Press Releases - Gyro - Gyro Press Releases at en-us Copyright 2017 GYRO SAN FRANCISCO APPOINTS DREW MEYERS PRESIDENT SAN FRANCISCO — gyro, the global ideas shop, has appointed Drew Meyers as president of gyro San Francisco.

Meyers brings with him a strong blend of client services expertise, technological savvy and proven leadership skills. He leads the office with Executive Creative Director Steffan Postaer, who, along with the rest of the gyro team, has successfully elevated the San Francisco office’s creative output, thinking and culture.

Meyers brings with him over 15 years of experience at leading agencies including Publicis, MRM Worldwide/McCann Worldgroup, Digitas and most recently Organic.

He has led client engagements for numerous global technology brands such as Microsoft, Intel, Google, Brocade, Box and PayPal. Meyers has also applied his client relationship leadership skills to T-Mobile and LG Mobile in telecom; Chevy and Scion in automotive; and more recently to the likes of Nike, Quaker and Nature's Way in the consumer goods space.

Whether it's in the domain of digital, direct or brand work, Meyers’ trademark is to take a highly strategic approach to client services and to help inspire and ignite creativity and innovation on behalf of clients.

"The unique gyro culture and their ignition process combine to deliver an incredibly strong and differentiated value proposition for clients and agency talent,” said Meyers. “This business is about bringing the best people together to deliver superlative levels of creativity and innovation. Simply put, that's what gyro does — and I couldn't be more excited for the opportunity to build on the impressive momentum that Steffan and the current team have achieved."

“I’m overjoyed welcoming Drew Meyers into our fold,” said Postaer. “His pedigree and passion make him a perfect fit when it comes to executing humanly relevant ideas for all of gyro’s clients and the new ones to come. We have much to be excited about in 2013, especially with the addition of our new president.”

“Drew is a perfect fit. He has the true talent to inspire and he loves technology,” said Christoph Becker, global CEO and chief creative officer, gyro. “He and Steffan will make gyro San Francisco’s star shine even brighter.”

gyro San Francisco works with Cloudera, Dell Software Group, Google, Ryder, SMART Technologies, Turn and VMware.

2013-01-14 00:00:00
GYRO TAKES SIX B2B MARKETING AWARDS [London, UK] gyro, the global ideas shop, received six top honors at the B2B Marketing Awards making it one of the evening’s biggest winners.

Held at the HAC in London on November 22, 2012, the event brings together the biggest B2B agencies and showcases the year’s best work.

gyro was recognized in six of twenty five categories with four wins and two runner-up awards. gyro also received 13 shortlists.

Competition was fierce and gyro came out on top with the following awards:

WINNER: Best Use of live-event marketing for "You're On" for John Deere

WINNER: Best use of social media for "Luv the Nug" for Scotsman Ice Systems

WINNER: Best internal audience campaign for "The Healthy Workplace Project" for Kimberly-Clark Professional

WINNER: Best B2B product launch campaign for "The Weight Has Been Lifted 2.0" for USG

RUNNER-UP: Best SME-targeted campaign for "More Sense Than Money" for Powwownow

RUNNER-UP: Best use of creative for "The Healthy Workplace Project" for Kimberly-Clark Professional

See the entire list of winners here:

Read more about the B2B Marketing Awards here:

2012-11-26 00:00:00
AARON STERN JOINS GYRO DENVER AS EXECUTIVE CREATIVE DIRECTOR gyro, the global ideas shop, has tapped Aaron Stern as executive creative director for its Denver office.

Stern joins gyro Denver at a time of strong growth. The Denver native will work to continue to expand the agency in terms of new business as well as creative excellence.

Stern has a strong history of pitching and winning top clients. Most recently, at TBWA\Chiat\Day, he led the team that pitched and won Accenture. He also worked on other clients including Skittles, Jameson and Vonage. Stern spent two years at the agency as a freelance creative director.

Early in his career, Stern was a writer at Black Rocket, working on Yahoo. Goodby Silverstein and Partners soon tapped him for a senior writing role, which he stayed with until Paul Venables and Greg Bell left to form their shop in 2001. He joined them as associate creative director.

