Anomaly

Anomaly

New York, United States

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Technology, Multicultural, Multicultural, Hispanic-American, Life style, LGBT, Children, Teens/College, Women

Founded in: 2004

Network:

Employees: 600

Awards: 10

Creative Work: 26


Contact Information

536 Broadway, 11th Floor
New York New York 10012
United States
Phone: (+1) 917 595 2200
Email:
Website:

Helen Trickey

Helen Trickey

Business Development Manager, Europe

Phone: (+44) (0)7795 963697

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Technology, Multicultural, Multicultural, Hispanic-American, Life style, LGBT, Children, Teens/College, Women

Founded in: 2004

Network:

Employees: 600

Awards: 10

Creative Work: 26

Anomaly

536 Broadway, 11th Floor
New York New York 10012
United States
Phone: (+1) 917 595 2200
Email:
Website:
Helen Trickey

Helen Trickey

Business Development Manager, Europe

Phone: (+44) (0)7795 963697

About the Agency Anomaly

Anomaly is a difficult to define, but exciting to work at 'new model' agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai.

Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen and The Coca-Cola Company.

Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects.

Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns. www.anomaly.com/ 

Languages

English

Philosophy & Competitive Advantages

Anomaly was created to be a change agent for an industry desperately clinging to legacy models and out-dated ways of thinking. Our simple aim was, and still is, to be at the cutting edge of a changed cultural, technological, media and marketing landscape – as brands must embrace the new world to connect more meaningfully with people.

From Anomaly's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" – something that deviates from the norm or from expectations.

To that end, Anomaly possesses an extremely diverse and elastic set of skills; we operate on a progressive and entrepreneurial business model; we focus on creating business solutions; and lastly, we break down traditional silos through a single bottom line – so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias.

In the last 13 years, we have learned that change is the norm and the more change we endure, the more complex the dominant business context becomes. We are a company designed specifically for this new world, built on strong values and clear principles, thriving on and enjoying a distinct competitive advantage. 

Network Description

Our ambition has never been to be the biggest. Rather, our goal is to be a thought leader, focused on delivering innovative and effective solutions to our clients’ business problems.

With over 600 people across offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai, the defining characteristics of the Anomaly network are a strong, shared culture; fluidity of talent (we cast the best team for any client challenge, regardless of what office in which they happen to reside); and a unified business model that aligns everyone financially. We avoid offices, ‘departments’, or other silos arguing over who gets paid for what.

The result is a network of smart, talented people who don’t obsess over borders, money, or getting credit for things that serve only to inflate their own egos. Rather, Anomaly is a group of diverse thinkers on a mission to deliver innovative and effective answers to client questions around the world. 

Featured Work

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