commitment to innovation is brought to life stunningly through the lens of ‘What Lives Inside,’” said Marissa Tarleton, executive director of Consumer and Small Business, North America Marketing for Dell. “Working with Intel on this project will allow us to continue to inspire consumers, foster creativity among social film fans new and old, and promote the new wave of computing among these communities. Our products have always been at the forefront of innovation and now, through the ‘Inside Films’ series, we have been able to showcase a unique approach to marketing products to consumers.”

This is the first time Dell has collaborated with an award-winning director and cast to produce a Hollywood-quality film. The series, now in its fourth year, has worked with a range of top talent. Past films have featured Hollywood stars such as Harvey Keitel, Emmy Rossum and Topher Grace, and the films have repeatedly won the admiration of Emmy and Cannes committees as well as over 200 million viewers worldwide.

“This social film provides an engaging and unique way to showcase the capabilities of the Intel RealSense technology through the Dell Venue 8 7000 series,” said Doug Parker, vice president of Intel Partner Marketing.

Viewers can visit www.WhatLivesInside.com or www.Facebook.com/insidefilms to submit character sketches for the chance to have their work featured in the film. Fans can also view the director's video and the behind the scenes video.

About Dell Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

About Intel Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world’s first commercially available “conflict-free” microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com, and about Intel’s conflict-free efforts at conflictfree.intel.com.

CREDITS:

Intel
Partnering Marketing Manager: Ryan Baker
Global Account Director: Michelle Megarry
Executive Producer: Billie Goldman

Dell
Executive Director of North America Marketing: Marissa Tarleton
Partner Programs Director: Michael Lambert
Media Communications Sr. AdvisorNatalie Greeson
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Director: Jason Apaliski
Creative Director: Rob Lambrechts
Senior Designer: Moses Kelany
VP Director of Production: Jeff Ferro
Senior Film Producer: Elisa Moore
Senior Integrated Producer: Erin Davis
Trailer and Interactive Editor: Collin Kriner
Co - Director of Client Services: Henry Arlander
Account Director: Marisa Quiter
Account Executive: Jessy Baer
VP of Media: Josh Brandau
Media Strategists Pete Fishman
Project Manager: Adam Russel
Business Affairs Director: Russ Nadler
Publicist: Molly Parsley
Production Intern: Josh Diaz

RSA Films
Directed by Robert Stromberg
Director of Photography: Rodrigo Prieto, ASC, AMC
Starring: Colin Hanks, Catherine O'Hara, J.K. Simmons, Barak Hardley
Executive Producer: Tracie Norfleet
Producer: Jan Wieringa
Production Designer: Todd Cherniawsky
Costume Designer: Hala Bahmet
Editor: Rick Pearson ACE.
Assistant Editor: Sean Thompson
Casting Director: Heidi Levitt, C.S.A.
Screenwriter: Christopher Kubasik
1st Assistant Director: KC Hodenfield

VFX: MPC
VFX Supervisor / 3D Lead: Samuel Ross Denner
2D Lead: Brendan Smith
Asset Supervisor: Aaron Hamman
Animation Supervisor: Stew Burris
Telecine Artist: Derek Hansen
Senior Producer: Nicole Fina
Managing Director: Andrew Bell

Interactive Production Company: Stopp
Executive Producers: Fredrik Frizell, Eric Shamlin
Sr. Producer: Kelsey Reddicks
Producer: Callan Koenig
User Experience Architect: Wai Shun Yeong
Creative Director: Zach Richter
Art Director: Abe Cortes
Tech Director: Ola Bjorling
Developer: Jin Kim

Sound Design & Mix: 740 Sound
Executive Producer: Scott Ganary
EP of Mix: Erin Reilly
Sound Design Producer: Jeff Martin
Lead Mixer: Rommel Molina
ADR Mixer: Larry Winer
Sound Designers: Rommel Molina, Nicholas Interlandi

Title Design and Editorial: Laundry Design
Creative Directors: Anthony Liu, PJ Richardson
Executive Producer: Michael Bennett
Senior Producer: Dan Masciarelli

Press Contact: molly.parsley@pereiraodell.com

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2015-01-14 00:00:00
Airbnb “Views” wins Cristal Award for Best Use of Music https://www.adforum.com/agency/6647642/press-releases/38433/airbnb-views-wins-cristal-award-for-best-use-of-music https://www.adforum.com/agency/6647642/press-releases/38433/airbnb-views-wins-cristal-award-for-best-use-of-music

View the spot: http://youtu.be/_yfXzD7tnbM

December 18, 2014

The Cristal Festival held in Courchevel, France closed last night with the annual Cristal Competition. Airbnb “Views” was awarded an Emerald trophy in the “Best Use of Music” category under Film Craft!

In Airbnb's first-ever global campaign, Pereira & O'Dell wanted to give the perspective from Airbnb hosts around the world to celebrate the richness of their local culture by way of simply looking out their windows. The original song "My eyes to you" was written and performed for the campaign by Zach Shields, front man for Dead Man Bones. The spot flies through the views of 16 Airbnb accommodations in five countries around the world.

The president of the Film Craft jury stated “We honored the work that’s truly best-in-class and that pushes the boundaries of creativity by propelling the narrative forward in innovative ways.”

View the full list of Film Craft winners here

Lead Agency: PEREIRA & O'DELL
Chief Creative Officer - PJ Pereira
VP & Executive Creative Director - Jaime Robinson
Creative Director - Rafael Rizuto
Creative Director - Eduardo Marques
Art Director - Ben Sweitzer
Copywriter - Chris Ryan
VP, Client Services - Gary Theut
Account Director - Marisa Quiter
Management Supervisor - Nidhi Chinai
Management Supervisor - Karen Fuoco
Senior Account Executive - Jen Wantuch
VP, Strategy - Nick Chapman
Associate Strategy Director - Molly Cabe
Associate Strategist - Beth Windheuser
Associate Strategist - Sara Lezama
VP, Media Strategy - Joshua Brandau
Associate Media Director - Jasmine Summerset
Media Supervisor – Pete Fishman
Associate Media Strategist - Katie McKinley
VP, Production - Jeff Ferro
Broadcast Producer - Bill Spangler
Senior Interactive Producer - Erin Davis
Senior Print Producer - James Sablan
Director of Business Affairs - Kallie Halbach

Production Company: Tool
Director: Alma Har'el
Director of Photography: Alma Har'el
Managing Director Live Action / Executive Producer: Oliver Fuselier
Managing Director Digital: Dustin Callif
Producer: Christopher Leggett

Editorial Company: Rock Paper Scissors
Editor – Stewart Reeves
Assistant Editor – Luke McIntosh
Editorial Producer – Alexandra Zickerick

VFX/Online - A52
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Meredith Cherniack, Scott Boyajan
Flame Artists: Brendan Crockett
Color Correction: Paul Yacono

Sound Mix/Design - Lime Studios
Johannes Hammers- Sound Design
Loren Silber -Mixer
Patrick Navarre- Assistant Mixer
Susie Boyajan- Producer

Music:
Title: Windows
Composer/Arranger: Zach Shields
Studio Engineer and Mixer: Alexander Burke
Engineer: Chris Mullings

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2014-12-19 00:00:00
Forbes Most Influential Agencies Of 2014: Pereira & O’Dell https://www.adforum.com/agency/6647642/press-releases/38430/forbes-most-influential-agencies-of-2014-pereira-odell https://www.adforum.com/agency/6647642/press-releases/38430/forbes-most-influential-agencies-of-2014-pereira-odell

DEC 18, 2014

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing solutions. The agencies selected by Forbes have a clear sense of how much is changing, including the new role of the consumer, the migration away from interruptive messages, and the technologies and platforms that make listening more important than talking. They embrace what’s coming, not what has been.

