Nick Jefferson is the Managing Director of gyro, London. Formerly CEO of Corporate Edge, the brand consultancy, which he contemporised and led to a financial and cultural turnaround, Nick joined gyro in 2012, with a mandate to effect a similar transformation. Leading the agency to a suite of new business wins, including such iconic brands as Etihad, Nokia, Hilton Worldwide, SAB Miller and the BBC, he has particular expertise in B2B marketing and is comfortable working with C-suite professionals across all areas of brand. Nick read law at Hertford College, Oxford, and went on to qualify into one of the City’s leading law firms, until he found an altogether more satisfying way of earning a crust. He sits on the Advisory Board of Innovation Capital Advisors and is a regular contributor to The Huffington Post, Campaign and The Marketing Society. He speaks Spanish and French, and the tiniest smattering of Mandarin.