After 10 years in San Francisco, Stern moved to New York to attend New York University’s MFA Writing Program, studying under E.L. Doctorow, Darrin Strauss and others.

He has since been a freelancer at many of the world’s top shops such as BBDO, Deutsch, Ogilvy, Y&R and others.

Stern’s work has won some of the industry’s biggest awards at Cannes, One Show, the Effie Awards, Mercury Awards, Kelley Awards and Communication Arts Annual.

Stern will partner with Denver General Manager Daphne Fink Taber, who said, “gyro Denver continues to expand into new and exciting territories. Aaron will help keep our strong momentum by working hand in hand on both the new business and creative fronts. He has a history of success in both areas. I look forward to the good things to come.”

Stern said, “Even though the rules of advertising are being rewritten almost daily, what remains unchanged is the need to connect with consumers on a real, emotional level. gyro truly understands that, and I'm looking forward to bringing my experience on both coasts to help lead the talented team in Denver.”

“With Aaron joining our team, it proves that gyro has ignition and is attracting top talent in the industry,” said Christoph Becker, global CEO and chief creative officer, gyro. “He comes to Denver at a perfect time. I know he will bring out only the best in our Denver office and our network.”

gyro Denver works with a variety of top accounts including WOW Cable Internet & Phone, Milliken & Co., DCP Midstream and Johns Manville.

2012-11-15 00:00:00
FORBES DEBUTS 'CHANGE THE WORLD' CAMPAIGN FROM GYRO NEW YORK Forbes is launching a new brand advertising campaign this month -- its first in five years. Created by gyro New York, it features entrepreneurs recently featured on Forbes covers who exemplify what it takes to be truly successful today. The first ad features the Internet entrepreneur Sean Parker who helped revolutionize the music business with his audio file-sharing site Napster. He was also president of Facebook during the social network’s formative years. The copy in the Parker ad reads: “Make more than money. Make history. Sean Parker, serial entrepreneur, Forbes cover October 2011." Read more here:

2012-11-07 00:00:00
MIKE SHACKLE NAMED ECD GYRO LONDON [LONDON – October 16, 2012] gyro, the global ideas shop, has appointed Mike Shackle as Executive Creative Director for its London office.

Shackle, who has more than 20 years of award-winning experience, will continue to bolster the creative offering of one of gyro’s most decorated offices. He will work across all gyro London accounts which include Virgin Atlantic, FedEx and HP.

Shackle’s work has been globally recognized across all creative disciplines, including TV, print, digital, design and direct marketing at Cannes, D&AD, One Show and the CLIOs.

Shackle has overseen the creative for some of the world’s leading brands including Land Rover, Dell, Microsoft, Vaseline, Singapore Airlines, Standard Chartered Bank and Caltex (Chevron Texaco).

While Shackle was Creative Director at TBWA Singapore, it was named agency of the year four years running. At Y&R/Enfatico Beijing, Shackle brought home the agency’s first wins at Cannes and D&AD. He moved to New York in 2010 to join BBH as executive creative director.

“Mike is a true creative leader. As a Brit who has lived and worked in Asia, North America and Europe, he brings a truly international perspective to our global network,” said Nick Jefferson, Managing Director, gyro London. “With Mike, gyro London will reach its next level in its unstoppable pursuit of creative innovation and thought leadership for our clients.”

“In this day and age, it's even more important than ever to create work that ignites real human emotions,” said Mike Shackle, Executive Creative Director, gyro London. “After working in Asia and the States, it's exciting to come home to join an agency that has that belief ingrained into it's DNA.”

“London is a talent magnet for unconventional thinkers,” said Christoph Becker, ceo+cco gyro. “Mike is a creative leader who will continue to inspire and elevate London, which has long been a center for excellence for gyro. I look forward to the great work to come.”


About gyro

We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic.

2012-10-16 00:00:00
NEW MD AT BMA B2B AGENCY OF THE YEAR, GYRO LONDON [London – September 10, 2012] gyro, the global ideas shop, has appointed a new managing director for its London office.

Nick Jefferson has joined gyro London today; a role made vacant by Claire Wright’s decision, in June 2012, to leave and pursue new opportunities. Jefferson will report to gyro's global chief executive and chief creative officer, Christoph Becker.