The most influential agencies of 2014 represent a diverse group of high performing and forward thinking firms that are reinventing their business model as technology facilitates a newly complex marketing ecosystem.

The next big thing: Pereira & O’Dell

Pereira & O’Dell is known for its integrated campaigns, effortlessly combining digital, social, and heart tugging brand storytelling. While influenced by digital advertising, Pereira & O’Dell has a more integrated, idea-first approach. That philosophy has been manifest in the wide array of work coming out of the shop. The agency has created tear-jerking, award-winning long-form ads for Skype, depicting its ability to connect people over great distance.

Read the article online at:
http://www.forbes.com/sites/avidan/2014/12/18/the-14-most-influential-agencies-of-2014/

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2014-12-19 00:00:00
1-800 Contacts Ran the Perfect Ad on 'Eaten Alive" and It Wasn't Even (Totally) Planned https://www.adforum.com/agency/6647642/press-releases/38009/1-800-contacts-ran-the-perfect-ad-on-eaten-alive-and-it-wasnt-even-totally-planned https://www.adforum.com/agency/6647642/press-releases/38009/1-800-contacts-ran-the-perfect-ad-on-eaten-alive-and-it-wasnt-even-totally-planned Those who were disappointed that Paul Rosolie wasn't completely and totally eaten alive by the snake on Discovery Channel's Eaten Alive last night got a consolation prize—this comical ad for 1-800-Contacts, which aired on the telecast and did show a guy properly (if cartoonishly) devoured by a snake.

The plot of the ad, by Pereira & O'Dell, was a total coincidence. And in fact, the company originally planned to break the ad in January. But after hearing about the Discovery special, it was moved up to Sunday's broadcast—and the agency tells us the voiceover was even tweaked to tie into the show (specifically, the part where the snake-eaten dude murmurs, "I hope this makes me famous.")

1-800-Contacts also had some fun on Twitter last night.


Read the article online at:
http://www.adweek.com/adfreak/1-800-contacts-ran-perfectly-goofy-ad-eaten-alive-last-night-161821

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2014-12-08 00:00:00
New Era Expands Relationship with Pereira & O’Dell New York https://www.adforum.com/agency/6647642/press-releases/37844/new-era-expands-relationship-with-pereira-odell-new-york https://www.adforum.com/agency/6647642/press-releases/37844/new-era-expands-relationship-with-pereira-odell-new-york

Agency will work as lead creative agency in 2015


NEW YORK, NY, December 3, 2014— New Era announced that it is expanding its relationship with Pereira & O’Dell New York, who will act as its lead creative agency across a series of projects in 2015. Since late 2013, New Era and Pereira & O’Dell New York have partnered on a numerous cultural initiatives, including the brand’s homage to Jackie Robinson, “First Changes Everything”, which recently took home two Clio Sports Awards. Most recently, the agency worked on a video series featuring Spike Lee to promote New Era’s Heritage Series collection of caps.


“The team at Pereira & O’Dell New York has consistently delivered when we’ve called on them, so as we looked toward our goals for 2015, it felt natural to expand our partnership,” said Kelli Coppola, Sr. Director of Strategic Accounts at New Era. “We’re excited to see what they can do for some of our bigger initiatives next year.”

To start, Pereira & O’Dell will lead the development of campaigns to activate New Era’s partnerships with both Major League Baseball and the NFL. Work will be heavily focused on digital and retail channels, but will also extend into other areas.

“It’s always great to find partners who are not only category leaders, but cultural ones”, said Cory Berger, Managing Director at Pereira & O'Dell in New York. “We look forward to creating more great work together.”

The New York office of Pereira & O’Dell has built an impressive list of clients for a two-year old shop. In addition to New Era, the agency is currently working with Fox Sports 1, Memorial Sloan Kettering, Anheuser Busch, Realtor.com, Blue Apron, Rent the Runway, and NetScout.

# # #

For more information please contact:
Kelli Coppola, New Era Cap Co., kelli.coppola@neweracap.com, Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com, Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com

About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In 2014, the agency was named “Standout Agency of the Year” by Advertising Age based on the company’s business performance and impact on client business and was also featured in Creativity’s “Top 10 Agency Innovators” for its industry leadership and innovation. Among the Pereira & O’Dell client roster are Skype, Memorial Sloan Kettering Cancer Center, Intel, Fiat, Fox Sports 1, Anheuser Busch, Coca-Cola, New Era, BevMo!, Airbnb, Henkel North America, and Realtor.com.

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2014-12-03 00:00:00
Pereira & O’Dell Names Matt Herrmann to Chief Strategy Officer https://www.adforum.com/agency/6647642/press-releases/35757/pereira-odell-names-matt-herrmann-to-chief-strategy-officer https://www.adforum.com/agency/6647642/press-releases/35757/pereira-odell-names-matt-herrmann-to-chief-strategy-officer

SAN FRANCISCO, CA, October 20, 2014 -- Pereira & O’Dell, an award winning advertising agency, announced today that it has hired Matt Herrmann as Chief Strategy Officer, effective immediately. Herrmann will lead an integrated team of behavioral, digital, social and content strategists across all of the agency’s North American brands.

Originally from Oklahoma, Matt came to advertising in 1995 after studying film and economics at the University of Chicago. Matt began his career at Leo Burnett in Chicago, and then moved on to New York to join the creative shop Cliff Freeman and Partners and later BBH New York, where he developed the global strategy for the Johnnie Walker “Keep Walking” campaign.

“While others have talked about the agency of the future, PJ and Andrew have been zealously building it. It’s stunning to see what an agency looks like when you build it from scratch to create the kind of ideas that work in an on demand world,” said Herrmann. “I couldn’t be more thrilled to take this opportunity to reinvent a model of strategy that’s dedicated to inspiring and spreading compelling commercial content.”

"As we evolve the agency into a sophisticated set of clients, we had to up our strategic game,” said PJ Pereira, Founding Partner of Pereira & O’Dell. “Matt brings the right balance of experience, passion and intelligence that will allow us to be a proficient partner to any advertiser in the world."

In 2005, Matt arrived in San Francisco at Goodby, Silverstein & Partners to become the Deputy Director of the Brand Strategy group, building memorable campaigns for many brands; most famously, the Hyundai “Think About It” campaign and “Assurance” promotion. Matt left GSP to become the North American Chief Strategy Officer at McCann, and shortly after joined BBDO SF as the Director of Strategy, building a diverse strategy group and a thriving agency in his four years there.

Matt has lectured and taught account planning at the 4A’s Account Planning Group, the UC Berkeley Haas School of Business, Miami Ad School, Golden Gate University, and the San Francisco Academy of Art. Matt’s efforts have yielded 8 Gold Effies for the effectiveness of his campaigns, a Gold Jay Chiat Award for outstanding account planning, and a Gold Cannes Lion for Branded Content.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. In January 2014, the agency was named among Fast Company’s 10 Most Innovative Companies in Advertising as well as Standout Agency of the Year by Advertising Age's A-list based on the company’s business performance and impact on client business and was also featured in Creativity’s Top 10 Agency Innovators for its industry leadership and innovation. Among the Pereira & O'Dell client roster are Skype, Intel, Fiat, Fox Sports 1, New Era, BevMo!, Airbnb, Memorial Sloan Kettering, Henkel North America, and Realtor.com. Pereira & O’Dell has offices located in San Francisco, New York, São Paulo and Rio de Janeiro.

