Phone: (+1) 917 595 2200
Carl is responsible for the guardianship and evolution of Anomaly's proposition in an ever-changing, sometimes turbulent, increasingly complex industry, ensuring that Anomaly remains compelling and stimulating as the agency continues to scale internationally.
He has also spent six years on the board of Effie Worldwide, with four years as Chairman, helping champion the practice and practitioners of effective marketing.
Formerly, Carl was the COO of TBWA\Worldwide and CEO of its New York office — TBWA/Chiat/Day. Whilst there, he drove both growth and change, and more importantly, introduced the practice of "Connections Planning", arguably the first new industry discipline since the advent of planning.
As significantly, Carl created an innovative climate that attracted talented professionals and inspired and facilitated their ability to flourish.
Prior to moving to the U.S., Carl had founded (and subsequently sold) Simons Palmer Clemmow Johnson in the UK — one of the most awarded and respected agencies of its time — with clients including Nike, Sony PlayStation, Virgin, British Telecom, and News Corporation.