Jefferson is the former CEO of Corporate Edge, the branding and creative agency who work with EDF Energy, Shell and Aramco Overseas Company, which he successfully refreshed and contemporised.

Prior to Corporate Edge, Jefferson was the head of corporate communication agency, Likemind. In 2010, owners The Photon Group (now Enero, who in the UK also own Naked Communications and Frank PR) asked him to drive the merger between Likemind and Corporate Edge and then to lead the combined enterprise.

Christoph Becker, “London is home to some of gyro’s largest and most iconic global accounts. Nick’s energy, unique experience and understanding of our UNO culture and how it’s propelled gyro forward over the past 12 months makes him the perfect managing director of gyro London”.

Nick Jefferson said, “In my experience gyro has the most focused vision, direction and culture of any agency I’ve encountered. gyro has built itself around its UNO culture. It has a commitment to creating humanly relevant ideas and has hired some of the brightest minds in our industry. I can't wait to get cracking.'

Outside of North America, London is gyro’s largest office, and heads up the global accounts for FedEx, HP and Virgin Atlantic.

2012-09-10 00:00:00
NEW ECD APPOINTMENT AT GYRO DUBAI [DUBAI – 02 July, 2012] - Guilherme Rangel has taken on the role of executive creative director at gyro Dubai. Rangel brings with him over 15 years of award-winning industry experience and will help to strengthen the creative offering in Dubai.

Rangel began his career in Brazil at local powerhouses such as Fischer America, Brazil’s then 3rd largest agency, and TBWA/BR, before moving to Dubai to work with agencies such as Impact BBDO, Young & Rubicam and DraftFCB.

Some of the clients Rangel has worked with in his career include; LG, Emaar, Sony, Ford, Absolut Vodka, Emirates, Pepsi and Masterfoods.

Fiona Menzies, Managing Director, gyro Dubai, said: “We finally have the rock-star we've been searching for to front our global ideas shop in Dubai. Guilherme brings an unstoppable energy and Brazilian-passion that will help us create unconventional, unique and humanly relevant ideas. Today marks the start of something very special.”

Commenting on his new role, Rangel commented: "I feel joining gyro and its fantastic team is an amazing opportunity to share my vision of creating and delivering humanly relevant ideas.”

Rangel is one of several recent appointments made by the Dubai team. Neil Harrison was recently hired in as creative lead from Saatchi and Saatchi. Recent client wins included; Fosters, Meydan and Yahoo!.

2012-07-02 00:00:00
GYRO CINCINNATI NAMED TOP WORKPLACE [Cincinnati – June 19] gyro Cincinnati has been recognized as one Cincinnati’s Top Workplaces for 2012, according to a survey published by the Cincinnati Enquirer.

The annual Top Workplace List evaluates 4,000 companies across the country. Seventy-five companies, in total, were selected in the Cincinnati region. The evaluations for the list are based purely on employee opinions.

“We set out on a very deliberate journey to create a unconventional culture marked by inspiration, collaboration and mutual respect,” said Adryanna Sutherland, president, gyro Cincinnati. ”This recognition is a tribute to the effort on everyone's part to make gyro a great place to work. We are thrilled to receive this award and all that it represents."

The best places share common traits, per the Cincinnati Enquirer namely “conviction by employees that their work is valued and their ideas sought out. Confidence that top managers are leading their businesses in the right direction. And commitment from every level to finding better ways of producing products and delivering service.”

"There is nothing more humanly relevant than creating a creative and exciting workplace—one that allows talent to thrive,” said gyro ceo+cco Christoph Becker. “gyro Cincinnati, led by President Adryanna Sutherland and Executive Creative Director Mike Tittel have elevated their gyro culture and have been rewarded for doing so."

To learn more about the Top Workplaces designation and see who else made the list, visit

2012-06-25 00:00:00
GYRO DEBUTS FIRST TV CAMPAIGN FOR TURN DURING 'MAD MEN' FINALE [SAN FRANCISCO – June 7, 2012] gyro, the global ideas shop, plans to debut its first integrated campaign for digital marketing specialist Turn during the finale of the AMC series “Mad Men” on Sunday, June 10.