For more information: Molly Parsley, Director of Marketing, Communication, 415-342-6941, molly.parsley@pereiraodell.com

_____________________________________________________________
Molly Parsley | Director of Marketing, Public Relations | Pereira & O’Dell
mobile. 415.342.6941 | direct. 415.696.7757 | www.pereiraodell.com

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2014-10-20 00:00:00
Pereira & O’Dell Promotes Tim Delger and Brett Beaty to ACD https://www.adforum.com/agency/6647642/press-releases/35413/pereira-odell-promotes-tim-delger-and-brett-beaty-to-acd https://www.adforum.com/agency/6647642/press-releases/35413/pereira-odell-promotes-tim-delger-and-brett-beaty-to-acd

Pereira & O’Dell has promoted Art Directors, Tim Delger and Brett Beaty to Associate Creative Directors in the San Francisco office. Delger's (Skype “Stay Together”) and Beaty’s (Intel, “The Power Inside”) has been awarded numerous times by Cannes Lions, The One Show and Clios making a major impact on Pereira & O’Dell creative product

Additionally, in the Cannes Report, released today, Brett Beaty was named among the “Top 10 Art Directors” in the world, and the only Art Director named from the US.


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2014-10-10 00:00:00
Pereira & O’Dell Brazil Names Sophie Schonburg Executive Creative Director https://www.adforum.com/agency/6647642/press-releases/35314/pereira-odell-brazil-names-sophie-schonburg-executive-creative-director https://www.adforum.com/agency/6647642/press-releases/35314/pereira-odell-brazil-names-sophie-schonburg-executive-creative-director

SÃO PAULO, OCTOBER 1, 2014 -- Sophie Schonburg has joined Pereira & O’Dell Brazil as Executive Creative Director. Schonburg began her career at AlmapBBDO where she remained for 19 years winning over more than 20 Cannes Lions and multiple awards in D&AD One Show, Clio Awards, London Festival, FIAP, El Ojo and El Sol. She worked across the agency's full portfolio of clients including Volks, Pepsi, Visa, HP, Bayer, Getty Images and Havaianas.

Schonburg joins the management of Pereira & O’Dell Brazil alongside Managing Director, Michel Lent; Director of Operations, Alexandre Santos; and Chief Strategy Officer, Ana Cortat.

"I am very proud of the work I did with AlmapBBDO and the relationships I built at the agency during these 19 years, but felt it was time to take this step. My synergy with PJ Pereira and Michel Lent was immediate and very much believe in the philosophy of their work. This was crucial for me to make the decision, however difficult it has been for all my history at AlmapBBDO " said Schonburg.

"Sophie's work is known and respected worldwide. Her arrival will allow the creative quality of the Brazilian agency to thrive at international level,” said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell. The placement of Schonburg completes the agency’s move to make all offices of Pereira & O’Dell (San Francisco, New York, São Paulo, Rio de Janeiro) effective global players.

Schonburg will be part of Pereira & O'Dell’s Creative Council comprised of the creative leaders of each office. "In these meetings the leaders of each region discuss the quality of jobs produced and help each other’s progress, increasing the feedback between international operations as well as the influence of the Brazilian office in the United States," says Pereira.

In just under two years, Pereira & O’Dell Brazil has won clients including Submarino.com, Infloglobo, Americanas.com, Fiat, Natura and Perdigão.

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2014-10-06 00:00:00
Pereira & O'Dell Advances to CLIO Shortlist for Four Clients https://www.adforum.com/agency/6647642/press-releases/34163/pereira-odell-advances-to-clio-shortlist-for-four-clients https://www.adforum.com/agency/6647642/press-releases/34163/pereira-odell-advances-to-clio-shortlist-for-four-clients

SEPTEMBER 2014 -- Pereira & O’Dell has been shortlisted 9 times for 4 clients at the 55th Annual CLIO Awards. The CLIO Awards is an international competition showcasing the work of industry giants in advertising, design and communications.

Shortlisted categories include Film, Music, Branded Content and Engagement. Clients are Airbnb, Intel, Skype and Guitar Center.

The CLIO Awards, coinciding with Advertising Week, will take place on October 1 at Cipriani Wall Street in New York City. To view the shortlist and purchase tickets to the 2014 CLIO Awards, go to: http://www.clioawards.com/

#CLIO55

Pereira & O'Dell CLIO Shortlist

FILM
• Long form (over five [5] minutes)
Intel + Toshiba - "The Power Inside" – Shortlist

• Product/Service, Short form (under one [1] minute)
Skype “Growing Up Family Portrait” – Shortlist

FILM TECHNIQUE
• Cinematography
Airbnb – “From My Window” - Shortlist

BRANDED ENTERTAINMENT & CONTENT
• Film: Product/Service
Intel + Toshiba - "The Power Inside"

• Film: Product/Service
Skype "Stay Together" Family Portraits

ENGAGEMENT:
• Guerrilla
Airbnb #SochiProblems

CLIO MUSIC (Film):
• Brand Collaborations: Commercials (under one 1 minute)
Guitar Center - "All We Sell Is The Greatest Feeling on Earth"

• Use of Music – Original: Commercials (under one 1 minute)
Airbnb - From My Window - Shortlist

• Use of Music – Original: Commercials (under one 1 minute)
Guitar Center - "All We Sell Is The Greatest Feeling on Earth"

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2014-09-05 00:00:00
Memorial Sloan Kettering and Pereira & O’Dell New York Launch Campaign to Announce MSK’s New Creative Platform: More Science. Less Fear. https://www.adforum.com/agency/6647642/press-releases/33981/memorial-sloan-kettering-and-pereira-odell-new-york-launch-campaign-to-announce-msks-new-creative-platform-more-science-less-fear https://www.adforum.com/agency/6647642/press-releases/33981/memorial-sloan-kettering-and-pereira-odell-new-york-launch-campaign-to-announce-msks-new-creative-platform-more-science-less-fear

NEW YORK, NY, September 2, 2014 — Memorial Sloan Kettering Cancer Center today introduced its first new creative campaign in nearly two decades: More Science. Less Fear.

The creative platform and campaign elements were developed and produced by MSK’s creative agency of record, Pereira & O’Dell New York.

MSK sought a creative platform that would speak to its singular focus on cancer and illustrate the remarkable impact of its dedicated community of more than 13,000 staff — including more than 900 attending physicians, 2,200 nurses, and 150 lead scientists.

“Across the world, cancer is the single biggest cause of death and the most feared of diseases. Memorial Sloan Kettering’s mission to change that begins with our commitment to cancer science and continues through our care for each patient — care focused on enabling that individual to go forward with life,” says Craig B. Thompson, MD, MSK’s President and CEO. “For more than a century, this commitment has kept us at the leading edge of innovation in cancer care and research. It’s what drives us to transform the care of cancer so that every patient receives the most effective, personalized treatment.”

The campaign seeks to reinforce MSK as a preeminent leader in cancer care, treatment, and research while using the communications as a vehicle for changing the way people see, talk about, and understand cancer.

“Since its founding as the New York Cancer Hospital in 1884, MSK has changed how the world understands cancer. We have done that by providing exceptional patient care, by developing better treatments, and by changing the stigma associated with the diagnosis,” says Avice Meehan, Senior Vice President and Chief Communications Officer. “This campaign translates our historic mission in a way that is fresh, direct, and relevant.”

The integrated launch campaign will live in the form of TV (three spots), radio, print, OOH, digital, and social, and will evolve with more work throughout 2015. Media Storm LLC, MSK’s media agency of record, has overseen media strategy and placement.

“Memorial Sloan Kettering has never waited for the world to progress cancer care because they are the ones relentlessly pushing the science of what’s possible. More Science. Less Fear. is as much about changing people’s perception of the current state of cancer as it is about affirming MSK’s leadership in treating it,” said Dave Arnold, Executive Creative Director of Pereira & O’Dell New York.

“Since we started working with the team at MSK, we’ve been continuously inspired by how brilliant and passionate they are about what they do. Our goal is to keep developing work that could have a similar impact on people,” said Cory Berger, Managing Director of Pereira & O’Dell New York.


