[CHICAGO – DECEMBER 1, 2011] – Mike Hensley, executive vice president of gyro, the global ideas shop, received the Business Marketing Association's most prestigious honor today—the 2011 G.D Crain Award.
The G. D. Crain Award is named in honor of the founder of Crain Communications and one of the founders of the Business Marketing Association. Created in 1969, the annual award recognizes a BMA member for career achievement in business-to-business marketing and exceptional service to the advancement of the Association at the national level.
The G.D. Crain Award carries with it election to the BMA Hall of Fame and an honorarium from the Crain Foundation.
“Mike has a long history of success that only continues to grow through his great work here at gyro,” said Christoph Becker, ceo+cco, gyro. “He has been an essential part of the creation our global ideas shop. Our daily mission is to ignite something. Mike has been igniting the agency business for decades.”
Rick Segal, president worldwide & chief practice officer said, “On September 3, Mike and I inconspicuously celebrated 30 years of professional partnership. All who have worked with Mike over the years, or even more recently, know what a treasure he is to our agency. Now, the whole industry is acknowledging this fact as well.”
Hensley has been a creative director, account planner and account director during his 30 years in the business. He has helped to build service and creative teams to meet the global needs of major brands including John Deere, USG, GE, Kodak, BP and others.
While at HSR Business to Business, which he co-founded with Segal, he established the agency’s digital practice in 1994 and helped launch the research and brand-consulting group in 1998. Additionally, he developed many of the processes, procedures and tools used to drive the agency’s planning and delivery systems, as well as client satisfaction assessment. HSR merged with gryo in 2009.
Mike has served on a number of industry boards including the AAF and the BMA, where he served as national chairman in 2005. He has been a BMA member since 1981 and has also served as chairman of the international board and president of the Cincinnati chapter.