The cross-channel effort kicks off with a high-profile TV spot shot by acclaimed director Michael Lehmann. Lehmann’s credits include “True Blood,” “Californication,” “Dexter” and the cult classic “Heathers.”

The TV spot, which is also going to air during the finale of “The Pitch,” is the first for Turn. Turn is a cloud platform that enables marketers to make smarter decisions to precisely execute cross-channel campaigns. Turn tapped gyro San Francisco as its agency of record late last year, to create a fully integrated platform effort that uses the same principles that Turn brings to its client base.

After Sunday, the campaign continues online at, which includes three alternate endings to the TV spot, a blog diary chronicling the campaign’s creation and further information about Turn’s capabilities (the Turn Effect) that other digital media can support.

“In digital marketing, great creative and great technology go hand in hand,” said Paul Alfieri, vice president, global marketing, Turn Inc. “This campaign perfectly accentuates our innovative marketing technology platform.”

The ad is set in the offices of a Madison Avenue agency, circa 1962, where an impeccably groomed ad executive is about to begin a tryst with a shapely young woman from the secretarial pool. Then, another woman walks in. Overcome with jealousy, one of the women fires a bullet, and the scene shifts to super-slow motion. A voice-over breaks in, likening the “10 milliseconds” required for the bullet to traverse the room to the speed of Turn’s digital advertising platform. “Turn targets all the right online audiences with deadly accuracy,” the voice-over explains. “Never second-guess a decision, at least not a business decision.”

The ad is meant to be an immediate profile-raiser for Turn by capitalizing on the marketing-heavy makeup of the “Mad Men” viewership. “There is a burning cigarette in this commercial, a couple makes love, a weapon is fired, none of those things happen in commercials, but they happen in this one,” says Steffan Postaer, gyro San Francisco executive creative director. “It’s a game-changer.”

"Turn is a very inspiring and brave client, and gyro San Francisco President Robert Ray and ECD Steffan Postaer are an amazing team,” said Christoph Becker, gyro CEO and chief creative officer. “Together, they led the creation of a brilliantly unconventional campaign.”

Dark Light Pictures, which has worked with Coca-Cola, Budweiser, Honda and a host of other A-List brands, handled the production duties.

2012-06-07 00:00:00
GYRO NAMED BMA AGENCY OF THE YEAR 2012 gyro, the global ideas shop has today been named “Agency of the Year” by the international Business Marketing Association (BMA). The gyro network with 17 offices in North America, Europe, Middle East and Asia was presented with the honor at today’s BMA’s annual conference.

Founded in 1922, the BMA is headquartered in Chicago and is the world’s premier community devoted to advancing B2B advertising and marketing. The BMA agency of the year accolade is awarded to an agency whose creative output has achieved the highest number of creative awards. At the recent BMA B2 International awards, gyro won more than a quarter of the available awards. Specific highlights include:

* B2B awards for our teams in Chicago, Cincinnati, London, Madrid, Manchester and our newest office in Singapore.

* Winning 44 individual B2B awards, almost three times more than any other agency.

* Client campaign wins across HP, FedEx, Hobart, Heathrow Express, gyro, Tetra Pak, Kimberly-Clark Professional, Venture Finance and USG.

* Top honors for John Deere and HP, winning in the top group categories.

Commenting on the accolade, gyro’s chief executive and chief creative officer, Christoph Becker said, “I’m extremely proud of my colleagues and hugely thankful to our clients. It’s easy to stay in the creative shadows, but in every office in our network we’re producing brave and humanly relevant ideas for clients who recognize that creative excellence is the only option. A proud moment in the evolution of gyro and a day we’re all celebrating with our clients.”

BMA Chairman Eduardo Conrado said, “gyro is a truly worthy winner of the BMA ‘Agency of the Year.’ The agency leads the charge in driving high standards of marketing excellence and innovation advanced by the BMA.”

2012-05-31 00:00:00
BOARDROOM REPLACED BY THE KITCHEN TABLE [NEW YORK – April 16, 2012] Ninety-eight percent of executives send work-related e-mails outside of the typical “9-to-5 work week.” Contrary to the negative perceptions about being “always on,” this new reality is having a positive effect on people’s work and personal lives, according to research released today.