CREDITS:


Client: Memorial Sloan Kettering Cancer Center
Senior Vice President & Chief Communications Officer: Avice Meehan
Director, Consumer Advertising: Pamela Leichter
Manager, Advertising Production: Joseph Fruhman
Strategic Advisors: Belinda Lang, Shoko Masuda
Media Planning: Keith Michon, Helen Alter

AGENCY: PEREIRA & O’DELL/NY
Executive Creative Director: Dave Arnold
Associate Creative Directors: Alexei Beltrone / Jake Dubs / Jay Marsen / Gary Lee
Head of Production: Tennille Teague
Managing Director: Cory Berger
Group Account Director: Carey Cwieka
Account Supervisor: Joelle Hadaya
Associate Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili

DESIGN & ANIMATION: ELASTIC
Art Director: Leanne Dare
Animators: Jeffrey Jeong, Steven Do, Alan Chen, Trix Taylor, Aly Tain, Michael Relth, Taekyu Kim, Henry DeLeon
Designers: Yi-Jen Liu, Lynn Cho, Gyum Heo,
Producer: Heather Johann
Executive Producer: Jennifer Sofio Hall

MUSIC COMPANY: SEARCH PARTY MUSIC
Composer: Nicholas Wright
Executive Producer: Eric Johnson (aka DJ Bunny Ears)
Music Producer: Winslow Bright
Asst. Music Producer: Ian Herbert

# # #

For more information please contact:
Caitlin Hool, Memorial Sloan Kettering, hoolc@mskcc.org
Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com;
Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com

About Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering is the world’s oldest and largest private cancer center, home to more than 13,000 physicians, scientists, nurses, and staff united by a relentless dedication to conquering cancer. As an independent institution, MSK combines 130 years of research and clinical leadership with the freedom to provide highly individualized, exceptional care to each patient. And MSK’s always-evolving educational programs continue to train new leaders in the field, here and around the world. For more information, go to www.mskcc.org.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Skype, Fox Sports 1, Intel, Memorial Sloan Kettering Cancer Center, Realtor.com, Fiat, New Era, Airbnb, Henkel North America, and Rent the Runway.

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2014-09-02 00:00:00
1-800-CONTACTS: "Never run out of contacts" https://www.adforum.com/agency/6647642/press-releases/32722/1-800-contacts-never-run-out-of-contacts https://www.adforum.com/agency/6647642/press-releases/32722/1-800-contacts-never-run-out-of-contacts

July 28, 2014 -- Pereira & O'Dell has launched a TV, radio, outdoor, digital and social campaign for 1-800-CONTACTS introducing the new tagline "Never run out of contacts". The campaign captures the panic and decision-making process, and regret, when it comes to running out of contacts. Did you drop one in the toilet? Or do you have to break out your dreaded back-up glasses? They are situations only people with contact lenses understand. 1-800-CONTACTS wants to help you avoid these situations with the fastest and easiest way to order contacts.

With more than 38 million people wearing contact lenses (that's 76 million eyeballs!), 1-800-CONTACTS has a significant opportunity to attract new customers to their brand.

These :15 spots "Date Night" and "The Fall" launched this week. The campaign will run through 2014.

Never run out of contacts.

Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Account Director: Ashley Brown
Associate Strategy Director: Molly Cabe
Strategic Planner: Beth Windheuser
Vice President, Media Strategy: Joshua Brandau
Vice President, Production: Jeff Ferro
Senior Broadcast Producer: Elisa Moore
Senior Interactive Producer: Erin Davis
Radio Producer: Judy Kreiter
Director of Business Affairs: Kallie Halbach

Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose

Editorial Company: Arcade Edit
Editor - Greg Scruton
Assistant Editor - John Gallagher/Ryan Andrus
EP/Managing Partner - Damian Stevens
EP - Nicole Visram
Producer - Gavin Carroll

Visual Effects, Timber
Jonah Hall & Kevin Lau - Creative Director’s / Partners
Chris Webb - EP
Damian Stevens - Managing Director/Partner
Michael Theurer - Head of Production
Chris Homel - Lead Smoke Artist
Austin Hickman-Fain - Assistant Smoke
Emily Avoujageli - Producer

Music: Future Perfect
Executive Producer: Maxwell Gosling

CG Animation: Laundry
Creative Director: Anthony Liu
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta
Art Director: Anthony Maiuri
Modeling/Texturing/Lighting: Herman Kim, Yang Liu
3D Animation: Herman Kim, Yang Liu
Compositing: Ted Gore, Yang Liu

Sound Mix: 740 Sound, Stephen Dickson
Sound Designer: 740 Sound, John Martin
Executive Producers: Scott Ganary

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2014-07-29 00:00:00
Skype mixes gaming, comedy and a little bit of weird in Level 48 https://www.adforum.com/agency/6647642/press-releases/32721/skype-mixes-gaming-comedy-and-a-little-bit-of-weird-in-level-48 https://www.adforum.com/agency/6647642/press-releases/32721/skype-mixes-gaming-comedy-and-a-little-bit-of-weird-in-level-48

CollegeHumor's signature duo compete in 2-day live streaming event

SAN FRANCISCO, July 29, 2014 -- On July 30, Skype will launch a two day live streaming event titled “Level 48” - http://level48.skype.com . The event will feature CollegeHumor’s Jake Hurwitz and Amir Blumenfeld (Jake and Amir), and be hosted by actor/comedian Bobby Lee.

Fans will be able to watch, chat and participate in the outcome of all 48 levels of the game which will include everything from designing the room to gameplay advice to plotting shenanigans via Skype on Xbox One with Lee who will act as the event’s game master.

During the two day campaign created by agency Pereira & O’Dell, Jake and Amir will compete against one another to determine who is the better gamer. Their only mode of communication to the audience will be through Skype on Xbox one. By adding “Team Jake” or “Team Amir” to their Skype contacts, the audience can either help or hinder their performance by providing gaming tips or by initiating various absurdities. In the most offbeat way possible, Level 48 will showcase many of Skype’s capabilities on Xbox One including voice command and gesture controls, messaging and Snap– a feature that lets you talk and game at the same time.

“Level 48 is an inventive way to show off a premium Skype experience to gamers and people who enjoy using the Xbox One console for entertainment, while connecting our fans with a group of talented comedians,” said Angie Hill, General Manager, Consumer Marketing at Skype.

“The event is a mix of long form comedy, console gaming, and the power of Skype, which is a pretty unique combination. We anticipate that there’ll be some unforgettable moments that are entertaining, funny with a little bit of weird. Ok, maybe very weird,” said Jonathan Woytek, Creative Director at Pereira & O’Dell.

For more information, go to skype.com/level48

#SkypeLevel48

Client: Skype, Inc.

Agency: Pereira & O'Dell
PJ Pereira, Chief Creative Officer
Jonathan Woytek, Creative Director
Brett Beaty, Sr Art Director
Ben Sweitzer, Art Director
Simon Friedlander, Writer
Chris Ryan, Writer
Carolina Penner, Designer
Aaron Rodriguez, Designer
Jeff Ferro, VP of Production
Kelsie Van Deman, Executive Producer
Ivy Truong, Account Director
Ali Forgeron, Management Supervisor
Michael Reardon, Account Manager
Conrad Schuman, Project Manager
Molly Cabe, Associate Strategy Director
Jasmine Summerset, Associate Strategy Director
Liz Wood, Media Strategist
Oliver Berbecaru, Media Strategist
Katie McKinley, Assistant Media Strategist
Kallie Halbach, Director of Business Affairs
Jaime Szefc, Business Affairs Manager
Molly Parsley, Director of PR

Website and live event produced by Pet Gorilla
Director: Luc Schurgers
Exec Producer: Dominic Bernacchi

Teaser and vignettes produced by CollegeHumor and Big Breakfast

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2014-07-29 00:00:00
Pereira & O’Dell New York Hires Head of Production https://www.adforum.com/agency/6647642/press-releases/31965/pereira-odell-new-york-hires-head-of-production https://www.adforum.com/agency/6647642/press-releases/31965/pereira-odell-new-york-hires-head-of-production

Award-Winning Producer, Tennille Teague, Joins Pereira & O’Dell’s East Coast Office

NEW YORK, NY, July 11, 2014 -- Tennille Teague has joined Pereira & O’Dell New York as Head of Production. The hire is the latest move by Pereira & O’Dell’s New York office to expand its roster of services. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era. Teague will report to Pereira & O’Dell’s VP of Production, Jeff Ferro, in San Francisco.