Surveying 543 business decision-makers, gyro, the global ideas shop, and Forbes Insights found that boundaries of time and space that once defined the workplace no longer exist.

Often driven by personal ambition and the desire for efficiency, 63 percent of people check their e-mail at least every one to two hours during non-work hours. More than half (53 percent) step away from a family occasion to deal with a business issue. And only 3 percent said that they never tend to work e-mails or calls while on vacation.

Despite this, respondents said that they feel in control and able to enjoy their personal time. Only 15 percent said that they struggle to separate work from valuable personal/family time; and 84 percent feel empowered and well prepared to make business decisions, due to the constant stream of information.

The findings demonstrate that people no longer feel rushed to make business decisions, instead valuing the freedom and flexibility that this “@Work State of Mind” allows. With emotion intrinsic to all business decisions, people’s private lives are playing a greater role in decisions. The study shows that:

* More than three-quarters (77 percent) cite personal values as very or critically important to their decision-making.

* Fifty-six percent said that personal social networks influence their determinations.

* Seventy-three percent said they make better business decisions because they have more time to think.

* Fifty-nine percent said they make business decisions in the home.

“Our research challenges the perception that people are unable to juggle busy working lives with personal time,” said Christoph Becker, gyro’s CEO and chief creative officer. “Decision-makers are blending work and personal time effectively to make better business decisions, free from the shackles of the ticking clock. This research offers our clients valuable insight on when, where and how they can influence the high-value decisions made by their customers. Nine-to-five thinking is a thing of the past, and this must be reflected in how brands advertise with their customers and clients. Things have moved on, and so should old attitudes to advertising.”

“We all know technology has expanded our connection to work. But only now do we have research into the attitudes and habits of senior business people on how an always-on world impacts business decisions,” said Bruce H. Rogers, chief insights officer for Forbes Media. “Forbes Insights is pleased to partner with gyro on this seminal research and its implications for business marketers.”

The full study can be downloaded at

2012-04-17 00:00:00
GYRO NAMES ETHAN HAYS SEARCH DIRECTOR gyro, the global ideas shop, has appointed Ethan Hays as Search Director.

Hays joins gyro from Uptake Networks, recently acquired by Groupon, where he was Director of Revenue. Prior to Uptake, he was Principal SEO Engineer at leading SEO firm Stone Temple Consulting working with “The Art of SEO” author Eric Enge.

“Not being prominently visible online is the same as being invisible,” said Christoph Becker, ceo+cco, gyro. “Ethan’s expertise will elevate our already strong SEO practice.”

Hays has nearly a decade of experience in search engine marketing, with a focus on search engine optimization, Web analytics and conversion rate optimization.

In both in-house and agency roles, Hays has consulted with clients ranging from Fortune 50 companies such as Procter & Gamble and United Healthcare to a variety of technology start-ups.

Hays helped build Healthline Networks into one of the top-10 U.S. health information networks, per comScore. He began his career in online marketing at QuinStreet, where he was the leading search marketing revenue producer for the company by the end of his second year.

“gyro is a unique opportunity to join an agency just as it is beginning to explode,” said Hays. “The mix of the talent, the vision, the culture and the clients is a strong one. SEO has been identified as an important part of the agency offerings, I'm glad to be joining a talented team and look forward to the great work to come.” Hays reports to gyro Director of Search Dennis Chacon.

2012-03-21 00:00:00
STEFFAN POSTAER JOINS GYRO AS EXECUTIVE CREATIVE DIRECTOR gyro, the global ideas shop, has tapped Steffan Postaer as executive creative director for its San Francisco office.

Postaer joins gyro at a time of rapid growth. In addition to helping launch Google brand pages; the San Francisco office handles VMware, Hewlett Packard Printing, Ryder Trucks and other top brands.

“Steffan is further proof that gyro has become a talent magnet for people who are interested in ideas, not bureaucracy,” said Christoph Becker, global CEO and Chief Creative Officer gyro. “He joins us at a time when we are elevating our global ideas shop to the next level. He is a proven creative leader with the drive to help us continue to build and succeed.”