Teague brings over 14 years of global production experience working with brands including Bud Light, LG, MTV, NHL, Range Rover and Campbell’s. Her range includes everything from Super Bowl Spots, animation projects to social causes. Her agency experience includes production posts at Translation, Y&R New York and Mad Dogs & Englishmen. Teague has been a contributing partner and judge with the Tribeca Film Festival,AICP, AICE and Clios award shows.

“Tennille has tremendous production expertise and a passion for storytelling. She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities,” said Cory Berger, Managing Director of Pereira & O’Dell New York.”

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2014-07-11 00:00:00
Skype "Stay Together" receives 5 Lions at Cannes https://www.adforum.com/agency/6647642/press-releases/31241/skype-stay-together-receives-5-lions-at-cannes https://www.adforum.com/agency/6647642/press-releases/31241/skype-stay-together-receives-5-lions-at-cannes

The Skype Stay Together" campaign was rewarded with 5 Lions at the Cannes Lions International Festival of Creativity. 4 in Cyber and 1 in Branded Content. View the complete list of winners at http://winners.canneslions.com/2014/

Thanks to our Skype clients and our partners and to the people who let us share their amazing stories - Denis, Sarah & Paige, Lindsay and Julia. #StayTogether

  • Cannes Lions (Cyber) Silver – Commercial Public Services, Skype, “Stay Together Family Portraits” - link
  • Cannes Lions (Cyber) Silver – Webisodes, Skype “Stay Together Family Portraits”
  • Cannes Lions (Cyber) Bronze – Storytelling – “The Born Friends Family Portrait” - link
  • Cannes Lions (Cyber) Bronze – Use/Curation of Images, Skype “Stay together Family Portraits” - link
  • Cannes Lions (Branded Content) - Bronze - Non-Fiction: Online , Skype, “The Born Friends Family Portrait” - Link

CREDITS:

Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Director: Jonathan Woytek
Sr. Art Director: Tim Delger
Sr. Copywriter: Katie Brinkworth
Art Director: Brett Beaty
Copywriter: Chris Ryan
Sr Art Director: Arnau Bosch
Designer: Leila Moussaoui
VP, Client Services: Gary Theut
Account Director: Ivy Truong
Account Supervisor: Ali Forgeron
Assistant Account Executive: Kelsey Towbis
Project Manager: Katie Shesgreen
VP, Strategy: Nick Chapman
Associate Strategy Director: Jasmine Summerset
Media Strategist: Liz Wood
Strategy Director: Justin Cox
VP, Production: Jeff Ferro
Sr. Integrated Producer: Victoria Whitlow
Sr. Broadcast Producer: Elisa Moore
Sr. Integrated Producer: Erin Davis
Interactive Producer: Kathy Zembera
Print Producer: James Sablan
Producer: Bill Spangler
Business Affairs Manager: Xandra Ess
Studio Manager: Creighton Fung

Production Company: Station Film
Directors: (Peking) Gregory Mitnick, Nat Livingston Johnson
Executive Producer: Caroline Gibney
Producer: Sarah McMurray

Editorial Company: Umlaut Films
Editor: Jessica Congdon
Assistant Editor: Peter Geiger & Michael Pavoni
Colorist: Ivan Miller
Executive Producer: Gina Locurio
Producer: Kelly Gibbs

Music & SFX:
‘The Impossible Portrait’
Original Composition: Human

‘The Animal Family Portrait’ & ‘The Growing Up Family Portrait’
Original Composition: Future Perfect

Sound Mixing:
One Union Recording
Sound Mixer: Matt Zipkin
Executive Producer: Lauren Mask

Digital Production Company:
Uncorked Studios

Photographer/Visual Artist: John Clang

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2014-06-26 00:00:00
Intel + Toshiba's "The Power Inside" wins Branded Content, Cyber and Film Craft Lions https://www.adforum.com/agency/6647642/press-releases/31239/intel-toshibas-the-power-inside-wins-branded-content-cyber-and-film-craft-lions https://www.adforum.com/agency/6647642/press-releases/31239/intel-toshibas-the-power-inside-wins-branded-content-cyber-and-film-craft-lions

"The Power Inside" for Intel + Toshiba USA received 4 Lions at the Cannes Lions International Festival of Creativity! 1 in Branded Content, 2 in Film Craft, and 1 in Cyber.

The series was also nominated for a Daytime Emmys under "Outstanding New Approach".

View the work at http://showcase.noagencyname.com/ThePowerInside/

  • Cannes Lions (Cyber) Webisodes, Intel + Toshiba, “The Power Inside” - link
  • Cannes Lions (Film Craft) Direction – “The Power Inside”, Intel + Toshiba - link
  • Cannes Lions (Film Craft) Casting – “The Power Inside”, Intel + Toshiba – link
  • Cannes Lions (Branded Content) Fiction: Online – “The Power Inside”, Intel + Toshiba – link

CREDITS:

Client: Intel
Johan Jervoe, VP, Sales and Marketing Group; Director, Partner Marketing
Ryan Baker, OEM Partner, Marketing Manager
Billie Goldman, Co-Marketing Manager, Partner Marketing
Tim Baldwin, Campaign Manager, Partner Marketing

Client: Toshiba America Information Systems, Inc.
Carl Pinto, VP of Marketing
Ron Smith, VP of Content
Tom Hume,, Director of Communications
Michele Nguyen-Gueron, Advertising Manager

Lead Agency: Pereira & O’Dell
PJ Pereira, Chief Creative Officer
Jaime Robinson, Executive Creative Director
Jason Apaliski, Creative Director
Ross Cavin, Copywriter
Neil Ramanan, Copywriter
Chris Adams, Art Director
Brett Beaty, Art Director
Jeff Ferro, VP of Production
Bill Spangler, Film Producer
Kelsie Van Deman , Senior Integrated Producer
Gary Theut, VP of Client Services
Henry Arlander, Account Director
Lisl Schilperoort - Account Executive
Nick Chapman, VP of Strategy
Justin Cox, Strategy Director
Joshua Brandau, VP of Media
Andrew Matthews, Media Strategist
Pete Fishman, Media Strategist
Katie McKinley, Assistant Media Strategist
Jennifer McConville, Project Manager
Xandra Ess, Business Affairs Director
Director of Business Affairs - Kallie Halbach
Molly Parsley, Publicist

Production Company: Furlined | Love Child
Director: Will Speck and Josh Gordon
Executive Producer: Diane McArter
Executive Producer: David Thorne
Producer: Jan Wieringa
Writer: Matt Robinson
DP: Jo Willems
Editor: Rick Pearson A.C.E.
Post Supervisor: Chris Ott
Trailer Editor: Nina Kawasaki