Postaer will join Robert Ray, president, in jointly running the gyro San Francisco office. “gyro is a truly special place and Christoph and Bob are just two of the reasons why. Not only do they passionately seek transformative ideas for their clients, they also deeply believe in fostering a creative culture,” said Postaer. “I look forward to being a partner, collaborator and new business driver for the agency…Gyro wants and deserves to get to the next level and I look forward to helping them get there.”

"gyro San Francisco has been on a dramatic growth trajectory," said Ray. "Steffan's proven creative leadership will be an important contributor to continuing our successful journey."

Postaer was most recently Chairman and Chief Creative Officer of Euro RSCG Chicago. During his six years at the helm, the agency quadrupled in size and revenue, becoming a top performer in the network. Clients included Barilla, Beam Spirits, Kraft, Citibank, Sprint and Valspar Paint.

He is best known for his iconic work on Altoids, The Curiously Strong Mints. He is also co-wrote “Not Your Father’s Oldsmobile” and Heinz Ketchup’s “Worth the Wait.” Postaer has won virtually every major industry award ranging from Cannes Lions to One Show pencils, Addys, Obbies and the NY Festivals. He was also chosen as one of “40 under 40” by Crain’s Magazine.

Before Euro, he relaunched the business-to-business technology shop TFA as LBWorks at Leo Burnett. As Chief Creative Officer, he oversaw work for Altoids, Handspring, Lexmark and many business-to-business/technology brands such as StorageTek and Heidelberg.

Prior to that, he was Executive Vice President and Executive Creative Director at Leo Burnett USA.

Postaer has written three books including “The Happy Soul Industry.” He is an avid blogger at Gods of Advertising and an accomplished speaker having appeared at Cannes, AAAA, the University of Chicago, Northwestern School of Journalism, Kraft Marketing Conference and other high-profile engagements. 

2012-02-24 00:00:00
GYRO WINS 15 CHICAGO ADDY AWARDS [NEW YORK – Feb. 17, 2012] gyro, the global ideas shop, dominated the Chicago ADDY Awards. The American Advertising Federation and Chicago Advertising Federation presented gyro with a grand total of 15 awards at Resolution Digital Studios last night. This included three best-of-show honors, four gold and eight silver awards.

Work for clients including John Deere, USG, Tetra Pak and Kimberly Clark Professional took the top spot in virtually every category gyro entered.

"Last night was a wonderful culmination of great work, great clients and a great team," said Doug Kamp, executive creative director, gyro, Chicago. "gyro proved yet again, that humanly relevant ideas delivered in an unconventional fashion is a winning formula."

Here is the complete list of the winning work:

1. Best of Category Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted”

2. Best of Category Award - Website, B-to-B Flash – Products
USG “The Weight Has Been Lifted”

3. Judges Citation Award - Point-of-Purchase, Trade Show Exhibit
John Deere “You’re On”

4. Gold ADDY Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted”

5. Gold ADDY Award - Mixed-Media, B-to-B Regional/National
USG “The Weight Has Been Lifted”

6. Gold ADDY Award - Website, B-to-B Flash – Products
USG “The Weight Has Been Lifted”

7. Gold ADDY Award - Point-of-Purchase, Trade Show Exhibit
John Deere “You’re On”

8. Silver ADDY Award - Brochure, Color
Kimberley-Clark Professional MOD Dispenser Designed for Everyone, “Built for You”

9. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Tomato

10. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Mushroom

11. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared”?

12. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Corn

13. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Chicken

14. Silver ADDY Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted” - Anchor

15. Silver ADDY Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted” – Web Site

Annually, there are more than 40,000 entries every year in local ADDY competitions. 

2012-02-17 00:00:00
RICHARD LEFKOWITZ TO LEAD MEDIA FOR GYRO IN NORTH AMERICA [NEW YORK – Feb. 13, 2012] gyro, the global ideas shop, has named Rich Lefkowitz, as Connections Planning Director for North America. In this newly created position, Lefkowitz will help shape gyro’s media efforts in North America and serve as a bridge to outside media partners. Lefkowitz will also work hand-in-hand with gyro’s new business team.

gyro Chief Executive and Chief Creative Officer Christoph Becker said, “Media is front and center in the creative process. Rich has decades of experience working with iconic brands and understands how to maneuver within the ever-changing media channels. He is an important addition to gyro and our mission to deliver humanly relevant ideas.” Lefkowitz reports to Becker.