Digital Production Partner: Tool of North America
Interactive Director - Ben Tricklebank
Executive Producers- Dustin Callif, Brian Latt, Oliver Fuselier
Sr. Art Director - Matt Gase
Designer-Tatum Cardillo
Creative Technologist - Bartek Drozdz
Head of Digital Production- Joy Kuraitis
Sr. Interactive Producer - Kim Zaninovich
Front End Developer: Felix Turner
Back End Developer: Stan Wiechers
Production Design: Rebekah Quiroz Wiberg
Writer - Charlie Short

VFX/Online: Zoic
Executive Producer: Cally Morton
Creative Director: Rob Moggach
VFX Producer: Matt Olmon

Graphics: Laundry
Creative Director PJ Richardson, Anthony Liu
Executive Producer Michael Bennett
Head of Production Eric Badros
Production Coordinator Kirsten Collabolletta
Storyboards Tristyn Pease, Vince Wei
Animation Ramzi Hogan
Editorial Justin Freedman

Music: Elias
Executive Producer: Ann Haugen
Head of Production: David Gold
Creative Director: Brent Nichols

Sound: POP Sound
Supervising Sound Editor: Darren "Sunny" Warkentin
Co-Supervising Sound Editor: Rusty Dunn
Re-Recording Mixer: Mark Paterson
Sound Designers: Rusty Dunn, Chris Pinkston
Sound Editors: Anthony Vanchure, Frank Buckner, Peter Rincon
Dialog Editor: Lauren Hadaway,
ADR Mixer: Michael Miller, Peter Rincon
ADR Recordist: Kyle Krajewski, Steven Selvaggio
Foley Mixers: Geordy Sincavage, Leobardo Ledon
Foley Artists: Vincent Guisetti, Dave DeCoster
Recordist Brian Tarlecki
POP Operations: Susie Boyajan, Erin Reilly


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2014-06-26 00:00:00
Airbnb #SochiProblems Brings Home 2 Cannes Lions https://www.adforum.com/agency/6647642/press-releases/31238/airbnb-sochiproblems-brings-home-2-cannes-lions https://www.adforum.com/agency/6647642/press-releases/31238/airbnb-sochiproblems-brings-home-2-cannes-lions

This quick thinking real time marketing effort by Airbnb and Pereira & O'Dell received two lions -- PR and Cyber -- at the Cannes Lions International Festival of Creativity!

Check out Airbnb #SochiProblems at http://showcase.noagencyname.com/sochi/

  • Cannes Lions (PR) Response/Real-Time Activity - Airbnb - link
  • Cannes Lions (Cyber) - Targeted Conversations at Scale - Airbnb - link

The Team:
PJ Pereira – CCO
Jaime Robinson: ECD
Rafael Rizuto - Creative Director
Eduardo Marques - Creative Director,
Chris Ryan - Copywriter
Ben Sweitzer - Art Director
Gary Theut – Client Services Director
Marisa Quiter - Account Director
Jen Wantuch - Senior Account Executive
Molly Parsley – Publicist

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2014-06-26 00:00:00
Pereira & O’Dell Wins Three Pencils at 2014 One Show Awards https://www.adforum.com/agency/6647642/press-releases/29512/pereira-odell-wins-three-pencils-at-2014-one-show-awards https://www.adforum.com/agency/6647642/press-releases/29512/pereira-odell-wins-three-pencils-at-2014-one-show-awards

Pereira & O’Dell brought home 3 pencils – 1 Gold, 2 Bronze – from the41st Annual One Show Awards. The pencils were all awarded to the Skype “Stay Together” campaign.

The One Show is the most prestigious worldwide competition celebrating the year's best in advertising, design, interactive, branded entertainment and intellectual property & products.

– One Show Branded Entertainment - GOLD PENCIL - Online - Long-Form - The "Born Friends" Family Portrait
– One Show Branded Entertainment – BRONZE PENCIL - Online - Long-Form - The Impossible Family Portrait
– One Show Interactive - BRONZE PENCIL - Online Films & Video - Short Form – Single - The Born Friends Family Portrait

Visit www.oneclub.org for more information about The One Show

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2014-05-13 00:00:00
Airbnb Celebrates Unique Views of the World with First Global Campaign https://www.adforum.com/agency/6647642/press-releases/29372/airbnb-celebrates-unique-views-of-the-world-with-first-global-campaign https://www.adforum.com/agency/6647642/press-releases/29372/airbnb-celebrates-unique-views-of-the-world-with-first-global-campaign

SAN FRANCISCO—May 9, 2014— Airbnb, the world’s leading community driven hospitality company, today unveiled its first ever global marketing campaign -- Views -- to showcase the unique perspectives of Airbnb hosts around the world.

Watch "Views": http://youtu.be/_yfXzD7tnbM

"The campaign, created by Pereira & O’Dell, Airbnb’s agency of record, and translated internationally by TBWA Worldwide, explores the views of 16 Airbnb accommodations in five countries around the world. It celebrates the local experiences and distinct perspectives possible when traveling with Airbnb from beaches in the US, Thailand markets, the fjords of Iceland, festivals in Spain and the English countryside.

“We wanted to uncover the rare and authentic views of Airbnb listings, while inspiring travelers to broaden their own view of the world,” said Amy Curtis-McIntyre, CMO, Airbnb. “It is a quintessential part of the Airbnb experience for guests to get a fresh travel perspective – through the eyes of the host – and through Views we brought those possibilities to life.”

The campaign includes a 60-second spot directed by Alma Ha’rel, an award winning film and music video director, and digital ads that lead people to a microsite,www.airbnb.com/views, in their native language to explore bookable listings. Featured listings include a villa overlooking the Indian Ocean, a houseboat with a porthole peek at the Mediterranean Sea, and a Reykjavik, Iceland view of sandy beaches and snow-topped mountains.

The 60-second spot is currently running in cinemas in the US and United Kingdom and will be seen inflight on Frontier Airlines, starting May 15, and JetBlue Airways, from June 1. The digital advertisements commence May 22.

"It was really important for us to capture the warmth and personality of each listing and their hosts,” said Jaime Robinson, Executive Creative Director at Pereira & O'Dell. “This is an invitation from the many hosts of Airbnb. By standing where hosts stand and looking through the same windows that they do, we can discover so much about places, people, cultures and even ourselves."

The campaign will run in the United States and eight countries across Europe and Asia, including the UK, Germany, France, Singapore, Korea, Japan, China, and Brazil and across a variety of platforms, including online, mobile, cinema, inflight, and out-of-home (OOH) through early June.

Digital media partners include AFAR, YouTube, Buzzfeed and BBC; mobile partners include Facebook and Twitter; cinema partners include AMC Theaters and Regal Cinemas; and, inflight partners include JetBlue and Frontier Airlines.

# # #

About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 35,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. In Europe, Airbnb has offices in Barcelona, Berlin, Copenhagen, Dublin, London, Milan, Moscow and Paris.