Prior to joining gyro, Lefkowitz served as a media consultant at DiGo working on new business pitches for Mediacom and GE Capital Corporate Finance. He also participated in the agency selection process for the Miami Dolphins.

During his 13 years as Managing Partner at Cossette Post Communications, he worked with Cache Women’s Wear, Carlsberg Beer, the U.S. Coast Guard, Elios Pizza, Mentos Candy and the IRS on the successful launch of eFile.

Before Cossette, Lefkowitz was Executive Vice President and Associate media Director at TBWA overseeing Absolut Vodka, AOL and Bridgestone/Firestone. He was an integral part of the new business team at a time that the agency experienced exponential growth.

“There are very few times in your career where you get to join an agency that is growing or in gyro’s case exploding,” said Lefkowitz. “gyro has a unique culture and an impressive stable of talent. I am looking forward to adding my skills to this already potent mix.”

gyro has six offices in North America: New York, Chicago, San Francisco, Cincinnati, Denver and Washington, D.C.
About gyro

We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. 

2012-02-13 00:00:00
MAJOR NEW HIRES FOR GYRO LONDON [LONDON – JANUARY 16, 2012] gyro, the global ideas shop has kicked-off 2012 with four senior hires across planning, account management and creative.

Katherine Torrence joins gyro as client services director, a role made vacant by Claire Wright’s recent promotion to managing director at gyro. Having started her UK-career with Wunderman, Katherine has held numerous consultancy roles and was previously managing partner at She will also head up gyro’s T-Mobile, FedEx and L’Oreal accounts.

Joining gyro’s planning department is Scott Hendry as UK planning director and David Brown as data planning director. Scott has joined from Proximity/BBDO where he was European planning director for three years and headed up its P&G business. While David has joined gyro from Royal Mail, here he held a number of consultancy roles and was previously CRM & strategy director at Carlson Marketing.

Finally, Anthony Abdool has joined gyro as head of copy from EHS4D, where he was a senior copywriter for over six years. He has previously worked at Saatchi & Saatchi, Wunderman and Ogilvy & Mather.

Commenting on the hires, gyro managing director, Claire Wright said, "These hires reflect the growth and development of the agency over the last six months. It is great to have our senior positions filled by such talent and experience from across the agency world". 

2012-01-16 00:00:00
NEW LEADERSHIP AT WOOLLEY PAU GYRO [LONDON – DECEMBER 6, 2011] – Healthcare agency woolley pau gyro has appointed Ed Shorthose to the role of managing director.

Ed joins the company from TBWA Paling Walters where as Managing Partner he ran the domestic and global business of major clients like Pfizer, Roche and GSK.

Ed’s appointment follows the agency’s recent change of name to woolley pau gyro, as it realigns to bring digital, social media and PR capabilities into the heart of its business. Ed said of his new role: "For years I have envied Woolley Pau's creative reputation. So when the MD role came along I jumped at the chance. Even more exciting is the fact that I’m joining my hero agency at a time of renewal and transformation. No one here is dwelling on past successes; there’s just a delightful sense of anticipation about how we take this business forward.”

Founder and Creative Director Dean Woolley comments on the selection process: “In a very strong field, Ed was the stand out candidate. You don’t have to spend much time with him to be taken with – and inspired by – his energy and his ideas. It’s obvious Ed gets the business of healthcare, but more than that, he gets people too. I know we’ve found a kindred spirit.” 

2011-12-06 00:00:00
GYRO’S MIKE HENSLEY BESTOWED BMA’S TOP HONORS [CHICAGO – DECEMBER 1, 2011] – Mike Hensley, executive vice president of gyro, the global ideas shop, received the Business Marketing Association's most prestigious honor today—the 2011 G.D Crain Award.

The G. D. Crain Award is named in honor of the founder of Crain Communications and one of the founders of the Business Marketing Association. Created in 1969, the annual award recognizes a BMA member for career achievement in business-to-business marketing and exceptional service to the advancement of the Association at the national level.