Lead Agency: PEREIRA & O'DELL

Chief Creative Officer - PJ Pereira
VP & Executive Creative Director - Jaime Robinson
Creative Director - Rafael Rizuto
Creative Director - Eduardo Marques
Art Director - Ben Sweitzer
Copywriter - Chris Ryan
VP, Client Services - Gary Theut
Account Director - Marisa Quiter
Management Supervisor - Nidhi Chinai
Senior Account Executive - Jen Wantuch
VP, Strategy - Nick Chapman
Associate Strategy Director - Molly Cabe
Associate Strategist - Beth Windheuser
Associate Strategist - Sara Lezama
VP, Media Strategy - Joshua Brandau
Associate Media Director - Jasmine Summerset
Media Supervisor – Pete Fishman
Associate Media Strategist - Katie McKinley
VP, Production - Jeff Ferro
Broadcast Producer - Bill Spangler
Senior Interactive Producer - Erin Davis
Senior Print Producer - James Sablan
Director of Business Affairs - Kallie Halbach

Production Company: Tool
Director: Alma Har'el
Director of Photography: Alma Har'el
Managing Director Live Action / Executive Producer: Oliver Fuselier
Producer: Christopher Leggett
Editorial Company: Rock Paper Scissors
Editor – Stewart Reeves
Assistant Editor – Luke McIntosh
Editorial Producer – Alexandra Zickerick

VFX/Online - A52
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Meredith Cherniack, Scott Boyajan
Flame Artists: Brendan Crockett
Color Correction: Paul Yacono
Sound Mix/Design - Lime Studios
Johannes Hammers- Sound Design
Loren Silber -Mixer
Patrick Navarre- Assistant Mixer
Susie Boyajan-Queen

Music:
Title: Windows
Composer/Arranger: Zach Shields
Studio Engineer and Mixer: Alexander Burke
Engineer: Chris Mullings
String Players - Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler
Choir Leader - Dedrick Bonner
Singers - Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields
Engineer - Chris Mullings
Trumpet - Danny Levin
Percussion - Ryan Shields, Zach Shields
Piano - Zach Shields

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2014-05-09 00:00:00
Fox Sports 1: MLB Every Saturday https://www.adforum.com/agency/6647642/press-releases/27900/fox-sports-1-mlb-every-saturday https://www.adforum.com/agency/6647642/press-releases/27900/fox-sports-1-mlb-every-saturday

Fox Sports 1 and Pereira & O’Dell New York launch national campaign announcing the new 24-hour sports network will carry Major League Baseball games EVERY Saturday

NEW YORK, NY, March 31, 2014— Fox Sports 1, America’s new 24-hour sports network, has announced that the network will now carry live Major League Baseball games (single or double-headers) all season long, every Saturday.

To promote the new programming, FS1 and its creative agency, Pereira & O’Dell New York, are rolling out a national campaign to create awareness for the nationally televised games, and declaring Saturday as the best day of the week to watch baseball.

The campaign, which includes 3 multi-media style spots (“Sweet”, “Ready”, and “Working”), features some of MLB’s biggest superstars, including Derek Jeter, Mike Trout, David Ortiz, Prince Fielder, Dustin Pedroia, Chris Davis, Josh Hamilton, and others, getting ready for Saturday baseball as a narrator tells viewers why Saturday, the best day of the week, just got that much better.

“Major League Baseball has always been cornerstone sports programming for Fox, so this is a natural fit for Fox Sports 1. We’re excited to become a part of every baseball fan’s weekend rotation”, said Robert Gottlieb, Head of Marketing for Fox Sports 1.

“MLB has some of the most entertaining athletes in sports. But we wanted to show a different side of some of the league’s superstars to get fans excited about the upcoming season on FS1”, said Dave Arnold, Executive Creative Director at Pereira & O’Dell New York.

CREDITS:

Client: Fox Sports 1
EVP, Head of Marketing: Robert Gottlieb
Senior Vice President: Bill Battin
Creative Director, On Air Marketing: Matthew Waddell
Director On-Air Marketing: Mark Kurtz
Producer: Emily Reenders

Agency: Pereira & O’Dell New York
Executive Creative Director: Dave Arnold
Managing Director: Cory Berger
Associate Creative Director: Jake Dubs
Senior Copywriter: Barry Katz
Senior Art Director: Alexander Kaplan
VP, Production: Jeff Ferro
Senior Producer: Jess McMahon

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2014-03-31 00:00:00
Pereira & O'Dell named in The World's Top 10 Most Innovative Companies in Advertising by Fast Company https://www.adforum.com/agency/6647642/press-releases/26881/pereira-odell-named-in-the-worlds-top-10-most-innovative-companies-in-advertising-by-fast-company https://www.adforum.com/agency/6647642/press-releases/26881/pereira-odell-named-in-the-worlds-top-10-most-innovative-companies-in-advertising-by-fast-company

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2014-02-26 00:00:00
Memorial Sloan Kettering Appoints Pereira & O’Dell New York as Creative Agency of Record https://www.adforum.com/agency/6647642/press-releases/26877/memorial-sloan-kettering-appoints-pereira-odell-new-york-as-creative-agency-of-record https://www.adforum.com/agency/6647642/press-releases/26877/memorial-sloan-kettering-appoints-pereira-odell-new-york-as-creative-agency-of-record

NEW YORK, NY, FEBRUARY 25, 2014— Memorial Sloan Kettering announced the appointment of Pereira & O’Dell in New York as its creative agency of record and Media Storm as its media agency of record following competitive reviews that concluded earlier this month.

“For 130 years, Memorial Sloan Kettering has focused relentlessly on a singular mission: discovering better treatments for cancer and improving the lives of those who are touched by cancer. Pereira & O’Dell and Media Storm showed outstanding insight into our mission during the review process,” says Avice Meehan, Senior Vice President and Chief Communications Officer. “We have every confidence that our new agency partners will help us deliver compelling communications that will benefit and educate individuals and their family members in responding to a cancer diagnosis.”

Pereira & O’Dell New York will lead the development of a new strategic and creative communications platform for Memorial Sloan Kettering. Work from the agency will launch later in 2014.

Pereira & O’Dell is well-known for its work for clients including Skype, Intel, and Airbnb that emotionally connects brands with audiences in a truly authentic way. Over the past year the agency’s New York office has developed momentum working with clients including Fox Sports 1, New Era, Realtor.com, Reebok, and the Los Angeles Times. This is the agency’s first big foray into healthcare.

“We could not be more enthusiastic to partner with one of the world’s most forward-thinking and vital organizations”, said Cory Berger, Managing Director at Pereira & O'Dell in New York. “This is an opportunity to not only communicate all of the extraordinary things happening at MSK, but to create work that changes the way people understand and talk about cancer.”

Acting as Media Agency of Record Media Storm will lead development of innovative media campaigns for Memorial Sloan Kettering.

Media Storm is the second largest independent media company in the U.S. with clients that include Open Road Films, Mohegan Sun and PopSugar. The company has redefined media planning with a unique “non-paid before paid” approach, a process that not only allows brands to more successfully connect with audiences, but also significantly increases the reach of a brand’s budget.

“Memorial Sloan-Kettering is an iconic brand that truly makes a difference in people’s lives everyday. It is going to be both an honor and a welcomed responsibility to be their media partner,” Antony Young, President of Media Storm.

Joanne Davis of Joanne Davis Consulting, Inc., oversaw both reviews.

For more information please contact: Jeanne D’Agostino, Memorial Sloan Kettering, dagostij@mskcc.org; Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com ; Benson Hausman, Media Storm, bhausman@mediastorm.biz

# # #

About Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering is the world’s oldest and largest private cancer center, home to more than 12,000 physicians, scientists, nurses, and staff united by a relentless dedication to conquering cancer. As an independent institution, MSK combines 130 years of research and clinical leadership with the freedom to provide highly individualized, exceptional care to each patient. And MSK’s always-evolving educational programs continue to train new leaders in the field, here and around the world. For more information, go to www.mskcc.org.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age list based on the company’s business performance and impact on client business and was also featured in Creativity’s Top 10 Agency Innovators for its industry leadership and innovation. Among the Pereira & O’Dell client roster are Skype, Intel, Fiat, Fox Sports 1, New Era, BevMo!, Airbnb, Henkel North America, and Realtor.com.

About Media Storm


Media Storm is the strategic media and marketing division of Water Cooler Group and works with some of the most well known digital, entertainment and retail brands. Since 2001, Media Storm has been challenging the media agency model by redefining "media" and the process by which it is activated for clients. With offices in New York City, Los Angeles and Norwalk, Connecticut, Media Storm uses its expertise in creating awareness and driving traffic to create experiences for its clients' brands that become part of the cultural vernacular. By doing so, they extend, leverage and unlock their partners' full potential and value. Clients include Open Road Films, Food Network, Mohegan Sun, CT Tourism, Shop Style and PopSugar. For more information, please visit www.mediastorm.biz.

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2014-02-26 00:00:00
GUITAR CENTER INSPIRES NEW MUSICIANS WITH MARKETING CAMPAIGN FEATURING QUESTLOVE https://www.adforum.com/agency/6647642/press-releases/26188/guitar-center-inspires-new-musicians-with-marketing-campaign-featuring-questlove https://www.adforum.com/agency/6647642/press-releases/26188/guitar-center-inspires-new-musicians-with-marketing-campaign-featuring-questlove

New Brand Message "All We Sell Is The Greatest Feeling On Earth" marks shift in creative direction for music instrument retailer

  • Campaign to launch February 3, 2014 with commercial spot featuring QuestloveGuitar Center celebrates 50 years of encouraging musicians and non-musicians alike to connect with the inherent joy that comes from playing an instrument
  • First time the music instrument retailer has launched an inspirational brand-focused campaign

Los Angeles, CA (February 4, 2014): 2014 marks 50 years of Guitar Center helping artists make music. Continuing in this tradition, the retailer is launching a new campaign and tagline entitled "All we sell is the Greatest Feeling on Earth". The campaign will span across broadcast, print and online, with the first TV spot launching on February 3rd, featuring Time Magazine's 2013 "Coolest Person on Earth" Questlove as the campaign's first Ambassador.

With more instant access to entertainment than ever before, consuming music has never been easier, though as any musician knows, listening to music is only half of the story. This new campaign celebrates the inherent joy that comes from playing an instrument and showcases artists in the field that are sharing that joy with others. As the industry leader, Guitar Center values the responsibility to encourage future musicians and to help active musicians take their abilities to the next level; the new campaign tagline was developed with this philosophy in mind.

The music instrument retailer will be rolling out major campaign initiatives throughout the year featuring other genre-defying artists soon to be announced. This level of inspirational brand-focused marketing is unprecedented for Guitar Center.

The campaign came to life in a partnership between International award-winning advertising agency Pereira & O’Dell and Guitar Center’s exceptional in-house creative team. The process was truly collaborative, with a strategic approach to combine Guitar Center’s in-house production capabilities and credible artist relationships with Pereira & O’Dell’s creative leadership to develop the campaign.

Guitar Center remains dedicated to developing a comprehensive scope of original content programming covering broadcast and the web, empowering artists of all types - from the unsigned and the independent to the legendary and established. Additionally, Guitar Center provides a full calendar year of programs developed to inspire non-musicians to pick up an instrument, encourage new musicians to strengthen their skills and provide opportunities for emerging artists to turn their passion into a profession.

"In a space dominated by brand and artist alignment, it's unique to have a retailer partner with an artist to encourage participation in an experience rather than purely purchasing a product," said Frank Hamlin, EVP Marketing at Guitar Center. "Guitar Center doesn't just sell instruments; we sell the greatest feeling on Earth."

"Working with our Guitar Center partners to create the campaign has been an amazing experience. Spend any time in a Guitar Center and you'll find the truth of the campaign is instantaneous, which made the collaboration so rewarding," said Andrew O'Dell, CEO and Co-Founder, Pereira & O’Dell.

About Guitar Center

Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment, with more than 256 stores across the U.S. In addition, the Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1984. This year marks the 50th anniversary of Guitar Center’s historic first-steps to helping people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com

About Ahmir “Questlove” Thompson

Drummer, DJ, producer, culinary entrepreneur, New York Times best-selling author and member of The Roots - Ahmir “?uestlove” Thompson, is the unmistakable heartbeat of Philadelphia’s most influential hip-hop group. He is also the Musical Director for Late Night with Jimmy Fallon, and soon to be The Tonight Show with Jimmy Fallon, where his beloved Roots crew serves as house band. Beyond that, this 4-time GRAMMY Award winning musician's indisputable reputation has landed him musical directing positions with everyone from D'Angelo to Eminem to Jay-Z. Recently making his way into the culinary world with his signature "Love's Drumstick," ?uestlove began his own culinary quest with off-premise catering, featuring Creole and Korean inspired soul food with a focus on locally sourced ingredients and “on-a-stick” decadence, for hi-profile exclusive events. In 2013, Ahmir also released two books including the New York Times Bestseller Mo’ Meta Blues and Soul Train: The Music, Dance and Style of a Generation.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Clients include Skype, Airbnb, Intel, Guitar Center, Mattel, Reebok and Fox Sports 1.

FOR MORE INFORMATION PLEASE CONTACT:

Sarah Chavey | FILTER Creative Public Relations | 313.407.7571 | sarah.chavey@filtermmm.com

Molly Parsley | Pereira & O'Dell | 415-696-7757 | molly.parsley@pereiraodell.com

Pereira & O’Dell
- Jaime Robinson, VP, ECD
- Robert Lambrechts, CD
- Brett Beaty, Art Director
- Gabriel Miller, Copywriter
- Gary Theut, V.P. of Account Services
- Kyle Caruso, Account Supervisor
- Judy Kreiter, Producer
- Eric Alexander Hughes - agency editor

Guitar Center
- Frank Hamlin, EVP of Marketing
- Sammy Moir, Director of Television & Radio Production
- Dustin Hinz, Director of Music & Entertainment Marketing

In-House Production: Guitar Center
- Gabriel Olson, Director
- Matt Egan, Director of Photography


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2014-02-04 00:00:00
Fox Sports 1 rolls out spot for Fox Sports Live during Super Bowl XLVIII https://www.adforum.com/agency/6647642/press-releases/26152/fox-sports-1-rolls-out-spot-for-fox-sports-live-during-super-bowl-xlviii https://www.adforum.com/agency/6647642/press-releases/26152/fox-sports-1-rolls-out-spot-for-fox-sports-live-during-super-bowl-xlviii

January 31, 2014, NEW YORK -- Fox Sports 1, America’s new 24 hour sports network, will be airing a NEW spot for it’s FLAGSHIP NEWS show, FOX Sports Live, during Super Bowl XLVIII. The spot stars co-anchors, Jay Onrait and Dan O’Toole, two of the network’s breakout stars, taking viewers on an extravagant golf cart tour in the Fox Sports Headquarters where they reveal the “dream team” cast of Fox Sports Live, featuring co-hosts Gary Payton, Andy Roddick, Donovan Mcnabb, Ephraim Salaam and Charissa Thompson.

The spot is a collaboration by Fox Sports 1 and its agency Pereira & O’Dell New York, and directed by Tim K of Gifted Youth (a division of Funny or Die).

“Fox Sports Live is one of our cornerstone shows, and Jay and Dan have quickly built a loyal following. We have big plans for them in the near future.” Says Robert Gottlieb, EVP Head of Marketing at Fox Sports.

“It was time to properly introduce Jay and Dan to America, and what better way than during the Super Bowl, on Fox.” said Dave Arnold, Executive Creative Director at Pereira & O’Dell New York.

The campaign is supported by OOH around NYC including a spectacular billboard, and wrapped double decker buses.

CREDITS:

CLIENT: Fox Sports 1

Robert Gottlieb, EVP, Head of Marketing

Bill Battin, SVP, On-Air Marketing

Keith Hritz, VP, On-Air Marketing

Chris Stifel, VP, Creative On-Air Marketing

Matthew Waddell, Creative Director, On Air Marketing

Mark Kurtz, Director On-Air Marketing

AGENCY: Pereira & O’Dell New York

Dave Arnold, Executive Creative Director

Cory Berger, Managing Director

Jeff Ferro, Executive Producer

Jessica Friedman, Senior Producer

Kim Svarney, Account Director

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2014-01-31 00:00:00