The G.D. Crain Award carries with it election to the BMA Hall of Fame and an honorarium from the Crain Foundation.

“Mike has a long history of success that only continues to grow through his great work here at gyro,” said Christoph Becker, ceo+cco, gyro. “He has been an essential part of the creation our global ideas shop. Our daily mission is to ignite something. Mike has been igniting the agency business for decades.”

Rick Segal, president worldwide & chief practice officer said, “On September 3, Mike and I inconspicuously celebrated 30 years of professional partnership. All who have worked with Mike over the years, or even more recently, know what a treasure he is to our agency. Now, the whole industry is acknowledging this fact as well.”

Hensley has been a creative director, account planner and account director during his 30 years in the business. He has helped to build service and creative teams to meet the global needs of major brands including John Deere, USG, GE, Kodak, BP and others.

While at HSR Business to Business, which he co-founded with Segal, he established the agency’s digital practice in 1994 and helped launch the research and brand-consulting group in 1998. Additionally, he developed many of the processes, procedures and tools used to drive the agency’s planning and delivery systems, as well as client satisfaction assessment. HSR merged with gryo in 2009.

Mike has served on a number of industry boards including the AAF and the BMA, where he served as national chairman in 2005. He has been a BMA member since 1981 and has also served as chairman of the international board and president of the Cincinnati chapter. 

2011-12-01 00:00:00
FORBES AND GYRO TEAM UP TO SUPPORT CMOS 2011-06-15 00:00:00 SOFTWARE LEADER TAPS GYRO AS AOR 2011-05-10 00:00:00 Major Planning Hire 2011-04-01 00:00:00 AGENCY OF THE YEAR 2011-03-14 00:00:00 Business decision makers are the most 'always on' of the 'always on' (NEW ORLEANS, LA) February 10, 2011 Business decision makers are among the most perpetually tethered to streams of telecommunications. So says Rick Segal, worldwide president of GyroHSR, one of the world's largest BtoB focused advertising agencies. Segal addressed delegates attending the 12th Annual 'Marketing World Executive MindXChange' hosted by Frost & Sullivan, which concluded today in New Orleans.

"Business decision makers are the most 'always on' of the 'always on,' the growing population of people who are rarely disconnected from streams of communications flowing to personal computers and mobile devices," said Segal. "In a world in which a so-called butterfly on the other side of the world can cause brand disruption and send stock prices tumbling in real-time, today's business decision maker is the archetype of a mind almost literally always at work," he added.

Segal led a workshop session of senior level marketing executives on "The @ Work State of Mind," a new model for reaching, persuading and activating business decision makers. He reasserted a theme he's been recently advancing around the world with the zeal of a biblical prophet, that BtoB marketing is in the rear-view mirror. "BtoB marketing is obsolete," Segal said. "Most of the work that goes on in BtoB marketing is simply hospice care on a marketing practice model that's been stone cold dead for several years now."

"Work is no longer a place," he said, "It is a state of mind." "Work goes home, home goes to work. People are constantly toggling between working and home-ing," he observed. "We simply must abandon our legacy model of communicating to firms and job titles, and zero in on igniting the hearts and passions of individual human beings who are making business decisions wherever they are, at all hours of the day."

The conclusions about business decision maker connectivity are drawn from preliminary results of a global primary and secondary research effort being conducted by GyroHSR called, "The @ Work State of Mind Project." Segal expects to share more detailed findings from the research at the annual conference of the Business Marketing Association in Chicago in June, and publish a book in early 2012 on a new model required to reach and influence business decision makers.


Patrick Danaher
+44 (0)20 7349 3456 

2011-02-10 00:00:00
Former-Proximity Managing Partner Joins GyroHSR 2011-01-28 00:00:00 Richard Perry elected to IDM Business to Business advisory Council 2011-01-20 00:00:00 Heathrow Express Delivers Advertising, Digital & Media to GyroHSR 2011-01-13 00:00:00 Mr B-To-B Declares The Death Of Business-To-Business Marketing 2010-12-07 00:00:00 Agency of the Year 2010 2010-11-26 00:00:00 Top European and U.S. Agencies Combine to Form GyroHSR ]]> 2009-04-27 19:00:00